Data Feeds to Google Products and Shopping Sites

Data feed for Google Products

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net. Check Your Data Feed If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling … [Read more...]

Top 5 Ways to Improve Conversion Rate and Call to Action

call to action

Have you found that when people land on your website they are not engaging in the way you want them to.  For instance your website is not generating leads or sales the way you believe it should.  The problem may in your "Call to Action" on the site.  An effective "Call to Action" is essential as your visitors need to be walked through your website to the features you want.  Improvements to "call to action" increases your conversion rate which leads to more sales or leads instantly. Top 5 Ways to Improve "Call to Action" 1. Big Button Make sure your "call to action" button is big and is above the fold.  Above the fold means what a visitor sees on their … [Read more...]

Is Blogging Important For Getting Into The Search Engines?

seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the … [Read more...]

Top 5 SEO Mistakes Website Owners Make

seo mistakes

Now, just about every person and business has a website in some facet or another.  The next question that always comes up is why don't I rank for the keywords I want to.  As an Internet marketing firm this is the question that most business owners are confused by.  The following is the Top 5 SEO  mistakes website owners make to get their websites to rank in the top of Google search results for the keywords they want. Top 5 SEO Mistakes 1. Too Many Keywords It is important that each page have a keyword that you are targeting.  Many websites either only look at what the keywords are for the home page and forget all about every other page, or they stuff … [Read more...]

New Click Fraud Click Laundering Discovered by Microsoft

click laundering

There is a new form of click fraud that has been discovered my Microsoft.  This week Microsoft has filed two lawsuits against online advertising companies that have partaken in click laundering.  Microsoft discovered the fraud do to unusual high volume of clicks coming from two different websites.  If the fraud companies hadn't been so obvious and greedy, Microsoft stated that they could have defrauded online merchants for hundreds of thousands of dollars over time. click fraud is one of the biggest reasons why search engine optimization (SEO) typically returns a higher return on investment (ROI) then pay per click (PPC) advertising.  With PPC a websites pays … [Read more...]

Ranking On Google Search Engine For Popular Terms

popular google keywords

Every person who has worked on search engine optimization has been presented with this question, " I want to rank #1 for the most popular keyword in my industry, can you do that?" I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future. At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural … [Read more...]

Top Search Engine Rankings for April 2010

top search engines

comScore released search engine analysis for April 2010 which looks at how people search in sites like Google, Yahoo, and Bing.  The highlights are in the United States there were 15.5 billion core searches, with Google leading the lay controlling 64.4% of all searches performed. Google doubles search traffic for Yahoo and Bing combined Top Search Engines Rankings April 2010 Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%.  The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%.  Recent inclusions of other media channels in both Yahoo and Bing have led … [Read more...]

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the … [Read more...]

Mobile Web the Future of Internet Trends

smartphones blackberry ipone

Never mind slow progress: Mary Meeker, head of the world tech research group at Morgan Stanley believes that the mobile Internet will be bigger desktop Internet within the next five years, according to her new report titled "State of the Internet."  Meeker says that 5 paramount trends will boost this amazing opportunity: 3G mobile networks, social media, Web videos, voice over IP (VOIP) and advances in smart phones.  Mobile's earth shattering pace is "unprecedented I think, in world history," said Meeker. She also offers looking to Japan for indicators in investment possibilities where 66% of mobile Internet revenue is from data access, 21% is from e-commerce, … [Read more...]

Top 10 Shopping Comparison E-commerce Websites

shopping cmparison sites

Shopping comparison websites or called "shopping portals" are websites that show comparisons of products for people to browse through to find the right merchant to buy from.  Though price is often a factor, customer reviews and other trust factors play a vital role in determining who a person will buy from. When evaluating shopping comparison websites for e-commerce it is important understand not only clicks though how though clicks convert to sales and eventually calculate a return on investment.  What you will find often that different shopping comparison sites offer different value for your products and each one has specific ways to optimize the … [Read more...]

The pitfalls of in house google adwords accounts

google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons … [Read more...]

New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

google sales funnel

Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet.  The AdWords Search Funnels reports give marketers with understanding into what ads visitors see  during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which "upper-funnel" keywords are supporting conversions. Until now conversions were attributed to the last click of the end user.  The issue is that marketer doesn't know how much time passed since the first time that online visitor clicked an Adwords … [Read more...]

Search Engine Firm Customer Testimonial

hairbows testimonial

I have always made hairbows and ribbons and have sold them to friends, neighbors, family, and others. For years I have been told that I should sell them to the world. So I'm thinking that would have to get a business, employees, lawyers...That to me sounded awful. I just wanted to sell more hairbows and make them myself. Well I found <B>Authority SEO </B>while searching for help on Google. I contacted them and was impressed that I reached a live person. That's unusual for most internet companies. I then proceeded to tel them that I knew absolutely nothing about the internet or websites. They explained to me that I didn't have to if I did not want to. … [Read more...]

Online Advertising Revenue Showing Signs of Economic Recovery

economic recovery

Online web advertising revenues in the US hit an all time high of $6.3 billion in the fourth quarter of 2009, adding more fuel to the fire, at least in the digital genure, economic recovery is closer than you think. The review from the Internet Advertising Bureau (IAB) also found that search ad revenues ($10.7 billion) consisted 47 percent from the 2009 total, and that digital video playing advertising increased 39 percent. The review was consistent with the current release of AdGooroo's Q1 Search Engine Advertising Update that demonstrated greater overall spending for the first quarter of 2010. Yahoo! was one of the top online companies according to this … [Read more...]

Affiliate Marketing makes good sense and money.

affiliate marketing

E Commerce websites are always looking for solutions to cut their marketing expenses. Advertising is through traditional means is a educated gamble at best.  Does not a 1 million dollar SuperBowl commercial make you enough revenue to justify the expense? Is that full page ad in a national magazine  worth the $100,000 is costs for one month? Well it depends on you product, brand, prices, customer persona's, and many other factors. Obviously a local restaurant would not take out a $100,000 ad, or a small website selling a niche product does not need a 1 million dollar TV ad. This is where affiliate marketing comes in. Affiliate marketing is a pay on performance … [Read more...]

SEO Value of New Google Search Engine Results Page (SERP)

new google serp

If you have been searching on Google over the last week you will see new search engine results page (SERP).  Authority SEO takes a look at the search engine optimization (SEO) value to the new options people have to search online. Now, with the new SERP for Google social media has a true ecommerce value. The new Google search options have been available since January of this year though they have not been in easy to access options the way they are now.  If you don't know what is new.  Type into Google any keyword that you would want to rank for and then click the "more" button in the left hand navigation. … [Read more...]