Google Local Optimization Packages | Local Business Listing Map

google local optimization

Do you want to see your website at the top of Google rankings with a map to your office or store? Authority SEO offers Google Local Optimization which gets your local business listing ranked in the first page of Google search results when a future customers searches online in your area.  Called Google Local or Local Business Center, Google now allows local businesses to compete online within your local city area.  With Google Local Optimization Packages you can get instant online exposure and new business within days. Have online searchers see a map to your office and phone number when they search online The key to success is more than just creating a profile.  … [Read more...]

How Authority SEO Uses Social Media To Market It’s Clients

Twitter marketing by Authority SEO.com

Many small businesses are beginning to understand the power of social media tools and tactics. Studies by eMarketer reports that 260,000 small businesses across the US and Canada are employing social media tactics. Furthermore 51% of small businesses are using social media for professional social networking. They are using tools like LinkedIn, Facebook,  and 28% are involved in microblogging using tools like Twitter. There are things to think about before starting. The most important is your time. Viral marketing through social media really requires a lot of original content and a great amount of time each day and you have to understand the value of … [Read more...]

Get Your Business Listed In Google Local, Google Maps and Mobile

Get More Customers

Local and Mobile Marketing on Google  Every business needs more business, and Authority SEO can help you get that traffic to your business. One of our most popular and cost effective services that we offer our clients is setting up a business listing in Google local. For a $299.00 set up fee and $199.00 per month marketing fee, which can be canceled at anytime,  Authority SEO will set up a website on Google Local and mobile for your business. We will optimize your listing to get you ranked higher in the search results. But we don't stop there, we will also get you listed in all of the other major local search engines. We  also get your business listed in the … [Read more...]

12 Days of Christmas to Increase Your Online Store’s Sales

12 days of christmas internet marketing

The stats show that more and more people are doing their holiday shopping online each year.  In 2010, Black Friday online shopping was up 15.9% from last year.  I know that I did mine online as I got what I wanted without having to stand in any lines.  This makes Internet marketing that much more important.  Though Black Friday and Cyber Monday are behind us that don’t mean the holiday shopping season is done.  There is still time to cash in on increasing your holiday says in just 12 days of tips you can implement immediately. For online store owners what could be better than the 12 Days of Christmas then the 12 Days to Increase Online Revenue? Day 1: … [Read more...]

The Secret to SEO Success Lies Within the Keys to Weight Loss

healthy website

I read that 60% or more of Americans are overweight or obese.  My belief is that number is even higher for websites that don't have good search engine optimization.  With every day thousands and thousands of new businesses are going up online and you would think that website owners would be good at marketing their sites online.  Just as you would think with millions of workout videos and books that more people would be fit.  From my experience the reason people struggle with both are the same. The reason people are successful or not losing weight is the same for Internet marketing Knowledge is Not the Answer With weight loss and SEO, the common thing I … [Read more...]

SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

The cost of getting traffic to your website.

money

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Pay Per Click or SEO Search Engine Optimization?

Pay per click or SEO As website owner that depends on e-commerce, I struggled with the question on whether to use my advertising dollars on pay per click advertising or to spend it all on search engine optimization. I wish the decision was that easy. PPC has its value if done correctly and managed correctly and diligently. On the other hand SEO has has long term benefits, has a lower cost after the initial work and doesn't cost more when you get more traffic. Well the answer is both. Certainly when you are first starting your website PPC is a must. Your organic traffic and free traffic is going to be low because the effects of good SEO take a while to show it's … [Read more...]

Internet Advertising Revenues Projected Up for 2010

internet advertising

New forecasts project 2010 to be a good year for online advertising revenues.  MagnaGlobal Internet forecasting and analysis firm predicts Internet advertising revenues to rise 12.4% over 2009 revenues.  For 2011, they project another increase of 11.7% while maintaining a 11% increase over the next three years.  MagnaGlobal projects that world wide online advertising spending with reach $104 billion by 2015 with paid search making up 49% of the total spend.  The projection in 2010 will be $13 billion spent in paid search which represents 48% of total revenue. … [Read more...]

Increase Demand for Web Videos Across Broader Range of Content

internet video

The usage continues to increase for online video, which is wonderful for providers like Hulu and Blip.tv and their advertisers.  According to a new report, the number of consumers in the U.S. who viewed web video during tv viewing hours increased 14% in the last year.  That total is now at around 65 million people tuned into their computers and mobile devices instead of their tv sets in the evenings during the week, and they are watching an even more broader range of content.  Content that becomes the paramount aspect as advertisers position themselves for the launch of Google TV and other platforms that will allow consumers to view virtually anything on a single … [Read more...]

Youtube Makes Creating and Editing Videos Easier

video marketing

Developing videos to advertise your products or services is now even easier thanks to the brand new set of cloud based video editing tools from Youtube.  Internet marketers and content publishers can now build a library of web videos and enhanced opportunities for brand visibility at the same place. Youtubers have the ability to cut from videos, create montages of different clips and add or change accompanying music using Youtube's commercial library of licensed songs.  While in itself a significant development, there's also the possibility that the new video editor may be integrated into Google's Chrome operating system to provide a completely Web based tool … [Read more...]

Twitter Launches Twitter Places to Give Real Time Search to Local Search

twitter places

Twitter now launches Twitter Places which offers real time search to local search.  Many websites have attempted to make a seamless marriage of local search and real time search, though Twitter probably has the best chance at doing.  You can now find Twitter Places used with 65 countries for both twitter.com and mobile.twitter.com. How Twitter Places Work Twitter Places adds a location tag to your Tweets.  This allows people to search for tweets in their city, area, or event like the World Cup.  Your location is displayed right below your "what's happening" box on your Twitter homepage.  By clicking your location you can change where you are Tweeting … [Read more...]

Top 5 Ways to Improve Conversion Rate and Call to Action

call to action

Have you found that when people land on your website they are not engaging in the way you want them to.  For instance your website is not generating leads or sales the way you believe it should.  The problem may in your "Call to Action" on the site.  An effective "Call to Action" is essential as your visitors need to be walked through your website to the features you want.  Improvements to "call to action" increases your conversion rate which leads to more sales or leads instantly. Top 5 Ways to Improve "Call to Action" 1. Big Button Make sure your "call to action" button is big and is above the fold.  Above the fold means what a visitor sees on their … [Read more...]

Is Blogging Important For Getting Into The Search Engines?

seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the … [Read more...]

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the … [Read more...]

Mobile Web the Future of Internet Trends

smartphones blackberry ipone

Never mind slow progress: Mary Meeker, head of the world tech research group at Morgan Stanley believes that the mobile Internet will be bigger desktop Internet within the next five years, according to her new report titled "State of the Internet."  Meeker says that 5 paramount trends will boost this amazing opportunity: 3G mobile networks, social media, Web videos, voice over IP (VOIP) and advances in smart phones.  Mobile's earth shattering pace is "unprecedented I think, in world history," said Meeker. She also offers looking to Japan for indicators in investment possibilities where 66% of mobile Internet revenue is from data access, 21% is from e-commerce, … [Read more...]