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Google’s Caffeine Gives Internet Search Results Pages a Boost

July 10, 2010 By Bryan Hoss View Comments
google caffeine internet search results page

Web surfers are experiencing a much different internet search engine results page thanks to Google's new Web indexing program, Caffeine.  There is no question - the impact on Internet businesses will be great going ahead.  Google claims Web search results are now 50% fresher as Caffeine enable index updates on a continuous basis rather than ever few weeks or months.  The result is an environment where more universally accessible content (video, image, audio, and reviews) is available and it is intersection with real time search in a prominent way.  The new index will force Web professionals to set up content development creation and their social media creativity to … [Read more...]

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Online Video, Is It The Next Big Thing ?

June 3, 2010 By Al Alexander View Comments
Google TV For Web Traffic

Online Video, Is It The Next Big Thing ? With the Google Internet TV, all eyes are now on Internet TV growth and how it will impact both the web and the television businesses. Video Is Biggest driver of internet traffic . Video currently accounts for more than one third of overall consumer internet traffic. Video will  most likely move to the 40% mark at the end of this year. Online video as a whole (TV, video on demand, Internet, and P2P) is set to exceed 91% of global consumer traffic by 2014. Internet video alone could account for 57 percent of all consumer Internet traffic by 2014. Advanced web video (3D and HD) will account for 46% of consumer … [Read more...]

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Data Feeds to Google Products and Shopping Sites

May 28, 2010 By Al Alexander View Comments
Data feed for Google Products

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net. Check Your Data Feed If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling … [Read more...]

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Ranking On Google Search Engine For Popular Terms

May 20, 2010 By Al Alexander View Comments
popular google keywords

Every person who has worked on search engine optimization has been presented with this question, " I want to rank #1 for the most popular keyword in my industry, can you do that?" I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future. At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural organic … [Read more...]

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Top Search Engine Rankings for April 2010

May 18, 2010 By Bryan Hoss View Comments
top search engines

comScore released search engine analysis for April 2010 which looks at how people search in sites like Google, Yahoo, and Bing.  The highlights are in the United States there were 15.5 billion core searches, with Google leading the lay controlling 64.4% of all searches performed. Google doubles search traffic for Yahoo and Bing combined Top Search Engines Rankings April 2010 Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%.  The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%.  Recent inclusions of other media channels in both Yahoo and Bing have led … [Read more...]

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The pitfalls of in house google adwords accounts

May 12, 2010 By Al Alexander View Comments
google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons you … [Read more...]

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New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

May 11, 2010 By Bryan Hoss View Comments
google sales funnel

Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet.  The AdWords Search Funnels reports give marketers with understanding into what ads visitors see  during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which "upper-funnel" keywords are supporting conversions. Until now conversions were attributed to the last click of the end user.  The issue is that marketer doesn't know how much time passed since the first time that online visitor clicked an Adwords ad … [Read more...]

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Google Search Engine Optimizatin Update for April 2010

April 1, 2010 By seoguy View Comments
google update

The following are a summary of the updates on their search engine results from Google directly.  Google offers on a regular basis information on changes in their search results which allows both better understanding for the web searcher and for SEO consultant companies to better adjust strategies to meet the Internet goals of businesses. Google Suggest One major improvement in Google web searching is Google Suggest which is the keyword help that Google gives you once you start typing into the search bar.  Google Suggest has been around since 2008 though new improvements have made it even better especially for non English speaking countries. The search suggestion … [Read more...]

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Google Search Basics – Crawl, Index, and Results

July 27, 2009 By Authority SEO View Comments

Like all industries SEO and Internet marketing has its own set of terms and jargon that people use.  They main seem obvious to the web veteran, for the average business owner they are not so simple.  I get emails from "know it all" types stating that most of my posts are not written for the online experts.  So, if you are one of the so called online experts reading this post you can stop now, as this another post to support your business owner who wants to get his business online and start web marketing. I hear Google crawls my site; what does that mean? As you start to learn about search engine optimization one of the first terms you hear is Crawling.  Google crawling … [Read more...]

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Google Launches For Charity Search Engine – All For Good

June 22, 2009 By Authority SEO View Comments
All For Good

Google has just launched a new search engine to support charitable organizations.  The new search engine is at allforgood.org where just like normal Google search you place the keyword of the type of charity you are looking for and the results give you opportunities in your area.  The goal of this project is to make finding and supporting charitable organizations easier for the average person. The new community search engine also indexes serve.gov which is a project of Obama to further encourage participation in people's communities. An added feature to further narrow down your search is that you can search based on today, this weekend, this week, and this month.  … [Read more...]

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5 Factors You May Not Know that Affect Your Websites Google Rankings

June 19, 2009 By Authority SEO View Comments
seo results

For every website, the goal is to rank in the top of Google search results for the keywords that are important to their business.  As businesses develop strategies for increasing their rankings and overall traffic there can be factors that affect their Google search results that they don't even think about.  These more obscure factors become more important the more competitive the terms you want to rank for are. 5 Factors You May Not Now that Affect Your Google Rankings Poor links: you may have heard that links for poor sites don't have the importance that high quality links do though did you know that if you are sending links to poor sites that Google can perceive … [Read more...]

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Will Google Friend Connect Affect My SEO Rankings

June 1, 2009 By Authority SEO View Comments

Google has just released Google Friend Connect, which is a service that allows websites to easily add social media apps directly into their sites with no IT experience.  Just cut and paste the social application code you want and drop it into your website. Directly Google Friend Connect won't drive more traffic to your website.  The goal would be to enhance the social aspects of your site which can allow visitors to interact more.  You would need a fair amount of traffic already to have these features work so people have other people to interact with. Google in the future which is only a guess on my part could find a way to involve the data from Google Friend … [Read more...]

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Microsoft Set to Release Kumo Search Engine to Compete with Google

May 30, 2009 By Authority SEO View Comments
Kumo

Microsoft is in the works to launch Kumo, a new search engine to rival Google.  Microsoft's goal with Kumo is offer a fresher look that focuses on organic results and better layout for advertisers. If Kumo can live up to the hype it will be the best search engine experience that Microsoft has ever offered to the public. The new search results of Kumo will place more importance on images and videos, and for have a stronger ecommerce presence.  The ecommerce features will give searchers more detailed information about the products, if they are in stock or not, and the different prices of online stores. For example if you search for the term "iphone" you will … [Read more...]

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What is google page rank

May 28, 2009 By Authority SEO View Comments

Google Page Rank has changed which has affected not everyone, though enough people were affected to make a significant difference. To better look at how PageRank has affected websites rankings in Google search engine, we first better have to look at what is Google PageRank. Google Page Rank updates every 3 months or so which typically doesn’t mean much to most websites. Google is always updating page-ranks of web pages and every three months you see an update to the numerical value. What is Google PageRank? Page Rank is the algorithm created by Larry Page the founder of Google that associates a value to every web page to demonstrate a level of importance. Google … [Read more...]

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Google 90% of Web Search Growth in 2008

May 28, 2009 By Authority SEO View Comments

Google the leader in online searches continues to gain market share.  In 2008 Google increased its market share from 58.5% to 63.5% according to comScore. Most of the other major search engines like Yahoo, Microsoft, and Ask.com had stagnant growth in 2008 with Google being the only major search engine player to have any growth.  For 2008, Google captured 90% of all search volume growth which means how you rank in Google's search engine is more important than ever. … [Read more...]

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