You have heard of vast fortunes being made online and you want to get into the ball game. You may already have a business and want to market your products and services on the web, or you want to start a new web based company because you believe that using the Internet is the route to fast cash.
Yes, I too have read about the people who started Google, Yahoo, Youtube, and more which have turned their great ideas into real fortunes. Did you know that 95% of all people attempting to make money online are not profitable. Even large sites like MySpace are having a serious time of finding a way to generate revenue from their millions of visitors.
Everyone thinks Twitter is an over night sensation. Twitter was started in 2001, and it has taken 8 years for Twitter to explode into the mainstream.
The purpose of this post is not doom and gloom, but to misspell certain myths, lies, and misconceptions of owning a web based business and Internet marketing. When you are armed with the right expectations and mind set before starting off on your online journey, you will greatly increase your chance of success. I believe that most good ideas fail before the website was ever created from unreal expectations. Once the new websites results don’t match up to the instant riches, what was a good idea gets abandoned.
3 Biggest Myths About Websites and Internet Marketing
- Gurus: it seems everyone is a “guru” of some kind online now days. Be careful before spending money with websites that may have really cool names. You want to get past the flash of the name and look at the real credibility. Does the “guru” offer real case studies of his/ her work? Do you know exactly what you are buying before you hand over your credit card? Guru websites use hype to feed your compulsion to act now to get your results.
- Fast Fortune: people see the meteoric rise of websites like Twitter and think that success happens over night with websites. Did you know Twitter has been around since 2001? The “if I build it, they will come” mentality. The reality is that Internet marketing is about a consistent approach on a daily basis to increase online visibility. Google has features in its algorithm called the “Google Sandbox” that keeps new websites from ranking for competitive keywords.
- Sit back and watch the money: lets face it every business needs support if they are going to be successful online. Your role is to be an expert in your genre of products and services not in search engine optimization. The #1 trap businesses fall into is finding the “all in one” programs. The programs claim for just a nominal fee you will get all the traffic and sales you want. All you have to do is pay and sit back and do nothing. These programs make money for themselves because they feed this idea that Internet marketing doesn’t take work. Most websites are abandoned because business owners don’t understand how much work it takes to be successful online.