You are here: Home / Ecommerce

Data Feeds to Google Products and Shopping Sites

May 28, 2010 By Al Alexander View Comments
Data feed for Google Products

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net. Check Your Data Feed If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling … [Read more...]

Filed Under: Ecommerce, google Tagged With: , , , ,

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

May 13, 2010 By Al Alexander View Comments
seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the changes … [Read more...]

Filed Under: Ecommerce, Marketing, seo Tagged With: , , , , ,

Top 10 Shopping Comparison E-commerce Websites

May 12, 2010 By Bryan Hoss View Comments
shopping cmparison sites

Shopping comparison websites or called "shopping portals" are websites that show comparisons of products for people to browse through to find the right merchant to buy from.  Though price is often a factor, customer reviews and other trust factors play a vital role in determining who a person will buy from. When evaluating shopping comparison websites for e-commerce it is important understand not only clicks though how though clicks convert to sales and eventually calculate a return on investment.  What you will find often that different shopping comparison sites offer different value for your products and each one has specific ways to optimize the campaign. Authority … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: , , , , ,

Affiliate Marketing makes good sense and money.

May 10, 2010 By Al Alexander View Comments
affiliate marketing

E Commerce websites are always looking for solutions to cut their marketing expenses. Advertising is through traditional means is a educated gamble at best.  Does not a 1 million dollar SuperBowl commercial make you enough revenue to justify the expense? Is that full page ad in a national magazine  worth the $100,000 is costs for one month? Well it depends on you product, brand, prices, customer persona's, and many other factors. Obviously a local restaurant would not take out a $100,000 ad, or a small website selling a niche product does not need a 1 million dollar TV ad. This is where affiliate marketing comes in. Affiliate marketing is a pay on performance system … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: , , , ,

5 Ways to Promote Free Shipping

October 12, 2009 By Authority SEO View Comments
free shipping

If you search online for a particular product you probably find lots of people who are selling what you want or what you are selling.  How does a person choose who to buy from?  You may think that price is important though you may be surprised it isn't the only factor.  Plus, many websites have similar prices that don't make significant differences, so it is how you differentiate what makes your business special that makes a difference. For promotions like "Free Shipping" to work you need to make it obvious for online shoppers For the tips listed below you can substitute what ever promotion your website has including flat rate shipping, free returns, gift with purchase, … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: , ,

3 Ecommerce Website Store Trends

September 9, 2009 By Authority SEO View Comments
online store ecommerce

If you want to open an Ecommerce online store it is easier than ever.  There are many different options that allow users with no to little programming experience build an online store to sell their products.  The question comes how do you seperate yourself from your competition.  My first answer would be SEO.  If you can out rank your competition for not just major keywords though the thousands of different ways your customers are searching for your products right now you will be successful. Videos are one Ecommerce trend you could implement without any tech knowledge For the purpose of this post though we are looking at Ecommerce website store trends which are … [Read more...]

Filed Under: Ecommerce Tagged With: , ,

Steps You Need to Translate the Language of Ecommerce Website

August 22, 2009 By Authority SEO View Comments
ecommerce language

You are looking at the stats of your Google Analytics and you see foreign countries that have visited your ecommerce online store.  Won’t it be great if those people could read your products in their own language.  Yes, we could be myopic and think that they should just learn English.  Business is about opportunities and right now very few online stores are taking advantage of all the potential customers who speak different languages.  Especially even in the United States that has a heavily populated Hispanic population. To translate your store you have to do more than Google translator Google has a feature called Google Translator that will translate any web … [Read more...]

Filed Under: Ecommerce Tagged With: , ,

3 Ecommerce Website Upgrades that Increase Sales

August 22, 2009 By Authority SEO View Comments
e commerce sales

Ecommerce websites are always looking on how to increase conversions.  Sometimes a website owner can tinker with their website so much with different items that they decrease conversions.  The following are three items that have been shown to increase conversions which means you increase sales without more traffic to your website. If you haven't spent time on your conversion percentage, now is the time Increasing sales through conversion percentage is always important though it can be even more important with the holiday season approaching.  Ecommerce websites need to have everything in place months before the holiday season to make sure all the bugs are out.  … [Read more...]

