Complete online shopping including shopping cart, security, & traffic
Highest Rated
- Ecommerce Solutions
(5.00 out of 5) - Top 10 Ecommerce Tips (5.00 out of 5)
- New Social Site for Brides Planning Their Weddings (5.00 out of 5)
- Top Keyword Ranking Google Competition - 2 min SEO (5.00 out of 5)
- SEO Marketing Strategy - Rush Hour Traffic by Authority SEO (5.00 out of 5)
- How Many Links Does My Competitors Have Pointing to their Website - 2 Min SEO (5.00 out of 5)
- Social Media Marketing Plan (5.00 out of 5)
- Are you tracking your website (5.00 out of 5)
- Content the King of Search Ranking Success - Rush Hour Traffic by Authority SEO (5.00 out of 5)
- How to Know What Other Websites Your Competitor Owns - Free (5.00 out of 5)
Loading ...Authority SEO - Search Engine Optimization Consultant
Advanced Organic SEO Services Company
Authority SEO creates customized internet marketing plans to drive targeted web traffic to your online business or websites.
SEO Packages Detail
Archive for the ‘Marketing’ Category
How to Sell More Products During the Holiday Season - Offer Free Shipping
Thursday, October 15, 2009
Hitwise did research on the use of the term “free shipping” in search engine rankings. You can see from the graph below that the term “free shipping” spikes during the holiday season.
Online shopping is becoming more and more how people shop for Christmas and other holidays. Take advantage of this by offering ‘free shipping” for your online store
You can also see from the graph that more people are searching “free shipping” over the years which is more proof that more people are using the internet to do their holiday shopping.
5 Ways to Promote Free Shipping
Monday, October 12, 2009
If you search online for a particular product you probably find lots of people who are selling what you want or what you are selling. How does a person choose who to buy from? You may think that price is important though you may be surprised it isn’t the only factor. Plus, many websites have similar prices that don’t make significant differences, so it is how you differentiate what makes your business special that makes a difference.
For promotions like “Free Shipping” to work you need to make it obvious for online shoppers
For the tips listed below you can substitute what ever promotion your website has including flat rate shipping, free returns, gift with purchase, or etc.
Especially with the holiday season approaches, research has shown that promotions like free shipping or free returns is what makes the difference for holiday shoppers.
5 Ways to Promotion Your Promotion Like Free Shipping
- Meta tags: meta tags are the information that is displayed in the search engine results like Google. Adding your promotion into your meta tags means that online searchers are going to see that your organic listing offers free shipping which can be the reason a customer chooses to click on your search results over your competition.
- Home page: is your promotion obvious on your home page? That doesn’t mean at the bottom right of your navigation. If your promotion is a business differentiator than highlight it in your header of your website so very visitor sees your promotion.
- Product feeds: if you are using shopping portals like Shopping.com or Nextag.com as examples check out to see if the shopping portals allow you to put “free shipping” into your product feed. In comparison shopping portals “free shipping” will drastically increase your click throughs and conversions.
- Category pages: for your online store your category page shows a list of your products in that category. This page may seem obvious so most people over look its potential. This page is one of the #1 pages visitors look at so showing your promotion like “free shipping” underneath each product listing adds another opportunity for visitors to get your message.
- Product pages: add your promotion in the title of your product pages so as people find the product they are looking for they automatically see your promotion. Also, add your promotion right next to the “add to cart” button. You can never over state your online store’s differentiators.
5 Small Business Blog Post Ideas
Thursday, July 9, 2009
You have started in the world of blogosphere for your small business and the reality sets in, Now What. Blogging is an effective tool for increase brand awareness online though it can be a daunting task as to what to write about. A successful blog needs to have consistent posts which means multiple times a week, and the top blogs have multiple posts per day. This can be overwhelming at first until you create a strategy for how you are marketing your blog online.
Remember a blog post unlike an article doesn’t have to long
5 Small Business Blog Post Ideas
- Current events: you can use Google news, subscribe to RSS feeds for local news, or read the newspaper. A good blog post can be your expert opinion on a subject in the news that relates to your business.
- Industry trends: many people like to know what is happening. You can build a successful readership if you are keeping people up to date with current trends in your industry.
