SEO / SEM is Exceptionally Valuable
If you are selling a product that others are retailing especially if there are 1000′s of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions.
The amount consumer demand will dictate the amount of succes you have. The SEO work doesn’t really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands.
Not everyone’s website is based upon selling others products. Many websites are branding opportunities to help create demand for your product. This is in turn will drive sales on vendors websites there by increasing your brands sales. This is where Authority SEO comes in. We work to get your website ranked for keyword phrases related to your industry.
We Help Build Your Brand
Authority SEO we help you to gain exposure on broader related generic keywords. There are several ways to build brand, from socail media to press releases about your products and their features. Authority SEO covers all aspects of growing your presense on the web. With writing more frequently on our blog, setting up your Facebook page, to keeping your Twitter account buzzing. These are all things that take time away from you focusing on your business. The good thing about building brand exposure is that branded keywords tend to be the keywords with the highest conversion rates. When you build your brand you create a surge in traffic and a surge in conversion rates either for you or your vendors.
Using the internet is the most cost effective way to build your brand and Authority SEO is here to make sure its down correctly.