Why It is Called Search Engine Optimization

You have created a website and now find out that your site receives no traffic.  Like everyone else your first thought is I how do I rank #1 on Google for the keywords that are important to me.  For the first time in your life you are going to hear the term search engine optimization or SEO.  The key word in this phrase is optimization.

Optimization is so important because it represent what we are doing, optimizing.  What most business owners don’t understand is that we need something to optimize.  I want you to look at your competition which are the websites that rank for the keywords you want to in Google search results.  What you are looking for is how many pages these websites offer.  If you want to find out how many pages they have indexed by Google watch the video we made on Top Keyword Rankings which demonstrates how do this.  What you will find is that your competition has sites loaded with content.

For your search engine optimization to work your website needs a consistent strategy for updating and creating new content on a regular basis.  Similar to fitness you need to think about what you are doing on a daily basis to be success instead of a destination.  Content building never ends; as soon as you stop producing new content your websites traffic rankings will drop.

How much traffic is enough?  The answer is as much as you can produce.  Another way to look is by as mentioned earlier finding out how much your competitors have.  If you competitors have thousands of pages indexed in Google you are not going to rank for the keywords you want with a day or month’s worth of SEO work.  What you need to understand is that SEO is a competition between you and the millions of other websites who want to rank for the keywords that are important to you.  You have to have a consistent strategy to do it better than your competition if you are to succeed.

The good news is this is possible.  You just need to get used to the fact that you will be creating endless amounts of quality content to make your website successful and to continue it success.