If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It’s because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day.
To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals who know the latest techniques and approaches to help get as many keywords and keyword phrases ranked as possible. Trusting your search engine rankings to a employee who spends a lot of time on Facebook and Twitter is not going to be your best approach. In fact when it comes to Google, a little knowledge can be a dangerous thing. There is a lot of mis-information or old information on the web. Information that 2 years ago was accepted as White Hat practises but now can get your site banned. Getting your site banned from Google can put your website business out of business.
This is why if you have a e-commerce business you should put your trust in a SEO firm with a long reputation of delivering results. Those results are not cheap. Beware the company that tells you we guarantee #1 ranking on Google. First off, the #1 guarantee is going to for a 4-6 word phrase that may deliver 1-2 visitors per day if your lucky. Secondly if they promise this for a few hundred dollars how much could they really be doing.
Good quality search engine marketing takes time and a lot of original creative work. Copy must be written orginally and it can only come from industry and keyword research. We develope a strategy that is designed to drive the maximum amount of traffic while maximizing your marketing dollar.
I hear what your saying. How can I afford SEO/SEM in this economy? The good news is that SEO/SEM pays for itself when done correctly and normally provides a boost in revenue in a relatively short amount of time. Most of our larger clients spend on average of $50,000 per year on SEO/SEM. However most see an increase in revenue that far exceeds that amount. So now your saying $50,000 I can’t afford that! Well you really don’t have to. SEO/SEM is always a on going piece of work. Authority SEO has many items you can select from to get your site started in the right direction towards solid search engine rankings. In my next post I will start to discuss how that works.