You see SEO search engine optimization, SEM search engine marketing, SMM social media marketing are labor intensive and they require a skill set that is not easily acquired. For example, I could give you a book that explains how to ride a bike. You could read the book but unless you already knew how to ride a bike you would be hard pressed to jump on a bike for the first time and start riding, in fact you could get hurt. The same goes for SEO, SEM, SMM you could read a book but unless you have practised it and have the skill set for it you could get hurt.

Social media marketing is an art. Without proper execution and without a high standard of mastery to execute proper procedures, the entire point of hiring an SEO agency would be worthless, not to mention it will be a complete waste of money.

Unethical SEO, SEM, SMM firms

It is unfortunate that there are unethical SEO agencies scattered all over the internet waiting for the unaware businesses. If ever you fall into the hands of these providers, you would surely lose a lot of money and your website can even get banned by most search engines. If this happens you could ruin your company”s reputation or worse lose your business.

There are a lot of big companies that fall into the tricks of these unethical SEO agencies, they were merely looking for ways to get bigger discounts  on SEO  SEM SMM, and they ended up with tragic result. It is best that you look in to each of these seo / sem providers before paying for their services. Check to see how long they have been in business. Speak with current and past clients. Check to see if they rank on the internet as well. If they can’t rank their own site how can they get yours ranked?

If you have a limited budget but need SEO services, then you should look for SEO packages offered by high quality SEO providers. You can usually get a better price overall when you use the SEO firm for several services such as; PPC management, social profile set up, local marketing, affiliate management, link building. Most internet marketing firms will construct a package that will be most effective for you.

2 things that are crucial to growing your online presense are content and link building. You should understand that to do this you must establish a lot of one way relevant links, a few back links, and an occasssional reciprocated links. To do that it will take a lot of time and effort from the SEO agency you wish to hire, a quality SEO service can give a really quick turn around but not so quick that you can expect a two weeks time frame, if any SEO agency promises you a couple of weeks turn around, then they are what we are trying to avoid or unethical SEO provider.

A high quality SEO service will use all white hat tactics that can help promote your site without using other available options that could in turn ban your website from top search engines. Some unethical SEO service providers even do some tricks that would make the search engine disqualify your website from appearing to all searches. If this happens your website will be completely irrelevant. It is best to do some research, wait a while longer and invest a bit more than give these unethical SEO an opportunity to ruin your entire online business.

If you are in search for one of the world’s best SEO, SEM, SMM, PPC managements providers with 12 years experience, then you may want to check out Authority SEO.com in Phoenix AZ. They have affordable but effective SEO packages.

Authority SEO offers Google Local Optimization which gets your local business listing ranked in the first page of Google search results when a future customers searches online in your area.  Called Google Local or Local Business Center, Google now allows local businesses to compete online within your local city area.  With Google Local Optimization Packages you can get instant online exposure and new business within days.

Have online searchers see a map to your office and phone number when they search online

The key to success is more than just creating a profile.  Authority SEO packages uses a complete process to maximize the keywords people are using to search for your business correlated to the keywords your website already features.  You don’t have to have a high ranking website to instantly see your website and business at the top of Google Local results.

Google Local Optimization Features:

1. Ranking for Best Keywords in Your Local Area
2. Boost Your Current Business Listing with More Traffic
3. Map to Your Office or Store Online
4. Phone Number Available without Clicking into Website
5. Drives Local Online Traffic to Your Website
6. Increase Your Brand with Videos, Photos, and More
7. Maximize Reviews of your Business

Rank at the Top of Google without even having a Website

With Google Local Optimization you don’t even need to have a website for your business to have online customers find your company and give you a call.  Google Local Optimization creates the most productive online profile that will allow your company to be seen online for the most competitive terms for your industry when a person searchers in your area.

How Does Google Know Where a Person is Located

When you log on to the web you create what is called at IP address.  This is like your address to your house only it is your online house.  Through you IP address, Google is able to know where you are located.

Google Local has multiple features that allow you business to have maximum exposure online and Authority SEO knows how to utilize each one for the greatest return on investment.

The best part of Google Local Optimization is that it is fast and cheap.  It is one of the best uses of your marketing budget you will ever spend.  If you have heard that SEO can take a long time to see results that is not the case with Google Local Optimization.  You will see your local business listing and map featured within days.

