Data Feeds to Google Products and Shopping Sites

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net.

Check Your Data Feed

If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling block to keep in mind is the limitations of your database and your personal skills. This is where Autority SEO can help. We can solve issues such as;  data not broken out into useable parts, size limitations, or other issues. Database problems can be major fixes, and Authority SEO’s  IT support on these issues can be critical. Your Web site may be plagued by the same issues, doubling the need for improvements. Alternatively, you will be able to get your revenue generating  partner (Authoriyt SEO) to help with workarounds.

SEO SEM Applications

For comparison shopping engines, product feeds are obviously needed to display all your products and prices. Whether you send these directly to the engines, or to a third party to optimize and manage, they have an impact on the revenue driven to you through shopping engines. Consider all of these issues:

  • Do the data feeds contain all the attributes possible?
  • How well optimized is the copy?
  • How well categorized are the products?
  • How often does the feed need to be update or renewed?

For search engine optimization (SEO), a product feed can be used to find new products to optimize, and monitor the total volume of products and trends by category. An Authority SEO specialist can look for better ways to dynamically build the page titles and meta descriptions across the site, or optimize products on an individual basis. Product names, copy for bullets, and other information can be improved more quickly with a feed.

Pay-per-click (PPC) search ads can also benefit from utilizing product feeds. Our paid search teams may be able to dynamically create, update, or delete product-specific ads as inventories change. And that’s just your products. You may have databases on store locations and other data of interest to marketers and vendors.