- Top 10 lists: top 10 lists are easy for readers to get information. You will find lists are some of the top tweeted posts on Twitter. This post you are reading is a top 5 list.
- FAQ: frequently asked questions about your company or business category make great blog posts. A blog post can simply answer a question in a paragraph or two.
- Interview as expert: interviewing an expert takes more time though the rewards are immense. You will get more traction for your blog with real expert opinions than any blog stating they are a guru.
9 Interesting Facts About Twitter
Monday, July 6, 2009
Twitter.com has seen rapid growth in new accounts in 2009 with every media outlet and celebrity promoting it. With all the media hype surrounding Twitter, Sysomos Inc, social media analysis company, to a look at the 11.5 million Twitter accounts presently tweeting or we believe they are tweeting.
The average Twitter account with more than 1,750 followers tweets more than 10 times a day
9 Interesting Facts About Twitter
- 72.5% of all Twitter accounts were created in the first half of 2009
- 85.3% of Twitter members tweet less than once a day
- 21% of Twitter accounts are blank with no posts
- 93.6% of Twitter profiles have less than 100 followers and 92.4% follow less than 100 profiles
- 5% of all Twitter accounts create 75% of all tweets
- New York has the most Twitter profiles with Los Angeles, Toronto, San Francisco, and Boston right behind
- 50% of all tweets are created using tools or mobile devices instead of logging into Twitter.com
- 53% of Twitter users are women
- 15% of users who claim are marketers follow more than 2,000 profiles, while only 0.29% of all Twitter users follow more than 2,000 profiles
The one key observation through all the Twitter research I have read is it seems there are more empty tweets to followers who never see them. Twitter has in some cases become empty self promotion.
Top 5 Reasons to Write a Press Release for Your Website
Friday, July 3, 2009
Press releases are not just for large companies to release their latest earning statement. Press Releases through online distribution can be a valuable resource for increasing the online visibility of your company and building trust with your audience.
Press Releases need to be news worthy to be effective
Top 5 Reasons to Write a Press Release for Your Website
- Organic traffic: a well written and news worthy press release distributed through the top online press release channels can get displayed in Google news and show up in Google organic search. Google search and Google news both can drive thousands of people to your website.
- Link building: at the bottom of your press release will be the ability to add a link. The link gives your website a one way link from all the websites that your press release was distributed to.
- Reputation: press release distribution websites rank well in Google typically for your company’s name. Consistent submitting of press releases can make news from your company be the top 10 ranking results when a future customer Google’s your company’s name online.
- Web 2.0: blogs and other social media subscribe to press release syndication sites and if your press release is interesting enough they might blog about it, add it to Twitter, or so on which can virally increase your online presence.
- Traditional media: journalists who find your story interesting can follow up with you and write a story about your company or service in traditional media outlets.
The Science of Retweets and How to Get Them
Thursday, July 2, 2009
Retweeting or the act of re-posting a particular microblog post you like in Twitter seems simple enough. If there is a post that you really like from a Twitter profile you are following you simply retweet their post to send it to your followers. You may see many websites like Authority SEO which displays the number of retweets that each post gets.
How do I get my tweet retweeted
The goal of posting in Twitter is you want readers to find your information like it enough to want to share it with their friends and followers. This is why what makes a good post worthy of being retweeted is important if you want to increase your online visibility through Twitter.
The following stats on what makes a good tweet for retweet is from Dan Zarrella. The data was collected over an extremely large sample size of over 10 million tweets.
Science of How to Get Retweets
Links: the data showed that only 18.96% of all tweets include a link while 56.69% of retweets included a link. If you want to get more retweets post with links to interesting information.
Bigger words: the average Tweet is 1.58 syllables where as the average Retweet is 1.62 syllables. The idea here is more complex ideas are retweeted more often than simple ideas. Read the rest of this entry »
Twitter Promotion Beats Michael Jackson #moonfruit
Wednesday, July 1, 2009
Companies are becoming more clever on creating publicity using Twitter. It started with SquareSpace a blogging software company offered one free iPhone a day for 30 days for people to retweet them and has been taken to a new level by Moonfruit. Moonfruit is giving away 10 Macbook Pro’s over the next 10 days. They state they will deliver them to your doorstep as SquareSpace send gift cards instead of real iPhones.
