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Is your business Seasonal?

March 24, 2011 By Leave a Comment
ice cream stand

There are all kinds of businesses out there. Many are online and many are offline. Some stay busy year round and some are seasonal. Generally you know when your business is seasonal, but are you doing everything you can to do maximize your revenue during that period that you are doing your greatest amount of business. Most businesses do not, rather they usually spend their revenue on their slow periods to try to increase business. That is not a bad idea but you should not take your busy season for granted. That busy season is when you have the most customers looking for your service or goods so why not capture the maximum amount of customers possible. Think of … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: , , ,

My business can not afford Internet Advertising

March 15, 2011 By 3 Comments
Internet Advertising Budget

Money is tight for every business and no matter how the current administration tries to spin the economic news, things are not getting better, at least not yet. If your business is savvy enough to survive this economy and climate then obviously your service or product is in demand enough to do well when consumers have more money to spend. So how can you position yourself now to be ready when things do turn around? Search engine optimization of your website and Internet marketing of your business is a cost effective way to increase your website traffic and your business traffic. But your saying you have priced quality SEO/SEM and it is out of range of your … [Read more...]

Filed Under: Marketing Tagged With: , , , ,

How to Use Online Video as a Marketing Tool

February 6, 2011 By 4 Comments
youtube video online marketing

Nearly everyone in the world has heard of online video, internet video, viral videos, or whatever terminology is being used to describe it, it is mostly know as YouTube. Perhaps you have watched video online, possibly you have been in some of the videos that are posted on Youtube. Users post videos of everything, funny stuff, tutorials, accidents, you name it they got it. So how can people watching videos online benefit your website or your business? It can help it immensely. Videos can go viral, which means they spread incredibly fast throughout the Internet and get seen my millions. A video does not have to go viral to be effective for your business. Putting out … [Read more...]

Filed Under: Marketing, video Tagged With: , , ,

Affiliate Marketing Done Right!

January 25, 2011 By 1 Comment
affiliate marketing manager

 Every business with a website is always wondering, How can I get more traffic to my website and how can I get more customers out of that traffic, and make more money? This question is practically the same for every website business. Fortunately there are many ways to increase your traffic and convert that traffic into paying customers. Optimizing your website is one way to increase traffic, pay per click advertising is another, banner ads, conventional advertising, social marketing, pay per lead, can all increase your traffic but none of them can are guaranteed to increase sales. You take some risk with your investment, that it may not convert to paying … [Read more...]

Filed Under: Marketing Tagged With: , , ,

Why AuthoritySEO.com Is Rated #1 for Internet Marketing

January 20, 2011 By Leave a Comment
Knowledge Is Power In Internet Marketing

Understanding The Needs Of Each and Every Internet Marketing Clients  In my many years of working with other Internet marketing firms in Phoenix, Mesa, Scottsdale and other cities,  is that one of the things that sets AuthoritySEO.com apart from other web marketing firms is its ability to understand the clients business. After listening to 1000's clients and prospective clients, an issue that causes many internet marketing plans to fall short of the expected goals from the clients point of view is the lack of understanding of the clients business. One important factor that we want every client, or potential client to understands is that by using … [Read more...]

Filed Under: Featured, Marketing, seo Tagged With: , , ,

Affordable SEO SEM SMM PPC Management

January 8, 2011 By 3 Comments
thief

Anyone who owns a website either has heard of the benefits of SEO or will hear about it. If you have heard of it then you may know of the endless list of benefits that search engine optimization provides a website. Then most likely you have been searching for the cheapest SEO agency that you can find. You may have heard from others that you can get it for very little investment, well unfortunately that is misinformation. You see SEO search engine optimization, SEM search engine marketing, SMM social media marketing are labor intensive and they require a skill set that is not easily acquired. For example, I could give you a book that explains how to ride a bike. … [Read more...]

Filed Under: Ecommerce, Featured, google, Marketing, seo Tagged With: , , ,

Marketing Your Phoenix Business On The Internet

January 7, 2011 By Leave a Comment
small business marketing Phoenix

The current situation of the US economy has been dealt a harsh blow and there are very few places in the country that has not felt the pain of it. Phoenix is no exception to the economic down turn. Many online and off-line businesses have found it difficult to maintain their level of income let alone grow their business. No matter what the Obama people tell or how they try to spin in on the media, the economy, people and small businesses are still hurting and will continue to suffer or a while. That is why it is even more important to market your business in the Phoenix area more wisely. Marketing your business on the internet is more critical now than ever. Many … [Read more...]

