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Personalized SEO Plan

July 20, 2010 By Authority SEO View Comments
seo plan

Authority SEO uses proven techniques to achieve high search engine traffic and rankings. Through its work companies have been able to rank for the most important keywords, as well as, thousands of lower traffic higher conversion rate keywords. Achieve site specific major keywords ranking in the top 10 of Google and Yahoo search Build massive ranking lists for products and services keywords in top 10 of Google and Yahoo search Increase sales without the high costs of Pay Per Click (PPC) advertising and traditional marketing Your site becomes an online expert in your field Most people know what the major keywords for their industry are. The problem is that … [Read more...]

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Twitter Launches Twitter Places to Give Real Time Search to Local Search

June 18, 2010 By Bryan Hoss View Comments
twitter places

Twitter now launches Twitter Places which offers real time search to local search.  Many websites have attempted to make a seamless marriage of local search and real time search, though Twitter probably has the best chance at doing.  You can now find Twitter Places used with 65 countries for both twitter.com and mobile.twitter.com. How Twitter Places Work Twitter Places adds a location tag to your Tweets.  This allows people to search for tweets in their city, area, or event like the World Cup.  Your location is displayed right below your "what's happening" box on your Twitter homepage.  By clicking your location you can change where you are Tweeting from. To … [Read more...]

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Why Keyword Research is Vital SEO for Any Website

June 16, 2010 By Bryan Hoss View Comments
keyword research

Most business owners understand what one or two major keywords are important to their business. To take those keywords even further is keyword research. Finding objectively how people are search for any business is a vital aspect for any Internet marketing strategy. As an Internet Marketing Firm, keyword research is one of the very first things our team does for any new project. The last time you searched in Google or Bing what keywords did you type in? Did you find what you where looking for? Did you type in multiple different search word phrases to find the right website? Keywords are what drives traffic to websites. It is any websites ability to rank for … [Read more...]

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Measure your PPC and SEO / SEM campaigns for success.

June 2, 2010 By Al Alexander View Comments
measuring_tape_lg

It interesting that many of our clients don't understand that we have a  business and PR background. SEO goes hand in hand with business and PR.  As our tag line reads, "Your Revenue Generating Parnter."  We look at our clients websites in terms of business performance, rather than just making web stats look good by using lots of plus signs and positive arrows.  Far to often people still think of SEO and SEM as a technical service or IT.  Actually it is a marketing activity and integral part of  a websites business strategy.  Although this is becoming less common, such short sighted businesses still exist, but their way of thinking will eventually make them … [Read more...]

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Is Blogging Important For Getting Into The Search Engines?

May 24, 2010 By Al Alexander View Comments
seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the better and … [Read more...]

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Top 5 SEO Mistakes Website Owners Make

May 23, 2010 By Bryan Hoss View Comments
seo mistakes

Now, just about every person and business has a website in some facet or another.  The next question that always comes up is why don't I rank for the keywords I want to.  As an Internet marketing firm this is the question that most business owners are confused by.  The following is the Top 5 SEO  mistakes website owners make to get their websites to rank in the top of Google search results for the keywords they want. Top 5 SEO Mistakes 1. Too Many Keywords It is important that each page have a keyword that you are targeting.  Many websites either only look at what the keywords are for the home page and forget all about every other page, or they stuff each … [Read more...]

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Top Search Engine Rankings for April 2010

May 18, 2010 By Bryan Hoss View Comments
top search engines

comScore released search engine analysis for April 2010 which looks at how people search in sites like Google, Yahoo, and Bing.  The highlights are in the United States there were 15.5 billion core searches, with Google leading the lay controlling 64.4% of all searches performed. Google doubles search traffic for Yahoo and Bing combined Top Search Engines Rankings April 2010 Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%.  The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%.  Recent inclusions of other media channels in both Yahoo and Bing have led … [Read more...]

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Search Engine Optimization (SEO) Search Engine Marketing (SEM)

May 13, 2010 By Al Alexander View Comments
seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the changes … [Read more...]