Retweet this post and you will be eligible for free Macbook Pro computer
To win you have to use the hashtag: #moonfruit in one of your Twitter posts. Moonfruit is picking one winner per day with winners being announced at @moontweet.
What is amazing is the promotion is working and beating Michael Jackson, Iran, and everything else on Twitter today. I think we are going to see more of these as giving away free stuff seems to really work on Twitter. The question will be will this popularity today translate in increase sales, that has yet to be determined.
3 Biggest Myths About Websites and Internet Marketing
Wednesday, July 1, 2009
You have heard of vast fortunes being made online and you want to get into the ball game. You may already have a business and want to market your products and services on the web, or you want to start a new web based company because you believe that using the Internet is the route to fast cash.
Yes, I too have read about the people who started Google, Yahoo, Youtube, and more which have turned their great ideas into real fortunes. Did you know that 95% of all people attempting to make money online are not profitable. Even large sites like MySpace are having a serious time of finding a way to generate revenue from their millions of visitors.
Everyone thinks Twitter is an over night sensation. Twitter was started in 2001, and it has taken 8 years for Twitter to explode into the mainstream.
The purpose of this post is not doom and gloom, but to misspell certain myths, lies, and misconceptions of owning a web based business and Internet marketing. When you are armed with the right expectations and mind set before starting off on your online journey, you will greatly increase your chance of success. I believe that most good ideas fail before the website was ever created from unreal expectations. Once the new websites results don’t match up to the instant riches, what was a good idea gets abandoned.
3 Biggest Myths About Websites and Internet Marketing
- Gurus: it seems everyone is a “guru” of some kind online now days. Be careful before spending money with websites that may have really cool names. You want to get past the flash of the name and look at the real credibility. Does the “guru” offer real case studies of his/ her work? Do you know exactly what you are buying before you hand over your credit card? Guru websites use hype to feed your compulsion to act now to get your results.
- Fast Fortune: people see the meteoric rise of websites like Twitter and think that success happens over night with websites. Did you know Twitter has been around since 2001? The “if I build it, they will come” mentality. The reality is that Internet marketing is about a consistent approach on a daily basis to increase online visibility. Google has features in its algorithm called the “Google Sandbox” that keeps new websites from ranking for competitive keywords.
- Sit back and watch the money: lets face it every business needs support if they are going to be successful online. Your role is to be an expert in your genre of products and services not in search engine optimization. The #1 trap businesses fall into is finding the “all in one” programs. The programs claim for just a nominal fee you will get all the traffic and sales you want. All you have to do is pay and sit back and do nothing. These programs make money for themselves because they feed this idea that Internet marketing doesn’t take work. Most websites are abandoned because business owners don’t understand how much work it takes to be successful online.
5 Tips to Increase Exposure of Local Search
Monday, June 29, 2009
If you have typed in your industry into the Google or Yahoo search engine, you have seen the Local Search results for your competitors. Having you company listed in local search is essential to receiving the future customers who are looking for your direct business. If you don’t have your company listed, people will just find your competitors.
Local search results show above organic listings in Google’s search engine for GEO targeted searches of local businesses
As the following is a list of tips for increasing your ability to show up in the top local search results, we will not cover any more spam techniques that I feel will eventually get you caught and your company’s listing removed. I highly don’t recommend using fake phone numbers or addresses to cheat the system.
5 Tips to Increase Exposure of Local Search
- Links: as with all SEO one way inbound links still rule as it comes to the importance of your website. Google knows how many links are pointing to your domain and will use this to rank those company’s listings that have more powerful sites.
- City Keywords: if there is one city that you want to show up for then add those into your title of your company (example “Phoenix Authority SEO). Be careful with this as you don’t want to look spammy and it can hurt your ability to show in other suburbs where people could be searching for your products or services
- Reviews: Local search offers reviews of your business. Send a link to customers or business partners who can give you a favorable third party review. The number of reviews is important as well. A company with 4 starts and 100 reviews looks better than a company with 5 stars and 3 reviews.
- Location: as best as possible get your business address as close to downtown as possible. If you notice the local search results that rank the highest have geo centric location to downtown. You can get a PO box downtown to use as your business address.
