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Internet Advertising Revenues Projected Up for 2010

July 16, 2010 By Bryan Hoss View Comments
internet advertising

New forecasts project 2010 to be a good year for online advertising revenues.  MagnaGlobal Internet forecasting and analysis firm predicts Internet advertising revenues to rise 12.4% over 2009 revenues.  For 2011, they project another increase of 11.7% while maintaining a 11% increase over the next three years.  MagnaGlobal projects that world wide online advertising spending with reach $104 billion by 2015 with paid search making up 49% of the total spend.  The projection in 2010 will be $13 billion spent in paid search which represents 48% of total revenue. … [Read more...]

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Increase Demand for Web Videos Across Broader Range of Content

July 15, 2010 By Bryan Hoss View Comments
internet video

The usage continues to increase for online video, which is wonderful for providers like Hulu and Blip.tv and their advertisers.  According to a new report, the number of consumers in the U.S. who viewed web video during tv viewing hours increased 14% in the last year.  That total is now at around 65 million people tuned into their computers and mobile devices instead of their tv sets in the evenings during the week, and they are watching an even more broader range of content.  Content that becomes the paramount aspect as advertisers position themselves for the launch of Google TV and other platforms that will allow consumers to view virtually anything on a single device. … [Read more...]

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Youtube Makes Creating and Editing Videos Easier

July 13, 2010 By Bryan Hoss View Comments
video marketing

Developing videos to advertise your products or services is now even easier thanks to the brand new set of cloud based video editing tools from Youtube.  Internet marketers and content publishers can now build a library of web videos and enhanced opportunities for brand visibility at the same place. Youtubers have the ability to cut from videos, create montages of different clips and add or change accompanying music using Youtube's commercial library of licensed songs.  While in itself a significant development, there's also the possibility that the new video editor may be integrated into Google's Chrome operating system to provide a completely Web based tool for … [Read more...]

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Twitter Launches Twitter Places to Give Real Time Search to Local Search

June 18, 2010 By Bryan Hoss View Comments
twitter places

Twitter now launches Twitter Places which offers real time search to local search.  Many websites have attempted to make a seamless marriage of local search and real time search, though Twitter probably has the best chance at doing.  You can now find Twitter Places used with 65 countries for both twitter.com and mobile.twitter.com. How Twitter Places Work Twitter Places adds a location tag to your Tweets.  This allows people to search for tweets in their city, area, or event like the World Cup.  Your location is displayed right below your "what's happening" box on your Twitter homepage.  By clicking your location you can change where you are Tweeting from. To … [Read more...]

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Top 5 Ways to Improve Conversion Rate and Call to Action

May 24, 2010 By Bryan Hoss View Comments
call to action

Have you found that when people land on your website they are not engaging in the way you want them to.  For instance your website is not generating leads or sales the way you believe it should.  The problem may in your "Call to Action" on the site.  An effective "Call to Action" is essential as your visitors need to be walked through your website to the features you want.  Improvements to "call to action" increases your conversion rate which leads to more sales or leads instantly. Top 5 Ways to Improve "Call to Action" 1. Big Button Make sure your "call to action" button is big and is above the fold.  Above the fold means what a visitor sees on their screen … [Read more...]

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Is Blogging Important For Getting Into The Search Engines?

May 24, 2010 By Al Alexander View Comments
seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the better and … [Read more...]

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Search Engine Optimization (SEO) Search Engine Marketing (SEM)

May 13, 2010 By Al Alexander View Comments
seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the changes … [Read more...]

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Mobile Web the Future of Internet Trends

May 13, 2010 By Bryan Hoss View Comments
smartphones blackberry ipone

Never mind slow progress: Mary Meeker, head of the world tech research group at Morgan Stanley believes that the mobile Internet will be bigger desktop Internet within the next five years, according to her new report titled "State of the Internet."  Meeker says that 5 paramount trends will boost this amazing opportunity: 3G mobile networks, social media, Web videos, voice over IP (VOIP) and advances in smart phones.  Mobile's earth shattering pace is "unprecedented I think, in world history," said Meeker. She also offers looking to Japan for indicators in investment possibilities where 66% of mobile Internet revenue is from data access, 21% is from e-commerce, 11% … [Read more...]

