Phoenix Web Site Designers

website designers

Are you looking to hire a website the designer in the Phoenix, AZ area? Do need a website built for you Arizona business? Do you have a website built by someone and now you Many business owners are starting to realize that they need a website whether they sell online or not. The problem is it is difficult at best to find out were to start and who to start with. Most will turn to the internet or ask a friend who built theirs. Many times you end up being overwhelmed by choices and blown away by prices. Your friend may tell you his child built it, or someone at work built it. Typically when that is the case the website is just a calling card or a business … [Read more...]

Is your business Seasonal?

ice cream stand

There are all kinds of businesses out there. Many are online and many are offline. Some stay busy year round and some are seasonal. Generally you know when your business is seasonal, but are you doing everything you can to do maximize your revenue during that period that you are doing your greatest amount of business. Most businesses do not, rather they usually spend their revenue on their slow periods to try to increase business. That is not a bad idea but you should not take your busy season for granted. That busy season is when you have the most customers looking for your service or goods so why not capture the maximum amount of customers possible. Think of … [Read more...]

Affordable SEO SEM SMM PPC Management

thief

Anyone who owns a website either has heard of the benefits of SEO or will hear about it. If you have heard of it then you may know of the endless list of benefits that search engine optimization provides a website. Then most likely you have been searching for the cheapest SEO agency that you can find. You may have heard from others that you can get it for very little investment, well unfortunately that is misinformation. You see SEO search engine optimization, SEM search engine marketing, SMM social media marketing are labor intensive and they require a skill set that is not easily acquired. For example, I could give you a book that explains how to ride a bike. … [Read more...]

AuthoritySEO.com Voted Best SEO Company in Mesa Arizona

Best SEO In Mesa Arizona

 Mesa Arizona's Best Internet Marketing Company! Authority SEO was proud to accept the award of "Best SEO company in Mesa Arizona", this week. Authority SEO was chosen for from many of the search engine marketing firms throughout the east valley. The award was based on ranking and traffic increases provided to web based business. Votes were taken from owners other SEO firms customers, search engine page results and reported statistics. Search engine rankings are a list of results that show on a search engines website. These results are not random in the least. They are chosen by Google, Yahoo or Bing or any of the other search engines that people may use. What … [Read more...]

WordPress Website Design – WordPress Developer Help

wordpress website design

Authority SEO offers Wordpress web development and website design plus the benefits of being created by and Internet marketing team with over 10 years of experience.  Wordpress over the last 9 years has become the #1 content management system used on the web.  With its easy to use web based admin Wordpress allows any website owner after their website has been completed to make their own edits without a web developer. Google stated in their blog that Wordpress was the best content management system and blog for SEO. Authority SEO Wordpress Web Development and Website Design Offers: Custom and professional website designs that integrate your existing … [Read more...]

12 Days of Christmas to Increase Your Online Store’s Sales

12 days of christmas internet marketing

The stats show that more and more people are doing their holiday shopping online each year.  In 2010, Black Friday online shopping was up 15.9% from last year.  I know that I did mine online as I got what I wanted without having to stand in any lines.  This makes Internet marketing that much more important.  Though Black Friday and Cyber Monday are behind us that don’t mean the holiday shopping season is done.  There is still time to cash in on increasing your holiday says in just 12 days of tips you can implement immediately. For online store owners what could be better than the 12 Days of Christmas then the 12 Days to Increase Online Revenue? Day 1: … [Read more...]

SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

The cost of getting traffic to your website.

money

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Build More Trust and Get Higher Conversions With Authority SEO

Authority SEO builds Trust

Operating a e-Commerce website begins with understanding how the buiness runs and thinking how your potential customer thinks. When people shop online they generally have a specific product or type of product in mind.  There are 2 key thoughts they have:  Trust and Price. So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don't build your own website, unless you are already a web designer, don't try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your … [Read more...]

Pay Per Click Advertising To Generate Money

ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

Converting Visitors To Customers

Paying Customers

In my last post I wrote about deciding on pay per click adverstising or to spend you hard earned money on search engine optimization and search engine marketing. I explained the reason why both are needed and one of the reasons to use PPC especially in the beginning phases of your business. I suggested testing your sites conversion ability by using ppc. If you find that after spending money of PPC that your website does not convert visitors in to customers. I also discussed that there are a multitude of reasons of why a visitor doesn't spend money on your site. The first reason that may be causing issues is your price. If your price is to high a customer can click … [Read more...]

Data Feeds to Google Products and Shopping Sites

Data feed for Google Products

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net. Check Your Data Feed If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling … [Read more...]

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the … [Read more...]

Top 10 Shopping Comparison E-commerce Websites

shopping cmparison sites

Shopping comparison websites or called "shopping portals" are websites that show comparisons of products for people to browse through to find the right merchant to buy from.  Though price is often a factor, customer reviews and other trust factors play a vital role in determining who a person will buy from. When evaluating shopping comparison websites for e-commerce it is important understand not only clicks though how though clicks convert to sales and eventually calculate a return on investment.  What you will find often that different shopping comparison sites offer different value for your products and each one has specific ways to optimize the … [Read more...]

Affiliate Marketing makes good sense and money.

affiliate marketing

E Commerce websites are always looking for solutions to cut their marketing expenses. Advertising is through traditional means is a educated gamble at best.  Does not a 1 million dollar SuperBowl commercial make you enough revenue to justify the expense? Is that full page ad in a national magazine  worth the $100,000 is costs for one month? Well it depends on you product, brand, prices, customer persona's, and many other factors. Obviously a local restaurant would not take out a $100,000 ad, or a small website selling a niche product does not need a 1 million dollar TV ad. This is where affiliate marketing comes in. Affiliate marketing is a pay on performance … [Read more...]

5 Ways to Promote Free Shipping

free shipping

If you search online for a particular product you probably find lots of people who are selling what you want or what you are selling.  How does a person choose who to buy from?  You may think that price is important though you may be surprised it isn't the only factor.  Plus, many websites have similar prices that don't make significant differences, so it is how you differentiate what makes your business special that makes a difference. For promotions like "Free Shipping" to work you need to make it obvious for online shoppers For the tips listed below you can substitute what ever promotion your website has including flat rate shipping, free returns, gift with … [Read more...]