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Archive for the ‘Web Development’ Category
Bing has Webmaster Tools like Google
Saturday, August 22, 2009
One key tool for any SEO or website is utilizing Google’s webmaster tools. Google shows you problems with a variety of possible issues with pages. Also, shows top keywords in their index and more. Now, Bing has its own set of webmaster tools. As Bing has gained more market share which is still no where near Google, it is still viable to optimize your website to better serve Bing as long as it works with your Google search engine optimization.
Bing is working hard to catch up all the features that Google’s webmaster tools offers so I would check back frequently to check for updates. Mostly likely Google and Bing will index your site differently so take advantage of this valuable resource. (http://www.bing.com/webmaster)
Top 10 Web Design Tips for Small Business
Thursday, July 23, 2009
You can look at these two ways. First, if you are just starting a website for your small business than these tips can save you a lot of time, headaches, and money from having to redo things later. Secondly, if you are finding that your website isn’t achieving the results you want from either conversions or traffic than use these tips to see if your website has areas to improve.
Websites don’t have to be expensive to be effective. They just have to be set up correctly from the beginning.
Top 10 Web Design Tips for Small Business
- Domain name: chose an obvious domain name that is either you company’s name or keywords that represent what you are selling.
- Hosting: don’t take your hosting for granted. Poor hosting companies can have your site crash and not have the tech support to get it back up. I personally use GoDaddy.com Hosting Plans
for everything now as I haven’t had any issues and they have good customer service.
- HMTL vs. Flash: flash looks cool though it gets annoying once you have been on the site more than once. Also, flash doesn’t get indexed by searched engines. You want to make your professional website in html.
- 8 Grade Level: You have to make it obvious to what you are selling and who your target audience is. If your visitors have to guess you will lose most of them.
- Warm and fuzzies: That is what I call them. Make it easy to find your credentials and biographies of who you are. You want to build trust with your audience. Certifications, associations, and other outside agencies like the Better Business Bureau support your online trust factor.
- Testimonials: showcase testimonials from clients or customers. You can also let customers comment on their orders through automatic services.
- Photos: don’t clutter your website. You graphics and photos to break up the text though don’t over do it.
- Navigation: search engines index text navigations only. Also, as most computers are wider than taller having your navigation horizontal makes it easier to fit in every person’s monitor.
- Keywords: you want to do research on keywords people are searching for your business. It is important to understand your audience more than you just deciding what keywords they should be searching for.
- Measure: put analytic software on your website so you can measure everything from traffic sources to what they do once on your website.
Now Comment Using OpenId profile
Saturday, July 11, 2009
Authority SEO now lets you comment on posts using your OpenId profile. You can now use your DISQUS, Twitter, Facebook, and OpenId to interact and exchange views with Authority SEO and its readers.
OpenId is your Internet profile that you can use on many websites so you don’ t have the need for many different usernames and passwords. Over 40,000 different websites support the use of OpenId for user profiles.
At the bottom of the post just click the icon to log into your OpenId profile and add your comment.
5 Things that Every Website Most Have
Thursday, July 2, 2009
There are a thousand and one ways to create a website. You could use a content management system, blog software, or static html coding. Each of these has its own CSS style sheet to create a unique look and feel and support your brand.
Clean and professional web design works no matter what business you are in
No matter what business you are in or the reason for creating your website there are common themes that all successful website abide by. As you are creating your website you always need to remember you have 5-10 seconds to make a person stay on your web page.
5 Things that Every Website Most Have
- Professional: when you go into a brick and mortar store to buy something, what do you think when the store is a mess? This works the same of websites. Clean and professional always work to matter what business, product, or service you are offering.
- Navigation: make your navigation easy to find and use. I have seen websites with fancy flash for a navigation which can be confusing, plus lacks good search engine optimization. You want to make it easy for visitors to find the information you want them to and they are looking to find.
- Colors: have you ever looked at a website and it gave you a headache? The color scheme has to easy on the eyes. This also works for the text. Often websites get too artsy with the colors and text and you can’t read anything on the site.
- Call to Action: every page of your website needs a “call to action.” This is what you want people to do next on your website. The best place is in the right hand navigation as people’s eyes move from left to right and diagonal across the page.
- Test: most website owners don’t test their links and their new web pages they add. It is so easy for a photo to not be formatted or a link to not work. It takes just a minute more to test your new page and it is well worth it. This also goes for periodic checks as things can just stop working for some reason. Another way to know if something isn’t working is to see a sudden high bounce rate on a certain page.
