Top Search Engine Rankings for April 2010

comScore released search engine analysis for April 2010 which looks at how people search in sites like Google, Yahoo, and Bing.  The highlights are in the United States there were 15.5 billion core searches, with Google leading the lay controlling 64.4% of all searches performed.

Google doubles search traffic for Yahoo and Bing combined

Top Search Engines Rankings April 2010

Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%.  The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%.  Recent inclusions of other media channels in both Yahoo and Bing have led to the small increase in their respected search traffic.  Google has released new SERP that incorporates social media, forums, blogs, and more into easy to access left navigation.

comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity              Share of Searches (%)
Mar-10       Apr-10    Point Change
Apr-10 vs.
Mar-10
Total Core Search           100.0%       100.0%          N/A
Google Sites                 65.1%        64.4%         -0.7
Yahoo! Sites                 16.9%        17.7%          0.8
Microsoft Sites              11.7%        11.8%          0.1
Ask Network                   3.8%         3.7%         -0.1
———–                   —          —          —-
AOL LLC Network               2.5%         2.4%         -0.1
—————               —          —          —-

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans performed 15.5 billion searches in April, up modestly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).


comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity               Search Queries (MM)
Mar-10       Apr-10       Percent
Change
Apr-10 vs.
Mar-10
Total Core Search          15,427       15,532             1%
Google Sites               10,048       10,006             0%
Yahoo! Sites                2,605        2,752             6%
Microsoft Sites             1,802        1,829             1%
Ask Network                   593          574            -3%
———–                   —          —           —
AOL LLC                       380          371            -2%
——-                       —          —           —

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

April 2010 U.S. Detailed Search Rankings

In the April analysis of the top websites where search activity is conducted, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced considerable growth during the month with an 8% increase to 245 million searches, concluding the top 10 ranking.

comScore Expanded Search Query Report
————————————-
April 2010 vs. March 2010
————————-
Total U.S. – Home/Work/University Locations
——————————————-
Source: comScore qSearch
————————
Search Queries (MM)
——————-
Expanded Search Entity
———————-
Percent
Mar-10       Apr-10       Change
——       ——    Apr-10 vs.

Mar-10
——
Total Internet                   23,866       23,658          -1%
————–                   ——       ——         —
Google Sites                     14,252       13,996          -2%
————                     ——       ——         —
Google                       10,547       10,556           0%
——                       ——       ——         —
YouTube/All Other             3,705        3,440          -7%
—————–             —–        —–         —
Yahoo! Sites                      2,689        2,839           6%
————                      —–        —–         —
Yahoo!                        2,676        2,827           6%
——                        —–        —–         —
All Other                        13           12          -8%
———                       —          —         —
Microsoft Sites                   1,862        1,883           1%
—————                   —–        —–         —
Bing                          1,604        1,575          -2%
—-                          —–        —–         —
Microsoft/All Other             258          308          19%
——————-             —          —         —
Ask Network                         742          719          -3%
———–                         —          —         —
ASK.COM                         332          327          -2%
——-                         —          —         —
MyWebSearch.com/ All
Other                          410          392          -4%
——————–            —          —         —
craigslist, inc.                    664          685           3%
—————-                    —          —         —
eBay                                659          641          -3%
—-                                —          —         —
Facebook.com                        647          624          -4%
————                        —          —         —
AOL LLC                             594          604           2%
——-                             —          —         —
AOL Search Network              319          302          -5%
——————              —          —         —
MapQuest/All Other              275          302          10%
——————              —          —         —
Fox Interactive Media               406          312         -23%
———————               —          —         —
MySpace                         402          309         -23%
——-                         —          —         —
All Other                         4            3         -25%
———                       —          —         —
Amazon Sites                        226          245           8%
————                        —          —         —