Google Search Basics – Crawl, Index, and Results

Like all industries SEO and Internet marketing has its own set of terms and jargon that people use.  They main seem obvious to the web veteran, for the average business owner they are not so simple.  I get emails from “know it all” types stating that most of my posts are not written for the online experts.  So, if you are one of the so called online experts reading this post you can stop now, as this another post to support your business owner who wants to get his business online and start web marketing.

I hear Google crawls my site; what does that mean?

google blotAs you start to learn about search engine optimization one of the first terms you hear is Crawling.  Google crawling your website means that a computer program called a bot and for Google a Googlebot scans your website for information.  People call these bots or computer programs spiders hence using the term crawling when they scan your website.  The bots are what gathers the information Google will use for its search results.

Google in their webmaster tools with you can sign up for free will give you stats on your crawls.  Google will show you issues with pages like pages that won’t load or generate errors.

Indexing the compilation of all the data Googlebots collect on websites.  Google organizes the information including titles, content, meta tags, and more to determine what information is important on your website and what your website offers.  Google states that their spiders have trouble with certain rich media files and dynamic pages which should be avoided when creating your website to make sure all of your information is indexed by Google.

Relevancy is the key term Google uses to determine which websites and pages will show up in Google search results when a web users types in a certain keyword phrase.  Google claims to use of 200 factors to determine what is the best web page that will deliver the searchers the results they are looking for.  One key determination is links pointing at a web page or domain.  Google tracks one way links to support what websites are more important.  Google does not give the same value to all links to prevent people cheating their system with worthless links in an attempt to rank higher.