Filed Under: Marketing Tagged With: , ,

How Authority SEO Uses Social Media To Market It’s Clients

December 29, 2010 By 2 Comments
Twitter marketing by Authority SEO.com

Many small businesses are beginning to understand the power of social media tools and tactics. Studies by eMarketer reports that 260,000 small businesses across the US and Canada are employing social media tactics. Furthermore 51% of small businesses are using social media for professional social networking. They are using tools like LinkedIn, Facebook,  and 28% are involved in microblogging using tools like Twitter. There are things to think about before starting. The most important is your time. Viral marketing through social media really requires a lot of original content and a great amount of time each day and you have to understand the value of … [Read more...]

Filed Under: Clients, Marketing Tagged With: , , , , ,

AuthoritySEO.com Voted Best SEO Company in Mesa Arizona

December 17, 2010 By 3 Comments
Best SEO In Mesa Arizona

 Mesa Arizona's Best Internet Marketing Company! Authority SEO was proud to accept the award of "Best SEO company in Mesa Arizona", this week. Authority SEO was chosen for from many of the search engine marketing firms throughout the east valley. The award was based on ranking and traffic increases provided to web based business. Votes were taken from owners other SEO firms customers, search engine page results and reported statistics. Search engine rankings are a list of results that show on a search engines website. These results are not random in the least. They are chosen by Google, Yahoo or Bing or any of the other search engines that people may use. What … [Read more...]

Filed Under: Clients, Ecommerce, seo Tagged With: , ,

Get Your Business Listed In Google Local, Google Maps and Mobile

December 13, 2010 By 1 Comment
Get More Customers

Local and Mobile Marketing on Google  Every business needs more business, and Authority SEO can help you get that traffic to your business. One of our most popular and cost effective services that we offer our clients is setting up a business listing in Google local. For a $299.00 set up fee and $199.00 per month marketing fee, which can be canceled at anytime,  Authority SEO will set up a website on Google Local and mobile for your business. We will optimize your listing to get you ranked higher in the search results. But we don't stop there, we will also get you listed in all of the other major local search engines. We  also get your business listed in the … [Read more...]

Filed Under: google, Marketing

Directories, Are They Good For Link Building?

November 4, 2010 By 1 Comment
link

We have all been lured by ads saving 25,000 directory submissions for 19 dollars. I know, you set and think "It has to worth $19 for that many links". Well maybe not. Link farms are not good for ranking and anything spammy is never good. However building links 1 at a time is a good process. Hopefully while you are building links others are linking to your content just because it is good information. Here is a reciprocal link I built <a href="http://www.submit.biz" >submit url</a>  The jury is out on it but I will measure its effectiveness and report back. Always remember that if it sounds to good to be true it is. SEO AINT EASY! … [Read more...]

Filed Under: seo Tagged With:

SEO / SEM is Exceptionally Valuable

October 12, 2010 By Leave a Comment
building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

Filed Under: Ecommerce, Marketing, seo Tagged With: , , , , , ,

The cost of getting traffic to your website.

October 6, 2010 By Leave a Comment
money

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: , , , , ,

Build More Trust and Get Higher Conversions With Authority SEO

September 29, 2010 By Leave a Comment
Authority SEO builds Trust

Operating a e-Commerce website begins with understanding how the buiness runs and thinking how your potential customer thinks. When people shop online they generally have a specific product or type of product in mind.  There are 2 key thoughts they have:  Trust and Price. So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don't build your own website, unless you are already a web designer, don't try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your … [Read more...]

Filed Under: Ecommerce Tagged With: , , , , , ,

Pay Per Click Advertising To Generate Money

September 28, 2010 By Leave a Comment
ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

Filed Under: Ecommerce Tagged With: , , , , , ,

Converting Visitors To Customers

September 27, 2010 By Leave a Comment
Paying Customers

In my last post I wrote about deciding on pay per click adverstising or to spend you hard earned money on search engine optimization and search engine marketing. I explained the reason why both are needed and one of the reasons to use PPC especially in the beginning phases of your business. I suggested testing your sites conversion ability by using ppc. If you find that after spending money of PPC that your website does not convert visitors in to customers. I also discussed that there are a multitude of reasons of why a visitor doesn't spend money on your site. The first reason that may be causing issues is your price. If your price is to high a customer can click … [Read more...]

Filed Under: Ecommerce Tagged With: , , , , ,
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