If you want to open an Ecommerce online store it is easier than ever. There are many different options that allow users with no to little programming experience build an online store to sell their products. The question comes how do you seperate yourself from your competition. My first answer would be SEO. If you can out rank your competition for not just major keywords though the thousands of different ways your customers are searching for your products right now you will be successful.
Videos are one Ecommerce trend you could implement without any tech knowledge
For the purpose of this post though we are looking at Ecommerce website store trends which are going to demonstrate more professionalism and hopefully work to convert more visitors to sales. The goal of these trends are to increase conversion percentage though these are not listed as tested ways to increase conversions, simply trends in where online stores are going.
3 Ecommerce Website Store Trends
- Videos: with the use of embed codes videos are easy to add to your website. Videos offer the visitor greater access to what your products or services offer. Also, videos increase time on the site which Google tracks and uses as a way to determine if people are liking your website. Load your video onto a any of the video sites and then copy and paste the embed code into your website. I personally really like Vimeo.com which has professional options that you can customize into your look and feel.
- Content Sliders: content sliders are the carousels that websites use to showcase certain products with photos and descriptions that visitors can rotate through. Content sliders increase the tech “know how” which in turns increases the web visitors confidence that your online store is professional.
- Go Large: if you have noticed big is in. Large product images, big banners, gigantic font, and so on is the latest trend in Ecommerce websites. More people now have larger screen sizes and better updated browsers can handle the load times. All of these factors allow bigger to be better. Larger images and text draw the eyes to where you want them and are easier to read. You have 3-5 seconds to grab your visitor into staying. Going large makes that job easier for people to instantly understand what your website is about.