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Pay Per Click Advertising To Generate Money

September 28, 2010 By Leave a Comment
ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

Filed Under: Ecommerce Tagged With: , , , , , ,

Converting Visitors To Customers

September 27, 2010 By Leave a Comment
Paying Customers

In my last post I wrote about deciding on pay per click adverstising or to spend you hard earned money on search engine optimization and search engine marketing. I explained the reason why both are needed and one of the reasons to use PPC especially in the beginning phases of your business. I suggested testing your sites conversion ability by using ppc. If you find that after spending money of PPC that your website does not convert visitors in to customers. I also discussed that there are a multitude of reasons of why a visitor doesn't spend money on your site. The first reason that may be causing issues is your price. If your price is to high a customer can click … [Read more...]

Filed Under: Ecommerce Tagged With: , , , , ,

Pay Per Click or SEO Search Engine Optimization?

September 21, 2010 By Leave a Comment

Pay per click or SEO As website owner that depends on e-commerce, I struggled with the question on whether to use my advertising dollars on pay per click advertising or to spend it all on search engine optimization. I wish the decision was that easy. PPC has its value if done correctly and managed correctly and diligently. On the other hand SEO has has long term benefits, has a lower cost after the initial work and doesn't cost more when you get more traffic. Well the answer is both. Certainly when you are first starting your website PPC is a must. Your organic traffic and free traffic is going to be low because the effects of good SEO take a while to show it's … [Read more...]

Filed Under: Marketing, seo

Online Video, Is It The Next Big Thing ?

June 3, 2010 By Leave a Comment
Google TV For Web Traffic

Online Video, Is It The Next Big Thing ? With the Google Internet TV, all eyes are now on Internet TV growth and how it will impact both the web and the television businesses. Video Is Biggest driver of internet traffic . Video currently accounts for more than one third of overall consumer internet traffic. Video will  most likely move to the 40% mark at the end of this year. Online video as a whole (TV, video on demand, Internet, and P2P) is set to exceed 91% of global consumer traffic by 2014. Internet video alone could account for 57 percent of all consumer Internet traffic by 2014. Advanced web video (3D and HD) will account for 46% of … [Read more...]

Filed Under: google, video Tagged With: , , ,

Measure your PPC and SEO / SEM campaigns for success.

June 2, 2010 By 2 Comments
measuring_tape_lg

It interesting that many of our clients don't understand that we have a  business and PR background. SEO goes hand in hand with business and PR.  As our tag line reads, "Your Revenue Generating Parnter."  We look at our clients websites in terms of business performance, rather than just making web stats look good by using lots of plus signs and positive arrows.  Far to often people still think of SEO and SEM as a technical service or IT.  Actually it is a marketing activity and integral part of  a websites business strategy.  Although this is becoming less common, such short sighted businesses still exist, but their way of thinking will eventually make … [Read more...]

Filed Under: seo Tagged With: , , , ,

Data Feeds to Google Products and Shopping Sites

May 28, 2010 By Leave a Comment
Data feed for Google Products

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net. Check Your Data Feed If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling … [Read more...]

Filed Under: Ecommerce, google Tagged With: , , , ,

Is Blogging Important For Getting Into The Search Engines?

May 24, 2010 By Leave a Comment
seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the … [Read more...]

Filed Under: Marketing, seo Tagged With: , , , , , ,

Ranking On Google Search Engine For Popular Terms

May 20, 2010 By 1 Comment
popular google keywords

Every person who has worked on search engine optimization has been presented with this question, " I want to rank #1 for the most popular keyword in my industry, can you do that?" I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future. At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural … [Read more...]

Filed Under: google Tagged With: , , , ,

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

May 13, 2010 By Leave a Comment
seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the … [Read more...]

Filed Under: Ecommerce, Marketing, seo Tagged With: , , , , ,

The pitfalls of in house google adwords accounts

May 12, 2010 By Leave a Comment
google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons … [Read more...]

Filed Under: google, Marketing Tagged With: , , , ,

Search Engine Firm Customer Testimonial

May 10, 2010 By Leave a Comment
hairbows testimonial

I have always made hairbows and ribbons and have sold them to friends, neighbors, family, and others. For years I have been told that I should sell them to the world. So I'm thinking that would have to get a business, employees, lawyers...That to me sounded awful. I just wanted to sell more hairbows and make them myself. Well I found <B>Authority SEO </B>while searching for help on Google. I contacted them and was impressed that I reached a live person. That's unusual for most internet companies. I then proceeded to tel them that I knew absolutely nothing about the internet or websites. They explained to me that I didn't have to if I did not want to. … [Read more...]

Filed Under: Clients, Products Reviews Tagged With: , ,

Affiliate Marketing makes good sense and money.

May 10, 2010 By Leave a Comment
affiliate marketing

E Commerce websites are always looking for solutions to cut their marketing expenses. Advertising is through traditional means is a educated gamble at best.  Does not a 1 million dollar SuperBowl commercial make you enough revenue to justify the expense? Is that full page ad in a national magazine  worth the $100,000 is costs for one month? Well it depends on you product, brand, prices, customer persona's, and many other factors. Obviously a local restaurant would not take out a $100,000 ad, or a small website selling a niche product does not need a 1 million dollar TV ad. This is where affiliate marketing comes in. Affiliate marketing is a pay on performance … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: , , , ,

How spending $5000 with Authority SEO saved me $500,000.00

April 1, 2010 By Leave a Comment
romantic gowns

I'm writing this letter on behalf of my wedding dress shop RomanticGowns.com  Until we started working with Authority SEO , Al Alexander  and Bryan Ashbaugh, all of our traffic came from pay per click traffic, most on Google adwords. We were spending over 1 million dollars a year. My wedding gown business is one of the largest in the world but the PPC traffic was eating up our profits. We had a consultation and they laid out what they were going to do for us and how it would help us make more money and save more money. Right from the start I was told that they knew that could save us money on the PPC and drive more traffic to our site. We signed up for their … [Read more...]

Filed Under: Clients Tagged With: , , , , , ,

Authority SEO Turns Sushi Restaurant Website In To A Customer Driving Machine

March 30, 2010 By 4 Comments
sushi

Authority  SEO's new client Health Fusion Sushi Restaurant had a website for their Sushi bar business but other than the owner Jim Ferreri knowing about it, there was  no one else. He came to us with the request to make it possible for customers searching for a sushi restaurant to find his restaurant. We did a search for for sushi restaurant in his city of Edgewood and his site didn't even show in the search results for that. With absolutely no search results we started working. It was a multi faceted approach. Local,  google maps, video, website work, content creation, restaurant rating website submissions, social media were just part of the work we did to his … [Read more...]

Filed Under: Clients Tagged With: , , , , , ,
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