That busy season is when you have the most customers looking for your service or goods so why not capture the maximum amount of customers possible. Think of Internet marketing in your busy season as throwing out a large net when the school of fish is next to your boat, rather than throwing your net out when there are only a few stragglers swimming around. You are going to get a lot more fish when your net hits the large school of fish.

 Lets say your in the wedding dress business such as RomanticGowns.com. Their busy season is Jan-June, so it only makes sense to have your maximum exposure on the internet when the majority of brides to be are looking for dresses. Or say you are in the ice cream sales business. Certainly people eat ice cream in the winter but you don’t see lines at the ice cream shop when its 30 degrees out but visit that shop on the 4th of July and see what a difference a few months makes. So when demand is high it is time to be in place to capture the largest amount of customers possible.

AuthoritySEO.com has research software that analyzes search queries and gives us the terms and phrases that customers are searching for and shows us patterns of increases and decreases in search volume. We know when you market is hot and when it’s not and we get positioned to take advantage of the high times. This practise thanks, software, skill and experience in the Internet marketing industry to make the most out of your busy season.

Call AuthoritySEO.com and let us be your revenue generating partner.

You see SEO search engine optimization, SEM search engine marketing, SMM social media marketing are labor intensive and they require a skill set that is not easily acquired. For example, I could give you a book that explains how to ride a bike. You could read the book but unless you already knew how to ride a bike you would be hard pressed to jump on a bike for the first time and start riding, in fact you could get hurt. The same goes for SEO, SEM, SMM you could read a book but unless you have practised it and have the skill set for it you could get hurt.

Social media marketing is an art. Without proper execution and without a high standard of mastery to execute proper procedures, the entire point of hiring an SEO agency would be worthless, not to mention it will be a complete waste of money.

Unethical SEO, SEM, SMM firms

It is unfortunate that there are unethical SEO agencies scattered all over the internet waiting for the unaware businesses. If ever you fall into the hands of these providers, you would surely lose a lot of money and your website can even get banned by most search engines. If this happens you could ruin your company”s reputation or worse lose your business.

There are a lot of big companies that fall into the tricks of these unethical SEO agencies, they were merely looking for ways to get bigger discounts  on SEO  SEM SMM, and they ended up with tragic result. It is best that you look in to each of these seo / sem providers before paying for their services. Check to see how long they have been in business. Speak with current and past clients. Check to see if they rank on the internet as well. If they can’t rank their own site how can they get yours ranked?

If you have a limited budget but need SEO services, then you should look for SEO packages offered by high quality SEO providers. You can usually get a better price overall when you use the SEO firm for several services such as; PPC management, social profile set up, local marketing, affiliate management, link building. Most internet marketing firms will construct a package that will be most effective for you.

2 things that are crucial to growing your online presense are content and link building. You should understand that to do this you must establish a lot of one way relevant links, a few back links, and an occasssional reciprocated links. To do that it will take a lot of time and effort from the SEO agency you wish to hire, a quality SEO service can give a really quick turn around but not so quick that you can expect a two weeks time frame, if any SEO agency promises you a couple of weeks turn around, then they are what we are trying to avoid or unethical SEO provider.

A high quality SEO service will use all white hat tactics that can help promote your site without using other available options that could in turn ban your website from top search engines. Some unethical SEO service providers even do some tricks that would make the search engine disqualify your website from appearing to all searches. If this happens your website will be completely irrelevant. It is best to do some research, wait a while longer and invest a bit more than give these unethical SEO an opportunity to ruin your entire online business.

If you are in search for one of the world’s best SEO, SEM, SMM, PPC managements providers with 12 years experience, then you may want to check out Authority SEO.com in Phoenix AZ. They have affordable but effective SEO packages.

Search engine rankings are a list of results that show on a search engines website. These results are not random in the least. They are chosen by Google, Yahoo or Bing or any of the other search engines that people may use. What Authority SEO and other internet marketing firms do is develop websites and optimize them so that these search engines recognize the website and give it a higher ranking than other websites that do not meet all of the criteria that the search engine is looking.

Search engines try to deliver the best possible results for a searcher, and they are getting better at this all of the time. Authority SEO only does what is called “White Hat” optimization work on websites. Doing things that are of course called “Black Hat” optimization can get a website placed lower in the search engine ranking or get your website removed altogether from the index. This is very bad for a e commerce business that depends on traffic from natural organic listings. This is why it is very important to chose a internet marketing firm that is recognized for it expertize in ,website marketing.

Bryan Hoss from Authority SEO said in a interview, “We are honored and humbled to get this recognition. We are glad that are hard work is being acknowleged by our customer and piers. We always work hard for our customers whether there are awards to won or not”.

