Ecommerce websites are always looking on how to increase conversions. Sometimes a website owner can tinker with their website so much with different items that they decrease conversions. The following are three items that have been shown to increase conversions which means you increase sales without more traffic to your website.
If you haven’t spent time on your conversion percentage, now is the time
Increasing sales through conversion percentage is always important though it can be even more important with the holiday season approaching. Ecommerce websites need to have everything in place months before the holiday season to make sure all the bugs are out. You don’t want to be making changes to your website the day before Cyber Monday.
3 Ecommerce Website Upgrades that Increase Sales
- Perpetual shopping carts: there are many different versions of perpetual shopping carts based on the company you chose. The idea is the same though that a dynamic photo of items added to your shopping cart are displayed for the visitor. This a visual reminder that there are items in their shopping cart and decreases shopping cart abandonment. You can also have price and shipping costs displayed with the photo.
- Internal site search: hopefully your ecommerce website has a site search capability which allows visitors to search your site for the exact products or items they are looking for. Customers consistently prefer site search over using your category navigation, especially if they know what they want. You can optimize your site search to display items that are expiring first, largest profit margins first, or any other format that would optimize your ability to promote or move inventory.
- Better product pages: when is the last time you looked at the display page for your products. Enhanced displays to offer more photos, details, and maybe even videos can increase the percentage of web visitors who purchase. It is important that these items flow and don’t clutter up the page. You can also have the most vital information with a large add to cart button “above the fold” while allowing those that want more info to find it by scrolling down on the page. Adding more photo options is an easy way to increase the display of your product pages.