How long to capture visitors attention on website landing page
Tuesday, June 23, 2009
One of the critical issues to building a successful website and SEO campaign is telling your story and making the visitor want more in just a few seconds. On average you have 5 seconds to capture the attention of the visitor to make them want to spend more time on your website. Understanding what your visitors are seeing is key to reduce your websites bounce rate.
Click on any website and your eyes go some where. This may sound obvious though have you ever looked at where your eyes go on your website. Does your landing page instantly let the visitor know what your site is about, the quality of your site, and where to go or what to do next. Each of these aspects are key to getting web traffic involved and spending time on your site.
Want to give your web page a free test?
Fivesecondtest.com offers a free service that allows people to test what they see and click within 5 seconds. You upload a photo of your website or the web page you want to test (must be less than 960 wide) then people are able to take your 5 second test to report back what they saw. Each test is given a link that you can send to your Twitter, Facebook, or other media to help spread the word for people to take the test.
Take Authority SEO’s test at http://fivesecondtest.com/test/zZkDWMMB
4 Factors that Affect Your Website’s Bounce Rate
Tuesday, June 23, 2009
If you have started looking at the analytics on your website you have noticed the item “bounce rate.” Understanding what your bounce rate is and the factors that affect it is vital to making the most of your Online traffic. You work to hard to get unique visitors to your website to lose them.
First, what is bounce rate? Bounce rate is the percentage of visitors who leave your site without ever clicking on another page in your website.
Inside Your Website Factors that Affect Bounce Rate
- Design: Think about websites that you have visited that annoyed you and you immediately left. Do you have any of these aspects on your own site? Lots of clutter, sharp colors, flash animations, and especially noise from music or virtual presenters can lead to high bounce rates. You have 5 seconds to connect with your visitor, so you don’t want them instantly annoyed or not knowing what your site offers.
- Content: As more and more websites write content for the search engines as everybody wants to be ranked, many writers have forgot that it is still people who read your content. It doesn’t matter how much traffic you generate if people don’t find your content well written, helpful, and written in a way that enhances your brand.
- Navigation: To stop bounce rate a person has to click another page on your site. How hard is it for a person to determine what to do next on your site? I call them funnels which are the paths that you want to lead people down to support their buying decision or getting involved decision for your website. You should have an attracted and easy to understand option on every page of your website that leads people into the funnel you want.
- Technical: If you see high bounce rate on a page you want to check to make sure everything on the page is working. Are you going to keep reading in a website that has bugs and issues when you land on the pages? One more key factor to technical issues has to if people have to download components to view aspects of your page. Most people are wary of these types of programs as they don’t want spyware on their computer. Your best bet it to find solutions where people with any browser will be able to view your media.
Top 5 Reasons to Own a Blog for Your Business
Wednesday, June 17, 2009
Blogging has been around since the 1990’s and you have probably heard the term the blogosphere. Blogs in their simplest form are websites that offer up to date posts on a particular topic. Each post then allows room for comments and discussions by readers.
Top 5 Reasons to Own a Blog for Your Business
- Simple: it is the easiest way to create new content online. If you can handle typing in a Word document you can handle a blog post.
- Authentic: a blog is written from the author’s point of view. Good blog posts are free direct advertising and offer the reader insights into the author’s knowledge base.
- Free: you can get a blog created for free from sites like Blogger or Wordpress, there are others. Find a professional looking theme and you are off and running. I do find for minimal expense you can set up a blog under a unique domain name with a custom template.
- Credibility: you increase your brand my sharing your expert knowledge on your subject matter. Readers of your blog will build trust with yourself which can lead to business down the road.
- Online Visibility: blogs have their own search engines. Checkout blogs under the drop down of your Google search page. Blogs give you access to visitors who are not looking for answers from standard websites.
Check out Authority SEO clients’ blogs from our portfolio page
Top 5 Keys to Choosing the Right Content Management System
Tuesday, June 16, 2009
In the beginning websites were created and new content was uploaded and changed through a manual process through FTP. Now, with the ever changing landscape of online business websites need more flexibility and scalability. With a proper content management system (CMS) any website owner has the power to create a dynamic and up to date site for their business.
Content management systems are web based admin tools designed to make adding and changing content on your website easy and affordable. With a simple internet connection you can log into your back office to add articles, change pages, and showcase sales or specials you are running. With CMS you don’t have to send your items to your IT guy and wait till he gets around to you.
