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Parker Finch Partners with Authority SEO to Enhance Online Brand

hoa community management

Parker Finch a leader in HOA management with offices in Phoenix, Denver, and Las Vegas wanted to increase their online visibility.  Parker Finch have started to market their company through their website and now want to optimize their online brand. Parker Finch has a tremondous opportunity to expand its customer base through on page optimization to better tell their story and through consistent Internet marketing strategy that supports their brand. … [Read more...]

5 Questions to Determine Your Online Marketing Strategy

If you want to me successful online you need a road map.  I feel the #1 reason few people are successful truly with their SEO consulting campaigns is that their is too much"shoot from the him" and over following the latest fad.  For example everyone wants to know if you are on Twitter?  Just ask yourself how much time have you spent on Twitter in the last month or week.? Did you know Twitter now has .001% market share in all online searches.  That is significant for an up and coming website which relates to 4.2 million searchers and 39.4 million Result Pages.  That still pails in comparison to Google which is 60% of all search volume.  Which did you spend … [Read more...]

Lowering Prices is Not the Only Way to Increase Conversions on Your Online Store

lowering prices online store

With every online merchant, you are constantly looking at how to improve your conversion rates.  Conversion rates are the percentage of visitors that follow through and make a purchase.  The average ecommerce website typically has a conversion rate of less than 2%.  If you use Google Adwords instead of organic search then expect an even smaller percentage of your visitors to buy.  You need to keep that number in mind when you estimate the revenue that your website can generate. You can also do the math to realize that if you could move the needle to a consistent 3% what that would do to your revenue stream.  Many online stores are always looking at how they … [Read more...]