comScore released search engine analysis for April 2010 which looks at how people search in sites like Google, Yahoo, and Bing. The highlights are in the United States there were 15.5 billion core searches, with Google leading the lay controlling 64.4% of all searches performed.
Google doubles search traffic for Yahoo and Bing combined
Top Search Engines Rankings April 2010
Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%. The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%. Recent inclusions of other media channels in both Yahoo and Bing have led to the small increase in their respected search traffic. Google has released new SERP that incorporates social media, forums, blogs, and more into easy to access left navigation.
comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
Mar-10 Apr-10 Point Change
Apr-10 vs.
Mar-10
Total Core Search 100.0% 100.0% N/A
Google Sites 65.1% 64.4% -0.7
Yahoo! Sites 16.9% 17.7% 0.8
Microsoft Sites 11.7% 11.8% 0.1
Ask Network 3.8% 3.7% -0.1
———– — — —-
AOL LLC Network 2.5% 2.4% -0.1
————— — — —-
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans performed 15.5 billion searches in April, up modestly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).
comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
Mar-10 Apr-10 Percent
Change
Apr-10 vs.
Mar-10
Total Core Search 15,427 15,532 1%
Google Sites 10,048 10,006 0%
Yahoo! Sites 2,605 2,752 6%
Microsoft Sites 1,802 1,829 1%
Ask Network 593 574 -3%
———– — — —
AOL LLC 380 371 -2%
——- — — —
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
April 2010 U.S. Detailed Search Rankings
In the April analysis of the top websites where search activity is conducted, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced considerable growth during the month with an 8% increase to 245 million searches, concluding the top 10 ranking.
comScore Expanded Search Query Report
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April 2010 vs. March 2010
————————-
Total U.S. – Home/Work/University Locations
——————————————-
Source: comScore qSearch
————————
Search Queries (MM)
——————-
Expanded Search Entity
———————-
Percent
Mar-10 Apr-10 Change
—— —— Apr-10 vs.
Mar-10
——
Total Internet 23,866 23,658 -1%
————– —— —— —
Google Sites 14,252 13,996 -2%
———— —— —— —
Google 10,547 10,556 0%
—— —— —— —
YouTube/All Other 3,705 3,440 -7%
—————– —– —– —
Yahoo! Sites 2,689 2,839 6%
———— —– —– —
Yahoo! 2,676 2,827 6%
—— —– —– —
All Other 13 12 -8%
——— — — —
Microsoft Sites 1,862 1,883 1%
————— —– —– —
Bing 1,604 1,575 -2%
—- —– —– —
Microsoft/All Other 258 308 19%
——————- — — —
Ask Network 742 719 -3%
———– — — —
ASK.COM 332 327 -2%
——- — — —
MyWebSearch.com/ All
Other 410 392 -4%
——————– — — —
craigslist, inc. 664 685 3%
—————- — — —
eBay 659 641 -3%
—- — — —
Facebook.com 647 624 -4%
———— — — —
AOL LLC 594 604 2%
——- — — —
AOL Search Network 319 302 -5%
—————— — — —
MapQuest/All Other 275 302 10%
—————— — — —
Fox Interactive Media 406 312 -23%
——————— — — —
MySpace 402 309 -23%
——- — — —
All Other 4 3 -25%
——— — — —
Amazon Sites 226 245 8%
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