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SEO Value of New Google Search Engine Results Page (SERP)

May 9, 2010 By Bryan Hoss View Comments
new google serp

If you have been searching on Google over the last week you will see new search engine results page (SERP).  Authority SEO takes a look at the search engine optimization (SEO) value to the new options people have to search online. Now, with the new SERP for Google social media has a true ecommerce value. The new Google search options have been available since January of this year though they have not been in easy to access options the way they are now.  If you don't know what is new.  Type into Google any keyword that you would want to rank for and then click the "more" button in the left hand navigation. … [Read more...]

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SEO Before or After Design of Your Website

August 22, 2009 By Authority SEO View Comments

The most common thing that happens for many small businesses is that they create a website than start their Google Adwords program.  Only to find out the Adwords is costing them money with negative return on investment.  So the next step is turning to a search engine optimization (SEO) consultant. Many web designers claim they know SEO Many web designers claim they know SEO This can be very confusing for a small business owner when their web designer claimed they knew SEO.  Which perpetuates the #1 myth with SEO that search engine optimization is a one time deal of add a couple things to your website and you are done.  The reality is SEO is a daily, yes I said … [Read more...]

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Yahoo and Microsoft Bing Announce Major Partnership

August 22, 2009 By Authority SEO View Comments

For the first time in quite some time news on the search engine optimization landscape is important and it doesn’t have anything to do with Google.  There is a new deal between Yahoo and Microsoft which runs Bing that will have significant effects on search engine optimization. Top Points on the New Deal the agreement is for 10 yrs for next 10 years Microsoft has exclusive license to Yahoo’s search engine technology current affiliate partners of Yahoo will still be syndicated by Yahoo Yahoo search will not be powered by Bing’s search algorithm for both organic search results and paid search Yahoo and Microsoft will still employ their own sales team … [Read more...]

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What type of comments get accepted

August 22, 2009 By Authority SEO View Comments

Another website had a survey they were doing as the type of comments people would accept on their blogs.  The major question they were looking for is do people accept comments when people put anchor text in the middle of the posted comment. Anchor text is the highlighted word or phrase that is then linked to another website or web page.  Anchor text is important from an SEO standpoint as anchor text tells search engines like Google that the highlight term is important on the website or web page the link is pointed to. Authority SEO will automatically delete comments with anchor text in them The overwhelming response was that bloggers delete comments that have anchor … [Read more...]

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Questions You Need to Ask a Website SEO Consultant Before You Begin

July 21, 2009 By Authority SEO View Comments

As any business owners comes to realize at some point of time is that they need search engine optimization (SEO) support if they are going to grow their website and online revenue stream.  The challenge can ge daunting for the unfamiliar with the web as to how to find the right SEO consultant for your business.  The following are questions to ask any SEO website consultant before starting a contract with them.  For added validity to this list as Authority SEO is an SEO consulting company these questions were created by Google themselves (see Google's complete list). Authority SEO is excited to answer the questions that Google states are vital for high quality SEO … [Read more...]

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#1 SEO Mistake Most Businesses or Websites Make

July 13, 2009 By Authority SEO View Comments

If you own a business than I hope you either have a website or are in the process of building one.  Which ever state you are in you come to the realization that no matter how pretty or how much time you tool to build it you are getting no web traffic.  So, as any good business owner you start an Internet marketing campaign.  In my experience there has been one over riding factor why most Internet marketing or search engine optimization (SEO) campaigns fail.  The answer is consistency. Consistency is the reason most SEO plans fail First, lets be honest how many people reading this post have at one time believed that SEO is just something you do once and then it is … [Read more...]

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SEO and Conent Writing – Rely on Quality

July 6, 2009 By Authority SEO View Comments

If you have started marketing your website, you have probably read about how important content it.  I am not going into detail for this post, though lets say content is still vital to your site's success.  The goal of this post is to look at giving your content writing a strategy.  Instead of shooting from the hip create a plan that you can follow which allows you to track that you are making progress. After your first couple of article most business owners are like "what now do I write?"  The issue of constantly adding new content to your website can seem overwhelming.  It doesn't have to be. For good SEO content rely on quality before quantity When I say "rely … [Read more...]

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