Filed Under: Ecommerce Tagged With: ,

5 Ecommerce Tips You Can Implement Today

August 22, 2009 By Authority SEO View Comments
e commerce tips today implement

Every ecommerce website owner is always looking for ways to increase sales, lower costs, and make their marketing plan more effective.  Often small business owners get lost in the details of what they are already doing for their Internet marketing.  The goal of this article is to give the small business owner 5 tips that they can implement immediately that will support their overall efforts to increase profit from their website. Having your entire team understand how they can play a role in your SEO can pay huge dividends with extra links and content for your business 5 Ecommerce Tips You Can Implement Today Google Alerts: Google Alerts is a free service that … [Read more...]

Filed Under: Ecommerce Tagged With: , ,

5 Items to Check on Competitor Websites

July 15, 2009 By Authority SEO View Comments
check competitors websites

A vital part that should be part of your SEO and Internet marketing strategy is checking and verifying what the competition is doing.  Seeing what the competitions is doing can give you a great idea on what is working and what isn't.  When you start taking a look at your online competition you need to know what you are looking at.  The goal would be start a list that you can track and update with new information.  It is a good idea to do a review of your competition once a month. Your competition can give you great insight avenues for more revenue that you are missing 5 Items to Check on Competitor Websites Promotions: it is a good idea to keep up to date on … [Read more...]

Filed Under: Ecommerce Tagged With: , ,

Lowering Prices is Not the Only Way to Increase Conversions on Your Online Store

June 24, 2009 By Authority SEO View Comments
lowering prices online store

With every online merchant, you are constantly looking at how to improve your conversion rates.  Conversion rates are the percentage of visitors that follow through and make a purchase.  The average ecommerce website typically has a conversion rate of less than 2%.  If you use Google Adwords instead of organic search then expect an even smaller percentage of your visitors to buy.  You need to keep that number in mind when you estimate the revenue that your website can generate. You can also do the math to realize that if you could move the needle to a consistent 3% what that would do to your revenue stream.  Many online stores are always looking at how they get … [Read more...]

Filed Under: Ecommerce Tagged With: , , , ,

Top 10 Ecommerce Tips

May 28, 2009 By Authority SEO View Comments
top ten e commerce tips

We all want to sell more online.  As you start to plan how to increase sales on your website, listed below are ten tips to increase ecommerce. Top 10 Ecommerce Tips 1. Invest part of your budget into more fun and easy shopping experiences.  Fun doesn't have to cost much money and can separate you from your competition. 2. Use the analytics tools to better segment your visitors to create more direct and localized marketing messages. 3. Add product videos and other media you might have on your products. 4. Remove any annoying banners that flash or force people to listen to them over and over. 5. Add video demonstrations of your products or services in action. 6. … [Read more...]

Filed Under: Ecommerce Tagged With: , , , , , ,

Ecommerce Solutions

May 28, 2009 By Authority SEO View Comments
ecommerce tips solutions

Authority SEO is a complete solution for your ecommerce needs and goals.  Starting an online business can be overwhelming.  The goal of Authority SEO is walk you through the process and the decision making to allow you to create the right online environment which generates sales.  Authority SEO was started by successful ecommerce business owners who have gone through every process of creating an ecommerce website to generating sales by search engine optimization.  We now utilized our proven team to create your ecommerce solution without the hassels of not knowing everything that needs to happen. "LiveLeanToday.com achieved 278,296 new visitors in its first year of … [Read more...]

Filed Under: Ecommerce Tagged With: , , , , ,
Rss Feed Tweeter button Facebook button Technorati button Reddit button Linkedin button Delicious button Digg button Flickr button Stumbleupon button Youtube button