3 Tips to Better Press Releases

Generating press releases can have very positive effects for your website and business.  There are different press release sites which have drastically different levels of users and price.  A good press release has the ability to generate buzz and drive lots of traffic, plus send high quality links back to your website.

The down side is that press releases on the major sites like Pr.com or Prweb.com have serious expenses to releasing your press release.  Without well written and a clear plan for your press release you can go broke with no results from poor press releases.  Listed below are three tips you can do to write better press releases and unleash the power of news that virually sprends online.

3 Tips to Better Press Releases

  1. Newsworthy: whether your press release is newsworthy or not is where the rubber meets the road.  Before you submit your press release take time to determine what is truly newsworthy for your company.  One secret you can do to make it more interesting is to tie it to issues or topics that are getting a lot of attention.  As long as, it is a true tie in you can piggyback topics that are virually spreading.
  2. Formatting: all press release sites have a certain format for releasing their press releases.  Follow their format completely using every field the way it is meant to.  You are not going to get any good traction by attempting to overly stuff the press release with keywords or stories of how great your company is.
  3. Services: the more expense and better press release sites have staff to work with you.  Use these services.  They can direct you to bring out the most important aspect of your press release and lose added text you don’t need.