Social Media in the New Search Engine Optimization Game

social media seo

More and more social media makes headlines with an increase in users and online visibility.  You also see now on tv commercials company's social media icons like Facebook, Youtube, and Twitter.  Not to mention Myspace which used to be a big player has just relaunched their website into a completely new interface with hopes of regaining some of its earlier market share.  For business owners the question becomes how to best use social media to in the end increase the bottom line. As it stands right now Google shows Twitter updates in its regular search engine results page and is the main feature of its real time search boxes.  Also, Bing incorporates Facebook … [Read more...]

SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

The cost of getting traffic to your website.

money

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Zen Cart Small Business Web Design – Zen Cart Programmer

zen cart programmer website design

Zen Cart offers ecommerce small business owners an online store solution that delivers effectively the aspects that create successful online businesses.  Authority SEO has experienced developing, designing, and implementing Zen Cart online stores using the open source platform to customize each ecommerce solution. Authority SEO Offers Web Design Programmer and store customization SEO solutions Complete online store set up Zen Cart before any customization offers essential aspects like SEO for all product pages, web based admin for processing orders, complete shopping cart, multiple ways to create sales and discounts, multiple options for payment … [Read more...]