Article marketing is the process of adding unique articles you have written to article directories. The goal of article directory sites is a place to find high quality content for your blog or website. Your benefit would be that another person liked your article enough to place it on their own website or blog which increases your online visibility.
The two advantages of article marketing are it is free exposure. Most article directory sites are free for you to upload your article. If you right a compelling article people can pick it up and place on their site. The second is adding credibility to your company or website that you are an expert. A highly viewed article supports your ability to build online trust with your consumer.
Top 5 Tips for Successful Article Marketing
- Solid content: your article has to be a well written article full of useful information on the subject. Keep in mind the article has to be good enough for other person to want to place in their website.
- No Selling: most article directories will boot your article if it is just a sales pitch for your company or your products. The selling piece is a well written article on your subject matter.
- Be Specific: broad topics don’t work as they don’t offer and real information. Very specific topics that explain or give unknown information for your average consumer are very effective.
- Unbiased: people can see through an article that sings the praises of your genre. Right from an unbiased point of view and offer both sides if applicable.
- Headlines: people read headlines. They are how most people decide if they are going to give your article even a seconds look. Take time to right keyword specific and attention grabbing headlines for your articles.