Get Your Business Listed In Google Local, Google Maps and Mobile

Get More Customers

Local and Mobile Marketing on Google  Every business needs more business, and Authority SEO can help you get that traffic to your business. One of our most popular and cost effective services that we offer our clients is setting up a business listing in Google local. For a $299.00 set up fee and $199.00 per month marketing fee, which can be canceled at anytime,  Authority SEO will set up a website on Google Local and mobile for your business. We will optimize your listing to get you ranked higher in the search results. But we don't stop there, we will also get you listed in all of the other major local search engines. We  also get your business listed in the … [Read more...]

Directories, Are They Good For Link Building?

link

We have all been lured by ads saving 25,000 directory submissions for 19 dollars. I know, you set and think "It has to worth $19 for that many links". Well maybe not. Link farms are not good for ranking and anything spammy is never good. However building links 1 at a time is a good process. Hopefully while you are building links others are linking to your content just because it is good information. Here is a reciprocal link I built <a href="http://www.submit.biz" >submit url</a>  The jury is out on it but I will measure its effectiveness and report back. Always remember that if it sounds to good to be true it is. SEO AINT EASY! … [Read more...]

SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

The cost of getting traffic to your website.

money

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Build More Trust and Get Higher Conversions With Authority SEO

Authority SEO builds Trust

Operating a e-Commerce website begins with understanding how the buiness runs and thinking how your potential customer thinks. When people shop online they generally have a specific product or type of product in mind.  There are 2 key thoughts they have:  Trust and Price. So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don't build your own website, unless you are already a web designer, don't try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your … [Read more...]

Pay Per Click Advertising To Generate Money

ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

Converting Visitors To Customers

Paying Customers

In my last post I wrote about deciding on pay per click adverstising or to spend you hard earned money on search engine optimization and search engine marketing. I explained the reason why both are needed and one of the reasons to use PPC especially in the beginning phases of your business. I suggested testing your sites conversion ability by using ppc. If you find that after spending money of PPC that your website does not convert visitors in to customers. I also discussed that there are a multitude of reasons of why a visitor doesn't spend money on your site. The first reason that may be causing issues is your price. If your price is to high a customer can click … [Read more...]

Pay Per Click or SEO Search Engine Optimization?

Pay per click or SEO As website owner that depends on e-commerce, I struggled with the question on whether to use my advertising dollars on pay per click advertising or to spend it all on search engine optimization. I wish the decision was that easy. PPC has its value if done correctly and managed correctly and diligently. On the other hand SEO has has long term benefits, has a lower cost after the initial work and doesn't cost more when you get more traffic. Well the answer is both. Certainly when you are first starting your website PPC is a must. Your organic traffic and free traffic is going to be low because the effects of good SEO take a while to show it's … [Read more...]

Online Video, Is It The Next Big Thing ?

Google TV For Web Traffic

Online Video, Is It The Next Big Thing ? With the Google Internet TV, all eyes are now on Internet TV growth and how it will impact both the web and the television businesses. Video Is Biggest driver of internet traffic . Video currently accounts for more than one third of overall consumer internet traffic. Video will  most likely move to the 40% mark at the end of this year. Online video as a whole (TV, video on demand, Internet, and P2P) is set to exceed 91% of global consumer traffic by 2014. Internet video alone could account for 57 percent of all consumer Internet traffic by 2014. Advanced web video (3D and HD) will account for 46% of … [Read more...]

Measure your PPC and SEO / SEM campaigns for success.

measuring_tape_lg

It interesting that many of our clients don't understand that we have a  business and PR background. SEO goes hand in hand with business and PR.  As our tag line reads, "Your Revenue Generating Parnter."  We look at our clients websites in terms of business performance, rather than just making web stats look good by using lots of plus signs and positive arrows.  Far to often people still think of SEO and SEM as a technical service or IT.  Actually it is a marketing activity and integral part of  a websites business strategy.  Although this is becoming less common, such short sighted businesses still exist, but their way of thinking will eventually make … [Read more...]

Data Feeds to Google Products and Shopping Sites

Data feed for Google Products

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net. Check Your Data Feed If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling … [Read more...]

Is Blogging Important For Getting Into The Search Engines?

seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the … [Read more...]

Ranking On Google Search Engine For Popular Terms

popular google keywords

Every person who has worked on search engine optimization has been presented with this question, " I want to rank #1 for the most popular keyword in my industry, can you do that?" I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future. At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural … [Read more...]

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the … [Read more...]

The pitfalls of in house google adwords accounts

google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons … [Read more...]

Search Engine Firm Customer Testimonial

hairbows testimonial

I have always made hairbows and ribbons and have sold them to friends, neighbors, family, and others. For years I have been told that I should sell them to the world. So I'm thinking that would have to get a business, employees, lawyers...That to me sounded awful. I just wanted to sell more hairbows and make them myself. Well I found <B>Authority SEO </B>while searching for help on Google. I contacted them and was impressed that I reached a live person. That's unusual for most internet companies. I then proceeded to tel them that I knew absolutely nothing about the internet or websites. They explained to me that I didn't have to if I did not want to. … [Read more...]