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Top 10 Shopping Comparison E-commerce Websites

May 12, 2010 By Bryan Hoss View Comments
shopping cmparison sites

Shopping comparison websites or called "shopping portals" are websites that show comparisons of products for people to browse through to find the right merchant to buy from.  Though price is often a factor, customer reviews and other trust factors play a vital role in determining who a person will buy from. When evaluating shopping comparison websites for e-commerce it is important understand not only clicks though how though clicks convert to sales and eventually calculate a return on investment.  What you will find often that different shopping comparison sites offer different value for your products and each one has specific ways to optimize the campaign. Authority … [Read more...]

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The pitfalls of in house google adwords accounts

May 12, 2010 By Al Alexander View Comments
google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons you … [Read more...]

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New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

May 11, 2010 By Bryan Hoss View Comments
google sales funnel

Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet.  The AdWords Search Funnels reports give marketers with understanding into what ads visitors see  during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which "upper-funnel" keywords are supporting conversions. Until now conversions were attributed to the last click of the end user.  The issue is that marketer doesn't know how much time passed since the first time that online visitor clicked an Adwords ad … [Read more...]

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Online Advertising Revenue Showing Signs of Economic Recovery

May 10, 2010 By Bryan Hoss View Comments
economic recovery

Online web advertising revenues in the US hit an all time high of $6.3 billion in the fourth quarter of 2009, adding more fuel to the fire, at least in the digital genure, economic recovery is closer than you think. The review from the Internet Advertising Bureau (IAB) also found that search ad revenues ($10.7 billion) consisted 47 percent from the 2009 total, and that digital video playing advertising increased 39 percent. The review was consistent with the current release of AdGooroo's Q1 Search Engine Advertising Update that demonstrated greater overall spending for the first quarter of 2010. Yahoo! was one of the top online companies according to this report, … [Read more...]

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Affiliate Marketing makes good sense and money.

May 10, 2010 By Al Alexander View Comments
affiliate marketing

E Commerce websites are always looking for solutions to cut their marketing expenses. Advertising is through traditional means is a educated gamble at best.  Does not a 1 million dollar SuperBowl commercial make you enough revenue to justify the expense? Is that full page ad in a national magazine  worth the $100,000 is costs for one month? Well it depends on you product, brand, prices, customer persona's, and many other factors. Obviously a local restaurant would not take out a $100,000 ad, or a small website selling a niche product does not need a 1 million dollar TV ad. This is where affiliate marketing comes in. Affiliate marketing is a pay on performance system … [Read more...]

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SEO Value of New Google Search Engine Results Page (SERP)

May 9, 2010 By Bryan Hoss View Comments
new google serp

If you have been searching on Google over the last week you will see new search engine results page (SERP).  Authority SEO takes a look at the search engine optimization (SEO) value to the new options people have to search online. Now, with the new SERP for Google social media has a true ecommerce value. The new Google search options have been available since January of this year though they have not been in easy to access options the way they are now.  If you don't know what is new.  Type into Google any keyword that you would want to rank for and then click the "more" button in the left hand navigation. … [Read more...]

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Authority SEO Now On Your Smart Phone or Cell Phone

April 30, 2010 By Bryan Hoss View Comments
smart phone mobile browser

Authority SEO has upgraded the website at authorityseo.com to be available in mobile format.  This allows smart phone users like the iPhone, Droid, and Storm to name a few an easy way to read the Internet marketing and ecommerce posts offered by Authority SEO. Your cell phone will automatically pick up the new mobile browser with out any effort on your part.  Just go to www. authorityseo.com and find the search engine optimization post you are most interested in. The new mobile browser allows for faster download time for each page and each page is displayed in an easy to read format perfect for smart phone users. … [Read more...]

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