New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

google sales funnel

Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet.  The AdWords Search Funnels reports give marketers with understanding into what ads visitors see  during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which "upper-funnel" keywords are supporting conversions. Until now conversions were attributed to the last click of the end user.  The issue is that marketer doesn't know how much time passed since the first time that online visitor clicked an Adwords … [Read more...]

Google Search Engine Optimizatin Update for April 2010

google update

The following are a summary of the updates on their search engine results from Google directly.  Google offers on a regular basis information on changes in their search results which allows both better understanding for the web searcher and for SEO consultant companies to better adjust strategies to meet the Internet goals of businesses. Google Suggest One major improvement in Google web searching is Google Suggest which is the keyword help that Google gives you once you start typing into the search bar.  Google Suggest has been around since 2008 though new improvements have made it even better especially for non English speaking countries. The search … [Read more...]

Google Search Basics – Crawl, Index, and Results

google blot

Like all industries SEO and Internet marketing has its own set of terms and jargon that people use.  They main seem obvious to the web veteran, for the average business owner they are not so simple.  I get emails from "know it all" types stating that most of my posts are not written for the online experts.  So, if you are one of the so called online experts reading this post you can stop now, as this another post to support your business owner who wants to get his business online and start web marketing. I hear Google crawls my site; what does that mean? As you start to learn about search engine optimization one of the first terms you hear is Crawling.  Google … [Read more...]

Google Launches For Charity Search Engine – All For Good

All For Good

Google has just launched a new search engine to support charitable organizations.  The new search engine is at allforgood.org where just like normal Google search you place the keyword of the type of charity you are looking for and the results give you opportunities in your area.  The goal of this project is to make finding and supporting charitable organizations easier for the average person. The new community search engine also indexes serve.gov which is a project of Obama to further encourage participation in people's communities. An added feature to further narrow down your search is that you can search based on today, this weekend, this week, and this … [Read more...]

5 Factors You May Not Know that Affect Your Websites Google Rankings

seo results

For every website, the goal is to rank in the top of Google search results for the keywords that are important to their business.  As businesses develop strategies for increasing their rankings and overall traffic there can be factors that affect their Google search results that they don't even think about.  These more obscure factors become more important the more competitive the terms you want to rank for are. 5 Factors You May Not Now that Affect Your Google Rankings Poor links: you may have heard that links for poor sites don't have the importance that high quality links do though did you know that if you are sending links to poor sites that Google can … [Read more...]

Will Google Friend Connect Affect My SEO Rankings

Google has just released Google Friend Connect, which is a service that allows websites to easily add social media apps directly into their sites with no IT experience.  Just cut and paste the social application code you want and drop it into your website. Directly Google Friend Connect won't drive more traffic to your website.  The goal would be to enhance the social aspects of your site which can allow visitors to interact more.  You would need a fair amount of traffic already to have these features work so people have other people to interact with. Google in the future which is only a guess on my part could find a way to involve the data from Google … [Read more...]

Microsoft Set to Release Kumo Search Engine to Compete with Google

Kumo

Microsoft is in the works to launch Kumo, a new search engine to rival Google.  Microsoft's goal with Kumo is offer a fresher look that focuses on organic results and better layout for advertisers. If Kumo can live up to the hype it will be the best search engine experience that Microsoft has ever offered to the public. The new search results of Kumo will place more importance on images and videos, and for have a stronger ecommerce presence.  The ecommerce features will give searchers more detailed information about the products, if they are in stock or not, and the different prices of online stores. For example if you search for the term "iphone" you will … [Read more...]

What is google page rank

Google Page Rank has changed which has affected not everyone, though enough people were affected to make a significant difference. To better look at how PageRank has affected websites rankings in Google search engine, we first better have to look at what is Google PageRank. Google Page Rank updates every 3 months or so which typically doesn’t mean much to most websites. Google is always updating page-ranks of web pages and every three months you see an update to the numerical value. What is Google PageRank? Page Rank is the algorithm created by Larry Page the founder of Google that associates a value to every web page to demonstrate a level of importance. … [Read more...]

Google 90% of Web Search Growth in 2008

Google the leader in online searches continues to gain market share.  In 2008 Google increased its market share from 58.5% to 63.5% according to comScore. Most of the other major search engines like Yahoo, Microsoft, and Ask.com had stagnant growth in 2008 with Google being the only major search engine player to have any growth.  For 2008, Google captured 90% of all search volume growth which means how you rank in Google's search engine is more important than ever. … [Read more...]

Can My Google Pagerank be Hurt

So can Google PageRank hurt you? This question is really answered by how you are using your website to create revenue or increase brand awareness. As one way linking building has become important to Google for search results and PageRank, pay per post websites have sprung up to fill a demand for people looking for links. If you start to sell links from your site based on your Page Rank, the new links you are now sending out of your website will lower your Page Rank. Google has taken on a fight to also go after blog link farms. A blog link farm would be a blog set up that sends lots of links out from the blog to certain websites. Blogs can be created fast and … [Read more...]

Google Local Search Rollout

If you thought searching online was only for national or worldwide information, not any more.  Google has finished its worldwide rollout of local search in its search engine.  Every time your search now Google will guess to your location to give your more geo centric results. How does Google know your location?  Google uses your IP address to get a general sense of your geographical area.  If you need to change your location you can click the “change location” link at the upper right hand corner of your page. Searching online is now more and more important for local businesses to create an effective web presence. … [Read more...]

Click Fraud Reaches New Record

On pay per click advertising 17.1% of all clickthroughs are click fraud according to Click Forensics, which has been monitoring click fraud since 2006.  Click fraud on Google Adsense and Yahoo Publisher is 28.2% of all clicks.  Majoring of the click fraud is achieved using automated bots and looks to be on the rise even more with the struggling economy. Click fraud is the #1 reason why organic search engine marketing is the #1 way to market your website online. … [Read more...]

Secure Top Google Natural Rankings for Your Website

google rankings

Every business wants to find their website at the top of Google search engine rankings for the keywords that are essential to their products or services. Authority SEO utilizes proven strategies to achieve top Google search rankings for major keywords and keep them there.  The goal is to have as many keywords as possible that are a direct link to your products and services that rank in the Top 10 of Google organic or natural search.  This is the search results that show up in the middle of the page and not the paid sponsored advertising on the side. Authority SEO Results Type in Google Search online personal trainer - find website … [Read more...]