A few years ago it was very difficult for local and small businesses to compete online.  This is not the case anymore as the especially Google has a series of advantages for small business especially when a customer searches in their area.  Also, now Google has become the new Yellow Pages where almost everyone uses it to find the items, services, and products they are looking for.

Authority SEO has over 250 dedicated people creating links for our clients every month.

Top 5 Reasons Every Small Business Can Benefit from Hiring an SEO Consulant

Effective Strategy Implementation

Yes, you as a business owner can read every blog post you can find and every book on the shelf about Internet marketing to equip yourself with the knowledge to market your website online.  The reality is that most business owners who pay attention have some idea of the things that would like to see with their website.  The real benefit to an SEO consultant is implementation the right strategy and making it work.

You may have heard the term link building before.  It is what gives your website power to rank high in search engine rankings.  An effective SEO consultant already has proven methods that have been shown to work for websites to rank for major keywords which take out the guess work.

Complete Link Building Campaigns

As mentioned above link building is vital to the success of your website and the ability to rank for thousands of competitive terms online.  What you may not know is that there is more than one way to generate targeted links to your site.  Authority SEO uses a mix of over a dozen different proven methods for natural link building that supports your website in becoming a revenue generating portal.
The other key is not just the different mix of link building though the ability to do it a thousand times.  You cannot fake Google with some automated link generation.  Any product that promotes instant link building or rankings by submitting them to search engines is being less than truthful about the results.  Natural link building that works take real people creating high quality links.  Authority SEO has over 250 dedicated people creating links for our clients every month.

Your Campaign Stays Up to Date

If you haven’t noticed things change rapidly online.  A good SEO consultant can keep your Internet marketing campaign utilizing the best and latest tactics for a successful website.  As I am writing this online reviews are playing a huge role in the ability for a website to rank and that has all come about in the last 60 days.  This is one example of how with Authority SEO you can stay ahead of the curve as it relates to what is important for search engine optimization.

Increase Your Conversion Percentage

What does ranking for the best keyword in your industry do if you don’t convert it to a sale or lead.  How your website converts your traffic is just as important as getting the traffic itself.  This is one of the reasons you won’t hear people from Authority SEO selling keyword rankings.  We work with your entire online campaign from web visitor to completion of sale to maximize your return on investment (ROI).

Everyone Needs Support

Most people want to be able to do things themselves though you are in business to sell or promote your products or services; not to be SEO consultants.  The best companies know how to find the best people to meet all the needs of their growing business.  Authority SEO works as an Internet Revenue Generating Partner.  We work with you and your current team to find the best strategies to turn your website into a profit center.

 In my many years of working with other Internet marketing firms in Phoenix, Mesa, Scottsdale and other cities,  is that one of the things that sets AuthoritySEO.com apart from other web marketing firms is its ability to understand the clients business. After listening to 1000′s clients and prospective clients, an issue that causes many internet marketing plans to fall short of the expected goals from the clients point of view is the lack of understanding of the clients business.

One important factor that we want every client, or potential client to understands is that by using AuthoritySEO.com as their internet marketing firm it is not as expense. I will repeat that again. AuthoritySEO.com services is not an expense! 

 Many SEO SEM buinesses in the Phoenix area tend to put their clients in the same cookie cutter marketing plan. Although this is going to yield some results it most likely will not yield the optimum results when it comes to exposure on the internet and generating relevant traffic for our customers website. You can not market a website that sell organic cleaning products the same as a website that sell ephedra diet pills.

You ask why not?

There are many reasons why this can not and should not be done and I will discuss a few of them here.

Businesses have different demographics, so the customer that is looking to buy ephedra pills is not going to be visiting the web in the same areas as the person who is looking to invest in coins. Oh certainly a person who collects coins can use diet pills but they will be searching for these items in completely different places. So if you building a linking campaign for the coin seller it would not be beneficial to build those links on dieting websites, weight loss forums, health directories, fitness blogs…. The person looking to lose weight would not be surfing rare coin websites for weightloss information.

 One of the biggest advantages of having AuthoritySEO.com do the marketing for your website is the amount of research that is involved before anything is done to your site. Our SEO SEM professionals do hours upon hours of research on your industry, your potential customers, and all the terms of your particular genre of business.

How do we do this?

