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Google Search Basics - Crawl, Index, and Results
Like all industries SEO and Internet marketing has its own set of terms and jargon that people use. They main seem obvious to the web veteran, for the average business owner they are not so simple. I get emails from “know it all” types stating that most of my posts are not written for the online experts. So, if you are one of the so called online experts reading this post you can stop now, as this another post to support your business owner who wants to get his business online and start web marketing.
I hear Google crawls my site; what does that mean?
As you start to learn about search engine optimization one of the first terms you hear is Crawling. Google crawling your website means that a computer program called a bot and for Google a Googlebot scans your website for information. People call these bots or computer programs spiders hence using the term crawling when they scan your website. The bots are what gathers the information Google will use for its search results.
Google in their webmaster tools with you can sign up for free will give you stats on your crawls. Google will show you issues with pages like pages that won’t load or generate errors.
Indexing the compilation of all the data Googlebots collect on websites. Google organizes the information including titles, content, meta tags, and more to determine what information is important on your website and what your website offers. Google states that their spiders have trouble with certain rich media files and dynamic pages which should be avoided when creating your website to make sure all of your information is indexed by Google.
Relevancy is the key term Google uses to determine which websites and pages will show up in Google search results when a web users types in a certain keyword phrase. Google claims to use of 200 factors to determine what is the best web page that will deliver the searchers the results they are looking for. One key determination is links pointing at a web page or domain. Google tracks one way links to support what websites are more important. Google does not give the same value to all links to prevent people cheating their system with worthless links in an attempt to rank higher.
Google Launches For Charity Search Engine - All For Good

All For Good
Google has just launched a new search engine to support charitable organizations. The new search engine is at allforgood.org where just like normal Google search you place the keyword of the type of charity you are looking for and the results give you opportunities in your area. The goal of this project is to make finding and supporting charitable organizations easier for the average person.
The new community search engine also indexes serve.gov which is a project of Obama to further encourage participation in people’s communities.
An added feature to further narrow down your search is that you can search based on today, this weekend, this week, and this month. If you wanted to get involved in your community this week you will be able to do so.
All For Good also uses the popular Google Maps feature to make it easy to find your place to get involved.
5 Factors You May Not Know that Affect Your Websites Google Rankings
For every website, the goal is to rank in the top of Google search results for the keywords that are important to their business. As businesses develop strategies for increasing their rankings and overall traffic there can be factors that affect their Google search results that they don’t even think about. These more obscure factors become more important the more competitive the terms you want to rank for are.
5 Factors You May Not Now that Affect Your Google Rankings
- Poor links: you may have heard that links for poor sites don’t have the importance that high quality links do though did you know that if you are sending links to poor sites that Google can perceive your site to be part of thier ilk.
- Hosting issues: websites on not very stable hosting accounts can go down from time to time which means Google can’t spider your website. If this is a common problem Google determines your site to be unstable and can drop it in the rankings.
- Duplicate titles: a good website will always have unique titles for every page on their website. Having duplicate titles even on low ranking pages shows lack of quality for a website.
- Same anchor text: We know that effective anchor text can support your keyword rankings. If you only get links with the same anchor text then Google sees that you are attempting to manipulate search results and can punish you. It is important to change up some of your anchor text links.
- Spamming your page: You need your keyword on the page to rank for it. Spamming your page with a high percentage of the same keyword over and over will drop your rankings instead of improve them.






















