Hitwise did research on the use of the term “free shipping” in search engine rankings. You can see from the graph below that the term “free shipping” spikes during the holiday season.
Online shopping is becoming more and more how people shop for Christmas and other holidays. Take advantage of this by offering ‘free shipping” for your online store
You can also see from the graph that more people are searching “free shipping” over the years which is more proof that more people are using the internet to do their holiday shopping.