Internet Marketing One Third of All Marketing Dollars Spent by 2013

The economic downturn has reduced total dollars spent on marketing across the board, and internet marketing is no exception.  What isn’t slowing down is the increase in market share internet marketing is taking away from more traditional marketing media.

PriceWaterhouseCoopers in a new report estimates that internet marketing with be 36% of all marketing dollars spent by 2013.  One key factor in the increase on web marketing is the ever increasing availability of wi-fi and broadband cards allowing people to have access to internet almost every where they go.

One clear sign that the change is coming toward internet advertising is from Group M, a media buying agency in UK, who states that online advertising will outspend tv advertising in 2009.