Contact Authority SEO or call (866) 610-1655 to get your Local Business Listing

People are constanly on the move and you see them glued to their cell phones;  texting, watching videos, buying items, and searching for businesses. Do you think this trend is going to slow down? Of course not. Smart phones are getting better everyday and more and more people have them and use to find restaurants, dry cleaners, lawyers, hardware stores, hair salons, gas stations, doctors, everything.

Very few people are using the Yellow Pages or One books any longer, and full page ads in the Yellow pages can cost you $3000 per month or more depending on your category. For $199 per month you can increase your online presense, increase your traffic to your business, and most important of all you can increase your revenue.

Here is how it works. Google has now started integrating local businesses in with their online search results. Basically a new yellow pages, but online. As I mentioned earlier, fewer and fewer people are searching in the Yellow Pages and white pages for directions or information for a business. 40% of people use their cell phones to search for  business listing. Without a Google Local and mobile listing that has been optimized you will not be found on customers computers,  phones, and GPS devices but your competition will!  Authority SEO.com will set up your Google local and mobile listing correctly for maximum effectiveness. Once your listing is set up you will nearly instantly increase your online visibility. You will increase your exposure in the search engines even if you are not a online business. This means that your will show up on Google local searches, you will be seen on Google maps and on GPS systems where people search for businesses as well. We can also set up online and mobile coupons to drive even more customer to your business.

We are 100% convinced that your Google Local listing and the the other local marketing we do for you will increase your business. How do we know? We know because we have been doing this for all of our marketing clients. Many of our clients are not internet based businesses but can use the internet to increase phone traffic and foot traffic to their stores.

Not convinced yet? Here is what one local business owner who utlized our service had to say.

“I owned a small Sushi restaurant that was not located on a main street. So my walk in traffic was not so good. Once a customer found us though they continued to come back. The traditional marketing I was doing was not working well. It was not very cost effective for us. I found AuthoritySEO.com on the web and gave them a call about their local marketing service. The $300 dollars set up fee and $199 per month fee was fairly cheap and I did not expect much from it. I really liked the fact that I didn’t have to sign a long term contract. They said if I was not thrilled with the results after 30 days I could cancel at anytime with no fees. I could not believe the results, even though I did not have a website I was showing up on the internet and on GPS devices. My sales went up almost immediately. I thought that maybe is was just a coincidense, so I paid for another month and the customers kept coming. That was a year ago and since then I have continued to use their service. My business increased so much that I moved to a better larger location and now my revenue has increased by 300%. I really do owe a large portion of my success to Authority SEO, I can’t thank them enough.”  Jim F. Tsunami Sushi

Of course not every business is going to increase by 300%, some may increase by 1000%,  but what would a 50%, 100%, 200% increase in business do for your business? So what are you waiting for? Start bringing in more customers to your business today. Our $199 monthly fee is going to increase in the next few weeks so you need to act quickly. Literally this could save you thousands of dollars by signing up befoe our price increase. What’s even better is the turn around time, we will have your listing up with in 5 business days of receiving your payment.

 Call or email us today at info@AuthoritySEO.com or call our toll free number 866-610-1655. Don’t wait, more customers and more money are just a phone call away!

Fastest Way to Increase Traffic is Learning What Keywords Your Site Ranks for on the Second Page of Google Search Results

Fastest Car in the World - Bugatti Veyron - 0-60 in 2.5 secs

First to understand how to increase your traffic we have to take a look at Google.  If you type in any keyword into Google you see on the first page the top ten results for that given keyword.  You also see the total results and can search multiple pages of different search results.  Less than 1% of all search traffic goes to the second page so search engine ranking #11 gets about the same number of traffic as #101.

For some major keyword to your business you have probably manually searched through the Google search results pages looking for your website.  What you are missing are all sorts of other keywords you didn’t even know about that are sitting on the second page of Google that receive daily traffic.

Most website owners focus on the keywords that they personally would search for their business which excludes many of the other ways people are searching for your business right now.  For existing sites they typically have lots of keywords on the second page of Google that they didn’t even know about and the keywords are exactly the target audience they are looking for.

Authority SEO, a Phoenix Internet Marketing company, have developed tools to identify all keywords that websites rank for all on the second page of Google search results.  These keywords are the low hanging fruit that need just a little SEO effort to move to the first page and receive daily traffic to your website.  Get a free report for your website by clicking the Free Keyword Report banner to the right.

