Online Advertising Revenue Showing Signs of Economic Recovery

economic recoveryOnline web advertising revenues in the US hit an all time high of $6.3 billion in the fourth quarter of 2009, adding more fuel to the fire, at least in the digital genure, economic recovery is closer than you think.

The review from the Internet Advertising Bureau (IAB) also found that search ad revenues ($10.7 billion) consisted 47 percent from the 2009 total, and that digital video playing advertising increased 39 percent.

The review was consistent with the current release of AdGooroo’s Q1 Search Engine Advertising Update that demonstrated greater overall spending for the first quarter of 2010. Yahoo! was one of the top online companies according to this report, showing a 12 percent increase in first page of search engine results page (SERP) advertisers and a equivalent increase in its total share of advertisers during the quarter.