Arizonians should appreciate the hard work of these firms because in reality they are helping every Arizonian. How is that you ask, this is how. When a AZ business ranks higher in search engines results they get more business, collect and pay more taxes to the state and thereby providing more income for the state of AZ.

Mr Hoss told us they would love to win more awards but their man focus is generating more revenue for their clients.

Google stated in their blog that WordPress was the best content management system and blog for SEO.

Authority SEO WordPress Web Development and Website Design Offers:

1. Custom and professional website designs that integrate your existing brand
2. Added features to turn your blog into an eCommerce store, your own social media site, community forum, and more
3. All WordPress development built with the best SEO practices
4. Easy to upload your own videos, photos, podcasts, and unique content

What is WordPress and Why is the Best Website Platform to Choose

WordPress is a content management system software that allows that works both as a standalone website builder and a blog.  A content management system allows the user to add content, edit information, change banners, and more from an easy to use web based admin.  A website owner only needs an Internet connection to make the changes they want to their website on a daily basis.

WordPress is now used by over 25 million websites all around the world.  As an open source web platform, WordPress has thousands and thousands of new features being created for it to make building the best website for your business easier, faster, and more affordable.  Many great features do not have to be built from scratch which makes having a professional designed website more affordable for the average business owner.

Authority SEO has built tons of different WordPress websites for many different uses.  WordPress allows a web development team to customize and create any look and feel they want while still delivering the ease of use the website owner needs.

Ways to Use WordPress

1. Business or personal blog
2. Professional business website
3. Affiliate marketing website
4. Community forum
5. eCommerce online store

Featured WordPress Blog – ITM Trading Blog

Authority SEO built the blog for ItmTrading.com with WordPress.  One the main advantages from an search engine optimization stand point is that we incorporated the blog into their existing website and matched their existing look and feel.

ITM Trading Blog Features:

1. Content slider on blog home page
2. Call to action buttons on right sidebar
3. Featured Post in right sidebar

Highlight at the bottom of every page with Youtube videos, client testimonials, and Facebook like button.
Customized ability for ITM Trading to change out any aspect of the home page, sidebar, old posts, add videos, and more.
Subscriber sign up that sends an email to all subscribers every time a new post is updated

Authority SEO also combines their WordPress website design skills with the best aspects of SEO.  Every page has the ability to be optimized for the search engines.  Authority SEO also trains you the website owner on the proper ways to add new content to maximize your own ability to add to your site.

If you go to the ITM Trading blog at www.itmtrading.com/blog you then want to click posts to see the professional organization around how the posts are viewable to the web visitor that makes them easy to find the write information they are looking for.

The main reason that Authority SEO likes working in WordPress is that it allows us to take your vision for your site and turn it into a functional website that ranks well in the search engines, is easy to use for the web user, and delivers that branding that your company desires.

Contact Authority SEO About WordPress Web Development, SEO, and Website Design

Please, fill out the form or call (866) 610-1655

For online store owners what could be better than the 12 Days of Christmas then the 12 Days to Increase Online Revenue?

Day 1: Make Sure Your Site Works

You may think this is obvious though my mom called me so frustrated as the site she was attempting to buy presents for her grandchildren became more of a hassle than it was worth to get the deal.
You want to first see how fast your website loads not just in Internet Explorer (the blue E you click to go online) but the other browsers too including Firefox (what I use), Chrome, and Safari.  You will also find that your website may look different and one set of customers may miss your promotion as one browser doesn’t display it right.

Day 2: Is Your Content Stolen

Most online stores send product feeds to shopping portals to display their products.  This can be a highly advantages way to drive more targeted traffic to your store.  The problem lies that some shopping portals are using your unique product content to increase their own Google web traffic.  You want to look for any instant drops in your traffic over the last 12 months and correlate that to any new shopping portals you belong to.  You can also copy and paste short snippets of your product descriptions into to Google and see the results.  If other websites you using your unique content to out rank you it is time to take action.

Day 3: Get Your Promotion into Google

If you put out a special today on your website, Google doesn’t have enough time to index which allows people to find your promotion in the search engines.  For online retailers it is so important to get your promotions out as soon as possible to allow the search engines to index your new pages or products plus do any link building if the promotion uses a competitive term.  Even if you are not ready to put the products on sale you can build the landing page or category page that the promotion with be using.

Day 4: Create a Clearance Page

People love deals which is one of the reasons the idea of huge savings makes Black Friday such a huge shopping day.  Don’t miss out in this huge opportunity to sale more items by creating a clearance or bargain page on your website.  Many online shoppers will go instantly to sale pages or clearance pages on websites to see if they like any of the deals.