 We do this through several methods. One is talking with you in our intial interview and follow up interviews to get your prospective and details on your customer. We then do extensive keyword research to fully understand what words and phrases your potential customer is using when searching to procure a business service in your particular area. We gather this information in several ways using very sophisicated software that does latent semantic indexing of many of your competitors websites that rank higher than your website. We use keyword research software that gives us the keywords and phrases that are being searched, how many times they are searched and how much competition there is competing for those keywords. We then take all of this information and formulate a marketing plan for you and your budget.

 If you are working on a limited budget we may find it best not go after the biggest words in your industry. To do so may cost more than you are wiling to pay and would not produce the reults you had antisipated. Instead we analysis the date and find keywords and keywords pharses that will deliver more traffic and more potential customers for less money. Many of our clients do want to rank to the largest terms and although the cost may be higher the results are worth the investment. One important factor that we want every client, or potential client to understands is that by using AuthoritySEO.com as their internet marketing firm it is not as expense. I will repeat that again. AuthoritySEO.com services is not an expense!  What we do for all of our clients is increase their revenue. That is correct, we increase your revenue. Every client we take on we increase their revenue more than what our services cost. Also our service is not designed to reach a level and then flatten out, no it is actually quite the oposite. We build on existing growth and success and move forward from there. So if you are looking to hire an internet markeeting firm that takes your bottom line as seriously as you do then give one of our SEO professionals a call at (866) 610-1655 to see how we can become your revenue generating partner. Authority SEO.com works with websites all over the country from Los Angeles to New York as the work is done through the internet, phone, internet and teleconferencing we can help your business grow no matter were you are located.

You see SEO search engine optimization, SEM search engine marketing, SMM social media marketing are labor intensive and they require a skill set that is not easily acquired. For example, I could give you a book that explains how to ride a bike. You could read the book but unless you already knew how to ride a bike you would be hard pressed to jump on a bike for the first time and start riding, in fact you could get hurt. The same goes for SEO, SEM, SMM you could read a book but unless you have practised it and have the skill set for it you could get hurt.

Social media marketing is an art. Without proper execution and without a high standard of mastery to execute proper procedures, the entire point of hiring an SEO agency would be worthless, not to mention it will be a complete waste of money.

Unethical SEO, SEM, SMM firms

It is unfortunate that there are unethical SEO agencies scattered all over the internet waiting for the unaware businesses. If ever you fall into the hands of these providers, you would surely lose a lot of money and your website can even get banned by most search engines. If this happens you could ruin your company”s reputation or worse lose your business.

There are a lot of big companies that fall into the tricks of these unethical SEO agencies, they were merely looking for ways to get bigger discounts  on SEO  SEM SMM, and they ended up with tragic result. It is best that you look in to each of these seo / sem providers before paying for their services. Check to see how long they have been in business. Speak with current and past clients. Check to see if they rank on the internet as well. If they can’t rank their own site how can they get yours ranked?

If you have a limited budget but need SEO services, then you should look for SEO packages offered by high quality SEO providers. You can usually get a better price overall when you use the SEO firm for several services such as; PPC management, social profile set up, local marketing, affiliate management, link building. Most internet marketing firms will construct a package that will be most effective for you.

2 things that are crucial to growing your online presense are content and link building. You should understand that to do this you must establish a lot of one way relevant links, a few back links, and an occasssional reciprocated links. To do that it will take a lot of time and effort from the SEO agency you wish to hire, a quality SEO service can give a really quick turn around but not so quick that you can expect a two weeks time frame, if any SEO agency promises you a couple of weeks turn around, then they are what we are trying to avoid or unethical SEO provider.

A high quality SEO service will use all white hat tactics that can help promote your site without using other available options that could in turn ban your website from top search engines. Some unethical SEO service providers even do some tricks that would make the search engine disqualify your website from appearing to all searches. If this happens your website will be completely irrelevant. It is best to do some research, wait a while longer and invest a bit more than give these unethical SEO an opportunity to ruin your entire online business.

If you are in search for one of the world’s best SEO, SEM, SMM, PPC managements providers with 12 years experience, then you may want to check out Authority SEO.com in Phoenix AZ. They have affordable but effective SEO packages.

Search engine rankings are a list of results that show on a search engines website. These results are not random in the least. They are chosen by Google, Yahoo or Bing or any of the other search engines that people may use. What Authority SEO and other internet marketing firms do is develop websites and optimize them so that these search engines recognize the website and give it a higher ranking than other websites that do not meet all of the criteria that the search engine is looking.