- Categories: take the time to get into the right categories. Local search works like the Yellow Pages so it is vital you are in the right category for your business.
Top Ten Affiliate Networks
Saturday, June 27, 2009
If you are looking to find new ways for your website to generate revenue than affiliate marketing may be your best choice. Affiliate marketing is the presence of ads or links place on your website though different than Adsense is that you get paid not when a person clicks; when a person converts to a sale on the website. You may be thinking that this would pay on less because it will obvious take more clicks to get a sale though with good commission structures you can make more money on getting the right advertisements for your website than the cents you get from Adsense.
Affiliate marketing is a win/ win for both merchants and publishers
In affiliate marketing a merchant is the company or website than has an Online store or service than they want to market. They create an account with an affiliate ad agency which allows publishers to find them and join their campaign. Publishers are websites who are going to place a merchant’s ads on their site to earn commission. Why this a win/ win for both is that merchants only pay when it works. No more click fraud, when a person converts to a sale you pay a commission. Instead of having physical sales people you have virtual sales people. For publishers you can earn more income than you can with PPC campaigns. To generate consistent income you do need to make sure your ads you are running match with your website.
Top Ten Affiliate Networks
The affiliate network websites listed below are ranked by total traffic. This is not a ranking of how effective or how easy it is to use the networks. One thing to keep in mind though is if these are ones people are visiting the most than there is a good bet they work exceptionally well. I have personal experience with Commission Junction and Shareasale. I have found both work well.
If you are a new merchant when I recommend Shareasale as a good starting point. Shareasale has one of the lower upfront costs to creating a merchant program and they have good customer service which I have personally used.
- Clickbooth.com
- OurFreeStuff.net
- Copeac.com
- XY7.com
- RevenueLoop.com
- CJ.com (Commission Junction)
- ClickBank.com
- FriendFinder.com
- ShareaSale.com
- Zanox.com
Local Small Business SEO - 3 Reasons Why You Need To
Friday, June 26, 2009
Whether you are a small business locally found in Phoenix, Arizona, Denver, CO, or Las Vegas, NV Internet marketing through search engine optimization (SEO) has the ability to deliver a wealth of new customers. Local small businesses are the last group joining the party as it relates to Online marketing. It was obvious from the start that large national or global companies would benefit from SEO consulting though there was a question if local doctor offices, lawyers, dry cleaners, dentists, and more would achieve the same rewards.
Google now uses GEO Targeting which determines the Online searcher’s physical location through their IP address
There are three reasons why local businesses can be successful with SEO and Internet marketing. They are GEO targeting, local search, and search engines are the new Yellow Pages.
3 Reason Why Local Small Business SEO
GEO targeting is the term associated with using your IP address to determine what city and state you are in. Your IP address doesn’t show your exact location unless you are hosting your own servers. It shows where your local host server is located. My IP address shows that I am located in downtown Phoenix, AZ while I am actually located in one of suburbs.
How to Know What Other Websites Your Competitor Owns - Free
Thursday, June 25, 2009
The following tool I am listing I have some issues with on many different levels though as it is available I do want to share it with you. The tool allows you to spy on any website you want by checking to see what other websites they associated with. They use Google Analytics, Google Adsense, and IP address to do so.
Go to SpyOnWeb.com
I have not hyperlinked this website as I really don’t want any link of mine being associated with this website. It is a free service that doesn’t require you to register.
I did some tests and found mixed results. On every test I did I got a host of results that were true (as I have personal knowledge), though I also got tons of miss information as the websites associated with website were not connected. I even went to checkout some of these websites and some didn’t even exist.
5 Questions to Determine Your Online Marketing Strategy
Wednesday, June 24, 2009
If you want to me successful online you need a road map. I feel the #1 reason few people are successful truly with their SEO consulting campaigns is that their is too much”shoot from the him” and over following the latest fad. For example everyone wants to know if you are on Twitter? Just ask yourself how much time have you spent on Twitter in the last month or week.?
Did you know Twitter now has .001% market share in all online searches. That is significant for an up and coming website which relates to 4.2 million searchers and 39.4 million Result Pages. That still pails in comparison to Google which is 60% of all search volume. Which did you spend more time with in the last week optimizing for Google or Twitter?