Day 5: Make Your Website Alive

Most of us are not Bestbuy.com or Walmart.com which have their brand names already established.  Even for websites that have been around for years, many people can be skeptical about buying online especially for the holidays where time of delivery is important.  You can overcome these fears by adding holiday updates to your site including your header and your logo.  Updating the look and feel of your site shows people that you are a real company and you are update to date on what is happening.

Day 6: Make Your PPC Count

I know it would be great to rank for “gifts for dad” though that keyword can drive people looking for anything and instead of increasing sales just increasing the expense.  Your will find greater success spending the time picking keywords for PPC campaigns like in Adwords that are specific.  Pick keywords around your products specifically since people that search those have usually already decided that item is what they want to buy.

Day 7: Change Your Merchandise

An important stat in your analytics is bounce rate.  Bounce rate means a person landed on a web page in your site and didn’t find what they are looking for so they left.  You want to check the bounce rate of individual pages and see if you are getting a lot of traffic to a certain category page and then people are leaving.  You can bring different products to the top that may entice people to buy since the current top products are not selling.

Day 8: No Distractions

Yes, up sells and cross promotions work on websites.  Showcasing other items of a set or people who purchased this also purchased work great.  They don’t work great in the checkout process.  Once a customer clicks checkout remove all distractions.  You want the checkout process to uninterrupted and as easy as possible.  One distraction that does work is highlighting your shopping cart is secure.  Most people don’t how to look in their browser to make sure so make it obvious for them that they can trust checking out on your site.

Day 9: When Will My Product Arrive

I know most eCommerce websites have our standard shipping and returns policies.  For the holidays though add extra information that highlights when items will ship and arrive, plus the last day to place an order and still have it in time for Christmas.

Day 10: Reviews Work

Online shoppers love reading reviews before they buy whether the review is of your store or a certain product.  Send out emails with special offers to recent or returning customers to write reviews of your products.  You can also send them to write reviews of your store in key places like your Google local page or shopping portals like Nextag.

Day 11: New Return Policy for Christmas

I know you don’t like returns.  You have to think about the sales you are missing since people don’t trust that if their gift isn’t right that people can’t return it.  Make a special return policy for the holiday season and watch how you will get more sales than the few returns you have to handle.

Day 12: Plan the First Quarter Now

I know this whole article is about how to money now though for most Internet retailers the first quarter of year is the biggest, even bigger than the holidays.  This is unless your products are very specific to gift giving or the holidays.  For many online stores that sell personal items, people don’t buy for themselves during the holidays so come January you want to be ready with a plan that structures all of your online marketing efforts.

If you are selling a product that others are retailing especially if there are 1000′s of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions.

The amount consumer demand will dictate the amount of succes you have. The SEO work doesn’t really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands.

Not everyone’s website is based upon selling others products. Many websites are branding opportunities to help create demand for your product. This is in turn will drive sales on vendors websites there by increasing your brands sales. This is where Authority SEO comes in. We work to get your website ranked for keyword phrases related to your industry.

We Help Build Your Brand

Authority SEO we help you to gain exposure on broader related generic keywords. There are several ways to build brand, from socail media to press releases about your products and their features. Authority SEO covers all aspects of growing your presense on the web. With writing more frequently on our blog, setting up your Facebook page, to keeping your Twitter account buzzing. These are all things that take time away from you focusing on your business. The good thing about building brand exposure is that branded keywords tend to be the keywords with the highest conversion rates. When you build your brand you create a surge in traffic and a surge in conversion rates either for you or your vendors.

Using the internet is the most cost effective way to build your brand and Authority SEO is here to make sure its down correctly.

To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals who know the latest techniques and approaches to help get as many keywords and keyword phrases ranked as possible. Trusting your search engine rankings to a employee who spends a lot of time on Facebook and Twitter is not going to be your best approach. In fact when it comes to Google, a little knowledge can be a dangerous thing. There is a lot of mis-information or old information on the web. Information that 2 years ago was accepted as White Hat practises but now can get your site banned. Getting your site banned from Google can put your website business out of business.

This is why if you have a e-commerce business you should put your trust in a SEO firm with a long reputation of delivering results. Those results are not cheap. Beware the company that tells you we guarantee #1 ranking on Google. First off, the #1 guarantee is going to for a 4-6 word phrase that may deliver 1-2 visitors per day if your lucky. Secondly if they promise this for a few hundred dollars how much could they really be doing.

Good quality search engine marketing takes time and a lot of original creative work. Copy must be written orginally and it can only come from industry and keyword research. We develope a strategy that is designed to drive the maximum amount of traffic while maximizing your marketing dollar.