Search engines try to deliver the best possible results for a searcher, and they are getting better at this all of the time. Authority SEO only does what is called “White Hat” optimization work on websites. Doing things that are of course called “Black Hat” optimization can get a website placed lower in the search engine ranking or get your website removed altogether from the index. This is very bad for a e commerce business that depends on traffic from natural organic listings. This is why it is very important to chose a internet marketing firm that is recognized for it expertize in ,website marketing.

Bryan Hoss from Authority SEO said in a interview, “We are honored and humbled to get this recognition. We are glad that are hard work is being acknowleged by our customer and piers. We always work hard for our customers whether there are awards to won or not”.

Arizonians should appreciate the hard work of these firms because in reality they are helping every Arizonian. How is that you ask, this is how. When a AZ business ranks higher in search engines results they get more business, collect and pay more taxes to the state and thereby providing more income for the state of AZ.

Mr Hoss told us they would love to win more awards but their man focus is generating more revenue for their clients.

Fastest Way to Increase Traffic is Learning What Keywords Your Site Ranks for on the Second Page of Google Search Results

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First to understand how to increase your traffic we have to take a look at Google.  If you type in any keyword into Google you see on the first page the top ten results for that given keyword.  You also see the total results and can search multiple pages of different search results.  Less than 1% of all search traffic goes to the second page so search engine ranking #11 gets about the same number of traffic as #101.

For some major keyword to your business you have probably manually searched through the Google search results pages looking for your website.  What you are missing are all sorts of other keywords you didn’t even know about that are sitting on the second page of Google that receive daily traffic.

Most website owners focus on the keywords that they personally would search for their business which excludes many of the other ways people are searching for your business right now.  For existing sites they typically have lots of keywords on the second page of Google that they didn’t even know about and the keywords are exactly the target audience they are looking for.

Authority SEO, a Phoenix Internet Marketing company, have developed tools to identify all keywords that websites rank for all on the second page of Google search results.  These keywords are the low hanging fruit that need just a little SEO effort to move to the first page and receive daily traffic to your website.  Get a free report for your website by clicking the Free Keyword Report banner to the right.

The keywords your website ranks for on the second page of Google or rankings #11-#20 are visitors so close to finding your website though who won’t unless you do something about it and learn the keywords your site ranks for.

The issue is what pages do I optimize for any given keyword.  Your primary pages may be easy as they directly relate to your products or services.  For more secondary pages the challenge can be greater to determine.  One key aspect of Internet marketing that is essential to understand is to remind you that to rank for thousands of keywords we do have to get multiple pages ranked in Google and other search engines.

Example of Why You Link Keywords

For example with Authority SEO, we want our home page to rank for Internet Marketing.  Which means not only do we optimize our home page for that keywords we also send links inside and outside our site with that keyword hyperlinked to our home page.  If you look at the first sentence of this paragraph we hyperlinked the keyword Internet Marketing to our home page.  What is essential for effective search engine optimization is that every time we link the keyword Internet Marketing we also send it to the home page.  What we are telling Google and other search engines like Yahoo and Bing is that for the term Internet Marketing are home page is the most important.

This same method is also important for other keywords that hyperlinks for each keyword are sent to the right page on your website.  How do we determine the right page?  The best answer is often let Google tell us which page it thinks is already the most important for any keyword on your site.  The method of letting Google show you allows for multiple people working on the same site to always send links to the right page and makes it faster and easier to move up in search result pages.

Why Hyperlinking the Right Keyword to the Right Page is Important

Lets say for example for Authority SEO we have the keyword Twitter we want to rank for.  If every one adding content to AuthoritySEO.com links the keyword Twitter to different pages on the site then we are telling Google that non of these pages is that important for the keyword Twitter.  If every link with the keyword Twitter always goes to one particular page then we are telling Google for the keyword Twitter that one page is very important.  This is one aspect that supports different pages ranking for keywords in search results.  Authority SEO doesn’t rank for the keyword Twitter though this method has helped us rank for different keyword varieties of “facts about twitter.”  This one page on our site generates about 200 visitors every month for people looking for information about Twitter.  That doesn’t seem that much until you do the same method for thousands of keywords and thousands of different pages.  The collaborative effort generates a tremendous amount of new visitors.

What you then need to learn is how to determine what page on your site Google has already indexed as the top page for any given keyword.

Steps to Determine Best Ranking Website Page for Google Keyword

1. Open a browser and go to Google.com
2. Type into search bar site:yourwebsite.com keyword (see photo right)
3. Google results shows your web pages in order of importance for keyword you chose
4. Link keyword to top search results for your page to support increasing Google search results for any keyword on your site

In the photo, we used the keyword Twitter for the example.  As mentioned earlier the page Facts About Twitter is the top result.  Every link on our website with keyword Twitter then links to that page to support our SEO efforts for that keyword.