This is just one example of how without a road map and a greater understanding to what drives your online business it is easy to not reach your revenue potential.
5 Questions to Determine Your Online Marketing Strategy
- Are their a certain set of customers that are more profitable?
- Do you have the ability to grow sales for your most profitable customer base?
- Why would a customer chose your company over a competitor?
- Which set of customers are your least profitable?
- Are your least profitable customers worth targeting?
You want to use these questions to fuel a discussion to determine how your company is going to focus its time and resources.
An example of the results of asking these questions from an online supplement company client. We analyzed that the most profitable products that they sell are not the most popular online. That the most popular products are sold more competitively and thus the prices were lower which means profit margins were lower. By focusing more on the more profitable products the initial web traffic decreased and so did total sales volume. For most businesses they would have overreacted to this news and changed strategies. What really happened though the company produced less total revenue, the company had a higher total net profit. Not just a higher percentage net profit; an actual higher total net income then they did the quarter before. One other key stat is that with less orders to make more money the shipping expenses also decreased which increased profit margins.
3 Steps to More Twitter Followers
Monday, June 22, 2009
By now I know you have heard of Twitter. Twitter has become all the rage, though you start your account and now it is how do I get followers. There is two ideas around followers before we get to how to get them. You have to decide what type of followers you want.
You may think that having thousands of followers is great. It could be. What would thousands of followers mean to your company if they were empty followers. What do I mean empty followers? You can easily tell the difference between a follower who is interested in your posts and a spammer or even just someone hoping to increase their own Twitter account who cares nothing about what you are talking about.
The reason I bring up this disction is that many people are attempting to get thousands of followers with little regard to the quality. This can be a good approach as it will in esence increase your online visibility and give you a better chance of finding people who are interested in your tweets.
The other option is using slower processes of building your Twitter followers though each follower is higher quality and are more ap to take action on information you provide. I will comment next to each of the steps as to what group of attending followers it belongs to.
3 Steps to More Twitter Followers
- Twitter Trains: Twitter Trains are websites that you basically become followers of other people looking to create followers and then people join you. It is all about “all aboard.” These followers are of low value as your followers only did this so they can get followers just like you did. It can work well as you can lots of followers quickly where some could want to follow you for real. The one thing a lot of followers does is it looks good to potential new followers checking out your account.
- Follow others: You can use the search feature in Twitter or join the Twitter accounts from websites that you enjoy their information. The goal is that they will then follow you back. If they chose to follow you back they are much higher quality then Twitter Trains as they made a choice to follow you because they wanted to. You also will be on their follower list that others can see.
- Follow me on your site: You can put a link back to your Twitter account on your blog, website, and online commenting profile(Authority SEO uses DISQUS). This is a slower process though each person you get from this method is of the highest value as they have either read your comments or your website and find your opinion valuable. You can search online to find nice Twitter icons you can use. Check out our Twitter icon to your right.
3 Tips to Better Press Releases
Saturday, June 20, 2009
Generating press releases can have very positive effects for your website and business. There are different press release sites which have drastically different levels of users and price. A good press release has the ability to generate buzz and drive lots of traffic, plus send high quality links back to your website.
The down side is that press releases on the major sites like Pr.com or Prweb.com have serious expenses to releasing your press release. Without well written and a clear plan for your press release you can go broke with no results from poor press releases. Listed below are three tips you can do to write better press releases and unleash the power of news that virually sprends online.
3 Tips to Better Press Releases
- Newsworthy: whether your press release is newsworthy or not is where the rubber meets the road. Before you submit your press release take time to determine what is truly newsworthy for your company. One secret you can do to make it more interesting is to tie it to issues or topics that are getting a lot of attention. As long as, it is a true tie in you can piggyback topics that are virually spreading.
- Formatting: all press release sites have a certain format for releasing their press releases. Follow their format completely using every field the way it is meant to. You are not going to get any good traction by attempting to overly stuff the press release with keywords or stories of how great your company is.
- Services: the more expense and better press release sites have staff to work with you. Use these services. They can direct you to bring out the most important aspect of your press release and lose added text you don’t need.