I hear what your saying. How can I afford SEO/SEM in this economy? The good news is that SEO/SEM pays for itself when done correctly and normally provides a boost in revenue in a relatively short amount of time. Most of our larger clients spend on average of $50,000 per year on SEO/SEM. However most see an increase in revenue that far exceeds that amount. So now your saying $50,000 I can’t afford that! Well you really don’t have to. SEO/SEM is always a on going piece of work. Authority SEO has many items you can select from to get your site started in the right direction towards solid search engine rankings. In my next post I will start to discuss how that works.

So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don’t build your own website, unless you are already a web designer, don’t try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your chances of ranking in the search engines and putting up a “homemade” looking site can hurt your trust factor. Authority SEO has a team of website designers to taylor a website to your needs.  It takes an investment, but one that will yield more sales and a stronger business.

2. There are some elements you can easily add to your site that will instantly make you appear more trustworthy. An 800 number in the header. This gives the feel that you are a bigger company, even if you’re running it from your kitchen table. And people often assume that a “bigger” company is a “safer” company, and they’ll want to buy from you. A trust seal and credit card logos. Again this gives the look and feel of being a bigger professional company online. Also people often assume that if you have these elements then other people are buying from you too. The credit card logos instill trust. Essentially, you’re borrowing trust from the credit card companies.  Each of these elements has been tested and by adding them to your site and you will see your conversions increase.

BEST PRICE: You’ll have more success selling online if you’re selling what people are already buying. But that means you’ll also be selling what other websites are selling. So when your customers begin price-shopping, how do you compete without cutting your prices?  Position your products as unique with unique content.  Most marketers make this mistake. They take the photo and description provided by the supplier and use them as is. If instead you’ll take a little extra time, it’ll pay off in huge dividends. Start by changing the stock photo. Test different photos. Avoid using the same photo everyone else is using. Also re-write the descpription so it’s unique. You can even give your products a unique name so that when people price shop products from your site, they won’t find any other products with the same name.

Don’t give away your merchandise. Trying to be the cheapest source rarely works for long.  Every new website owner thinks I’ll get the customer in with the lowest price and raise them later. There are millions of websites that have tried this tactic and they are all out of business now. Also there will always be someone else to come along who’s willing to sell the same items cheaper than you. Instead try bundling related items into greater bargains for your prospects. Doing this not only allows you to set the price you want, it also makes your offer unique. These are just a few tips for making your eCommerce site more profitable. But there are literally dozens of different ways, just like this, that you can use to have a higher converting site.  Authority SEO is constantly working to help sites increase their conversion ration and generate more revenue.

Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not getting repeat business from your ads. Customer acquisition is a key component to AdWords for many of our clients. We have a few clients that spend nearly 1,000,000.00 per year in ppc.

So you are asking what to do. Well Authority SEO has your answer. We set up, manage, bid control, optimize, track, and write your AdWords campaign. With our expertise you AdWords campaign can achieve the goals you want at a lower cost to you.

We monitor your account for click fraud and conversions. However we also have vast experience with the other ppc advertisers, such as Bing, Yahoo, and the newest player Face book.

Facebook has started selling ads and right now you can advertise on Facebook at a lower cost per click average. As always Authority SEO recommends a multi-pronged approach towards monetizing your website or driving visitor to your website. Call today to speak with an Authority SEO revenue generating partner.

Check Your Data Feed

If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling block to keep in mind is the limitations of your database and your personal skills. This is where Autority SEO can help. We can solve issues such as;  data not broken out into useable parts, size limitations, or other issues. Database problems can be major fixes, and Authority SEO’s  IT support on these issues can be critical. Your Web site may be plagued by the same issues, doubling the need for improvements. Alternatively, you will be able to get your revenue generating  partner (Authoriyt SEO) to help with workarounds.

SEO SEM Applications

For comparison shopping engines, product feeds are obviously needed to display all your products and prices. Whether you send these directly to the engines, or to a third party to optimize and manage, they have an impact on the revenue driven to you through shopping engines. Consider all of these issues:

• Do the data feeds contain all the attributes possible?
• How well optimized is the copy?
• How well categorized are the products?
• How often does the feed need to be update or renewed?

For search engine optimization (SEO), a product feed can be used to find new products to optimize, and monitor the total volume of products and trends by category. An Authority SEO specialist can look for better ways to dynamically build the page titles and meta descriptions across the site, or optimize products on an individual basis. Product names, copy for bullets, and other information can be improved more quickly with a feed.

Pay-per-click (PPC) search ads can also benefit from utilizing product feeds. Our paid search teams may be able to dynamically create, update, or delete product-specific ads as inventories change. And that’s just your products. You may have databases on store locations and other data of interest to marketers and vendors.