If you have done very little optimization on a given page for a certain keyword you may find that the page you want is not the top ranked page.  If you start linking that keyword to the page you want you will see it move up to the top of the rankings within Google search results.

As it stands right now Google shows Twitter updates in its regular search engine results page and is the main feature of its real time search boxes.  Also, Bing incorporates Facebook “like” qualities to its search rankings.  The level of involvement of social media in search results will only increase.

Have you ever read something on social media and you know that it was just generic filler information.  Social media is about interacting with your audience or future customers.  The best way to use social media is to engage and interact with your audience.  If you want your information to “go viral” than it has to be genuine of interest to people.

Genuine interest is important as it relates to social media.  Just think of the last thing that you really like in Facebook or Youtube.  What was it that captured your attention and made you send it to your friends and family?

There is no one size fits answer for a company to use social media.  What is universal is having real people handle you presence.  People see auto filler information though real people updating content have the ability to engage and deliver results with social media.

If you are selling a product that others are retailing especially if there are 1000′s of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions.

The amount consumer demand will dictate the amount of succes you have. The SEO work doesn’t really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands.

Not everyone’s website is based upon selling others products. Many websites are branding opportunities to help create demand for your product. This is in turn will drive sales on vendors websites there by increasing your brands sales. This is where Authority SEO comes in. We work to get your website ranked for keyword phrases related to your industry.

We Help Build Your Brand

Authority SEO we help you to gain exposure on broader related generic keywords. There are several ways to build brand, from socail media to press releases about your products and their features. Authority SEO covers all aspects of growing your presense on the web. With writing more frequently on our blog, setting up your Facebook page, to keeping your Twitter account buzzing. These are all things that take time away from you focusing on your business. The good thing about building brand exposure is that branded keywords tend to be the keywords with the highest conversion rates. When you build your brand you create a surge in traffic and a surge in conversion rates either for you or your vendors.

Using the internet is the most cost effective way to build your brand and Authority SEO is here to make sure its down correctly.

As website owner that depends on e-commerce, I struggled with the question on whether to use my advertising dollars on pay per click advertising or to spend it all on search engine optimization. I wish the decision was that easy. PPC has its value if done correctly and managed correctly and diligently. On the other hand SEO has has long term benefits, has a lower cost after the initial work and doesn’t cost more when you get more traffic.

Well the answer is both. Certainly when you are first starting your website PPC is a must. Your organic traffic and free traffic is going to be low because the effects of good SEO take a while to show it’s benefits. Also PPC is a good way to test your conversion ratios. PPC can help check you place in the internet market. If you pay for 10,000 clicks and you get no conversions, then most likely something is wrong. There are many factors as to why a site doesn’t convert visitors in to customers. I won’t go in to everything here in this post, that is a whole other post in itself. A few things can be a slow loading site, prices to high or maybe to low., customer confidence, site doesn’t navigate well, shopping cart is not functioning correctly, broken links on the site. As I mentioned there are a multitude of reasons for why someone won’t buy from your site and PPC is a good way to find out it there is a problem to begin with.

Once you have set up a PPC campaign and found out that your site converts visitors in to customers you can feel secure that the money you spend on SEO is well spent. IF PPC customers convert so will organic visitors. So the answer to the question on whether to spend you online advertising dollars on PPC or SEO is spend it on both but spend it wisely and monitor the results. Authority SEO does just that. We set up and manage PPC accounts while working on your natural organic rankings.

• Achieve site specific major keywords ranking in the top 10 of Google and Yahoo search
• Build massive ranking lists for products and services keywords in top 10 of Google and Yahoo search
• Increase sales without the high costs of Pay Per Click (PPC) advertising and traditional marketing
• Your site becomes an online expert in your field

Most people know what the major keywords for their industry are. The problem is that those keywords are typically highly competitive and are generally broad. While working on the major keywords, Authority SEO goes after keywords even more specific for your products and services. Though they get less traffic than major keywords, they typically convert at higher rates and have the ability to rank before major keywords. The goal is to find hundreds and even thousands of these types of keywords which drastically increases sales.

Want to get more details or enroll into your own personal optimization plan: fill out the form on the contact us page, and a SEO consultant will contact you with in 1 business day. See real results by Authority SEO.

Contact Authority SEO about a free consultation