The keywords your website ranks for on the second page of Google or rankings #11-#20 are visitors so close to finding your website though who won’t unless you do something about it and learn the keywords your site ranks for.

The issue is what pages do I optimize for any given keyword.  Your primary pages may be easy as they directly relate to your products or services.  For more secondary pages the challenge can be greater to determine.  One key aspect of Internet marketing that is essential to understand is to remind you that to rank for thousands of keywords we do have to get multiple pages ranked in Google and other search engines.

Example of Why You Link Keywords

For example with Authority SEO, we want our home page to rank for Internet Marketing.  Which means not only do we optimize our home page for that keywords we also send links inside and outside our site with that keyword hyperlinked to our home page.  If you look at the first sentence of this paragraph we hyperlinked the keyword Internet Marketing to our home page.  What is essential for effective search engine optimization is that every time we link the keyword Internet Marketing we also send it to the home page.  What we are telling Google and other search engines like Yahoo and Bing is that for the term Internet Marketing are home page is the most important.

This same method is also important for other keywords that hyperlinks for each keyword are sent to the right page on your website.  How do we determine the right page?  The best answer is often let Google tell us which page it thinks is already the most important for any keyword on your site.  The method of letting Google show you allows for multiple people working on the same site to always send links to the right page and makes it faster and easier to move up in search result pages.

Why Hyperlinking the Right Keyword to the Right Page is Important

Lets say for example for Authority SEO we have the keyword Twitter we want to rank for.  If every one adding content to AuthoritySEO.com links the keyword Twitter to different pages on the site then we are telling Google that non of these pages is that important for the keyword Twitter.  If every link with the keyword Twitter always goes to one particular page then we are telling Google for the keyword Twitter that one page is very important.  This is one aspect that supports different pages ranking for keywords in search results.  Authority SEO doesn’t rank for the keyword Twitter though this method has helped us rank for different keyword varieties of “facts about twitter.”  This one page on our site generates about 200 visitors every month for people looking for information about Twitter.  That doesn’t seem that much until you do the same method for thousands of keywords and thousands of different pages.  The collaborative effort generates a tremendous amount of new visitors.

What you then need to learn is how to determine what page on your site Google has already indexed as the top page for any given keyword.

Steps to Determine Best Ranking Website Page for Google Keyword

1. Open a browser and go to Google.com
2. Type into search bar site:yourwebsite.com keyword (see photo right)
3. Google results shows your web pages in order of importance for keyword you chose
4. Link keyword to top search results for your page to support increasing Google search results for any keyword on your site

In the photo, we used the keyword Twitter for the example.  As mentioned earlier the page Facts About Twitter is the top result.  Every link on our website with keyword Twitter then links to that page to support our SEO efforts for that keyword.

If you have done very little optimization on a given page for a certain keyword you may find that the page you want is not the top ranked page.  If you start linking that keyword to the page you want you will see it move up to the top of the rankings within Google search results.

Google places each web page that it indexes into two categories based a variety of factors to allow its search engine results page to load even faster with what it hopes to be relevant content.  The primary index is what it sounds like offering the highest quality web pages as Google sees them.  The secondary index is often tertiary pages in sites that Google has determined to be less valuable.

What makes a page more valuable?  That answer has many different variables though the major ones are unique content, unique title, and enough content to have value to name a few.  One more really important one is link building.  If there are no links pointing to a certain page then you are telling Google that page is not very important.

The secondary index is basically the opposite of everything in the earlier paragraph.  If you have really good unique content then the most likely issue goes to link building.  Another issue with sites is their navigation that the design doesn’t allow search engine spiders to find the content.  This can be a huge problem for ecommerce sites that may have thousands and thousands of product pages on their site.

There is another index by Google which is called none.  Don’t laugh this happens to many websites for a variety of reasons.  As an Internet Marketing Firm, we have had real clients that thought they were doing the right thing only to find themselves left out of Google index completely.

How Do We Know How Many Pages Google Indexes

If you want to know how many pages are in Google index, open up a new window with Google.com open.  Type into the search bar site:yoursite.com and then click return.  You will see how many pages Google has indexed.  In our example of NaturesOrganicMarket.com you see there are 7,610 pages indexed by Google.

