SEO Before or After Design of Your Website

The most common thing that happens for many small businesses is that they create a website than start their Google Adwords program.  Only to find out the Adwords is costing them money with negative return on investment.  So the next step is turning to a search engine optimization (SEO) consultant.

Many web designers claim they know SEO

Many web designers claim they know SEO

This can be very confusing for a small business owner when their web designer claimed they knew SEO.  Which perpetuates the #1 myth with SEO that search engine optimization is a one time deal of add a couple things to your website and you are done.  The reality is SEO is a daily, yes I said daily, set of actions taken that directly support your website to rank higher in search results.

When is the best time for SEO?  The answer is as soon as you realize that traffic to your website is the most important aspect of your website.  It doesn’t matter how beautiful or how effective it will convert visitors if you have no visitors.  Getting a SEO consult inline with the development of your website can save you tons of money and time.

The best advice I have for small businesses creating websites is to take the budgeted money set aside for your website and switch your thinking to 15% for web site creation and 85% for online marketing.  You can always add more features to your website when your website is making money.  It is a lot harder to spend more on marketing when you are in the whole every month on your website.