Next to find out how many are in the secondary and primary index you do the exact approach plus you add /* so it looks like site:yoursite.com/*.  You see in the example that Natures Organic Market now has 193 pages which are in primary index and the remaining are considered secondary (7,417 in example for those keeping score at home).

For this example Natures Organic Market has 193 pages in Google primary index which have the best opportunity to rank for competitive terms.  Pages in the secondary index due have the ability to rank for keywords though typically not competitive terms that generate the most content.

What do we do with this information?

You have a few options to strategize.  First, the pages that are in the primary index are the top pages to create strategy for ranking for competitive terms that are important to your site.  Second, figure out if there is an issue with your site that needs to be fixed if you have a poor showing in the primary index.  The reality for large sites you will not get every page into the primary index.  For Natures Organic Market, they are have more web pages in Google’s primary index than most websites have in total pages.  What is necessary though that if a certain page is one that you want to rank for competitive terms you better get it out of the secondary index?

For Natures Organic Market it takes a primary page to rank high for a competitive term like organic shampoo as compared to a secondary page to rank for a specific product like best deep pore wash alba.

Video Is Biggest driver of internet traffic .

• Video currently accounts for more than one third of overall consumer internet traffic.
• Video will  most likely move to the 40% mark at the end of this year.
• Online video as a whole (TV, video on demand, Internet, and P2P) is set to exceed 91% of global consumer traffic by 2014.
• Internet video alone could account for 57 percent of all consumer Internet traffic by 2014.
• Advanced web video (3D and HD) will account for 46% of consumer Internet video traffic.
•  Video-on-demand  traffic will double every two and a half years through 2014.
• Video communications Traffic growth of Video over instant messaging and video calling is accelerating and is seen to grow 700% between 2009 and 2014. .

The global online video community will surpass 1 billion users by the end of 2010.  This makes this user group equivalent to the third largest country in the world.  Real food for thought. Are you prepared to do video?  If not, let Authority SEO.com help you get your presence known on the video websites. Posting a video is not enough, videos need to be optimized, utilized and emphasized. Think of putting out a video as the same as putting out a single page website. How will anyone find or view it if you don’t show them and Google the way.

Check Your Data Feed

If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling block to keep in mind is the limitations of your database and your personal skills. This is where Autority SEO can help. We can solve issues such as;  data not broken out into useable parts, size limitations, or other issues. Database problems can be major fixes, and Authority SEO’s  IT support on these issues can be critical. Your Web site may be plagued by the same issues, doubling the need for improvements. Alternatively, you will be able to get your revenue generating  partner (Authoriyt SEO) to help with workarounds.

SEO SEM Applications

For comparison shopping engines, product feeds are obviously needed to display all your products and prices. Whether you send these directly to the engines, or to a third party to optimize and manage, they have an impact on the revenue driven to you through shopping engines. Consider all of these issues:

• Do the data feeds contain all the attributes possible?
• How well optimized is the copy?
• How well categorized are the products?
• How often does the feed need to be update or renewed?

For search engine optimization (SEO), a product feed can be used to find new products to optimize, and monitor the total volume of products and trends by category. An Authority SEO specialist can look for better ways to dynamically build the page titles and meta descriptions across the site, or optimize products on an individual basis. Product names, copy for bullets, and other information can be improved more quickly with a feed.

Pay-per-click (PPC) search ads can also benefit from utilizing product feeds. Our paid search teams may be able to dynamically create, update, or delete product-specific ads as inventories change. And that’s just your products. You may have databases on store locations and other data of interest to marketers and vendors.

I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future.

At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural organic ranking across all of the search engines.

We first work on adding content and credible pages themed around your sites objective. The more credible pages you have, means the more authority you have. More authority means there’s a greater opportunity to rank for competitive big keyword terms.

Create a Keyword Hierarchy

This is important, especially if your website has multiple areas that don’t always follow the same theme. Typically, the most general and competitive keyword words and phrases are used on the home page. This is because the home page is likely to have the most inbound links, making it the strongest page. Good inbound links pass rank, so think of it as a hierarchy and a way to pass down page rank in a focused, keyword relevant manner.

Create Relevant Powerful Content

Authority documents tend to fare much better in search engines because they provide a full picture of a subject matter. Detailed, well-linked content is one reason. Whenever you create content for a targeted keyword, focus on quality, depth, and theme. It is very hard work to rank to a popular keyword, especially if you are coming from behind, so it is important to write better quality material than your competitors othewise why would Google put you in front of them in the rankings.

Internal Linking

While we work on your keyword strategy and add new relevant content to your site we also work on internal linking inside your website. This is important to the GoogleBot and readers to lead them to other pages that share important information. If your website has 20 other pages of content about wedding dresses but is unlinked, how does this benefit the user? Simply having the content on your website isn’t enough; however, interconnecting that content creates a web of authority that can be easily understood by both users and search engines.

Be sure to assign each subpage a maximum of one or two keyphrases. Every time this phrase is used sitewide, send a link to that corresponding page using varied and keyword rich anchor text. Remember, the most valuable links are within the body of the text and above the fold.

This is just a short version of what Authoriyt SEO can do for you. These items take time, strategy, and know how. Call us to help you get your website generating more money now!

Google doubles search traffic for Yahoo and Bing combined

Top Search Engines Rankings April 2010

Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%.  The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%.  Recent inclusions of other media channels in both Yahoo and Bing have led to the small increase in their respected search traffic.  Google has released new SERP that incorporates social media, forums, blogs, and more into easy to access left navigation.

comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity              Share of Searches (%)
Mar-10       Apr-10    Point Change
Apr-10 vs.
Mar-10
Total Core Search           100.0%       100.0%          N/A
Google Sites                 65.1%        64.4%         -0.7
Yahoo! Sites                 16.9%        17.7%          0.8
Microsoft Sites              11.7%        11.8%          0.1
Ask Network                   3.8%         3.7%         -0.1
———–                   —          —          —-
AOL LLC Network               2.5%         2.4%         -0.1
—————               —          —          —-

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans performed 15.5 billion searches in April, up modestly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).

comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity               Search Queries (MM)
Mar-10       Apr-10       Percent
Change
Apr-10 vs.
Mar-10
Total Core Search          15,427       15,532             1%
Google Sites               10,048       10,006             0%
Yahoo! Sites                2,605        2,752             6%
Microsoft Sites             1,802        1,829             1%
Ask Network                   593          574            -3%
———–                   —          —           —
AOL LLC                       380          371            -2%
——-                       —          —           —

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

April 2010 U.S. Detailed Search Rankings

In the April analysis of the top websites where search activity is conducted, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced considerable growth during the month with an 8% increase to 245 million searches, concluding the top 10 ranking.

comScore Expanded Search Query Report
————————————-
April 2010 vs. March 2010
————————-
Total U.S. – Home/Work/University Locations
——————————————-
Source: comScore qSearch
————————
Search Queries (MM)
——————-
Expanded Search Entity
———————-
Percent
Mar-10       Apr-10       Change
——       ——    Apr-10 vs.

Mar-10
——
Total Internet                   23,866       23,658          -1%
————–                   ——       ——         —
Google Sites                     14,252       13,996          -2%
————                     ——       ——         —
Google                       10,547       10,556           0%
——                       ——       ——         —
YouTube/All Other             3,705        3,440          -7%
—————–             —–        —–         —
Yahoo! Sites                      2,689        2,839           6%
————                      —–        —–         —
Yahoo!                        2,676        2,827           6%
——                        —–        —–         —
All Other                        13           12          -8%
———                       —          —         —
Microsoft Sites                   1,862        1,883           1%
—————                   —–        —–         —
Bing                          1,604        1,575          -2%
—-                          —–        —–         —
Microsoft/All Other             258          308          19%
——————-             —          —         —
Ask Network                         742          719          -3%
———–                         —          —         —
ASK.COM                         332          327          -2%
——-                         —          —         —
MyWebSearch.com/ All
Other                          410          392          -4%
——————–            —          —         —
craigslist, inc.                    664          685           3%
—————-                    —          —         —
eBay                                659          641          -3%
—-                                —          —         —
Facebook.com                        647          624          -4%
————                        —          —         —
AOL LLC                             594          604           2%
——-                             —          —         —
AOL Search Network              319          302          -5%
——————              —          —         —
MapQuest/All Other              275          302          10%
——————              —          —         —
Fox Interactive Media               406          312         -23%
———————               —          —         —
MySpace                         402          309         -23%
——-                         —          —         —
All Other                         4            3         -25%
———                       —          —         —
Amazon Sites                        226          245           8%
————                        —          —         —