Top 5 Keys for Choosing the Right Content Mangement System
- Easy to use: make sure you demo how the CMS will work. It should be easy to use and it shouldn’t be any harder than typing in a Word document.
- Website Control: all banners, branding, marketing, navigation, and content pages should be easily accessible and editable by you the online business owner without any need for IT programming.
- SEO tools: for effective internet marketing and SEO you want the CMS to create search engine friendly urls (yourdomain.com/keywords) and the ability to add custom meta tags for every page on the site.
- Business applications: the CMS platform should have the ability to integrate your business applications that seperate you from the competition
- Flexible: as new features and products come available you want a CMS that has the ability for customization and the easy ability to add html code from new programs
Are you tracking your website
Sunday, June 14, 2009
Do you know how many visitors are finding your website? Do you know what your visitors are doing on your site? If you answer starts with the how many hits you have then probably not. Every possible photo, link, video, and so on is a hit so one simple page could have 100 hits. You need to know how many visitors you are getting on a daily basis and what they are doing.
Google Analytics is a free service that delivers more information on your traffic then you will ever use. Google Analytics gives you a code to place in your footer of your website so the code shows on every page.
Once you have your analytics installed on your website you need to make looking at your statistics a weekly occurrence. What you are looking at is very site specific. It is important to set up a set of key performance indicators (KPI) that you are tracking on a consistent basis.
If you are a local company then knowing how many of your visitors are in your area is important. If you are an ecommerce site then creating a funnel to track conversions becomes imperative. If you have an online store knowing how many people are new customers and how many are returning can greatly support your marketing efforts. All of these and more can be derived from your analytics.
Example KPIs
- Total traffic
- Traffic from search engines
- Top 20 keywords
- Conversion percentage
- Number of different keywords that send traffic
- Number of different websites that send traffic
What ever your website using your analytics to determine your strategies will take the guess work out of what you need to do to be successful online.
Fix Wordpress Version 2.8 Websites Goes Blank or White Page
Thursday, June 11, 2009
If you are one of the unlucky bloggers who decided to upgrade your Wordpress blog to 2.8 you might have your entire site go blank or white.
Don’t Freak Out - It is Fixable
That is good advice though it didn’t work for me who is lucky I didn’t break my fist after I upgraded and my entire site went blank. If you are reading this then you know that I got it all back up.
If you need solutions for fixing your Wordpress blog then go to HighTechDad.com’s post where is goes through a bunch of steps on what you need to do.
I want to thank Michael from High Tech Dad as he when above and beyond to help me get my site back.
Two Things Your Company Should Have Online
Tuesday, June 2, 2009
With the present economy the way it is companies are cutting back on their marketing budgets. One the biggest cuts is to internet marketing as most companies haven’t gotten a firm grasp on the power of the web to market and increase sales.
With less money to spend on marketing it is important to understand what is most important for your business. An overall strategy for positioning and branding your company is more extensive than the information in this post, though the goal of this post is 2 things that your company should have online.
- Your company should have one blog. A blog is a great way to interact with your customer on a more direct way. The writing for the blog can be more of your expert opinion on important topics relating to your business. Also, you can incorporate many of the popular social networks into links and features on your blog. One important aspect of blogs is that they are index based on time so updated content is a must. Since blog search engines index based on time if you are updated your blog on a regular basis you will get traffic.
- The second item your company needs is a Facebook profile. Even if you are investing the time to update and utilize all the features of Facebook; people researching your company will find your Facebook page which can give them valuable information on the type of products and services you offer.
Yahoo’s Geocities is Closing its Virtual Door
Sunday, May 31, 2009
If you go to Yahoo Geocities you will find out that you can no longer create a new account. Yahoo has announced that later this year it is shutting down Geocities, a now ancient free hosting platform. Nothing has happened to existing account yet though you have to get your data out of Geocities before it officially closes it virtual door. Yahoo says that more detail on retreiving your data this summer.
Yahoo will not be offering a new free web hosting service and is offering a discount for those that want to transfer their websites into their paid hosting accounts. I would imagine not too many people take Yahoo up on this offer since the whole point of Geocities is to have a free hosted website. Plus, as of right now Blogger.com, Wordpress.com, Typepad.com, and more offer great features for their free hosting service. If you type free web hosting into Google you will find over 40 million hits.
Jimdo is one company hoping to gain Geocities users as they are offering a rescue mission for Geocities users to transfer their data to the Jimdo platform.
At one time Geocities was as innovative as any platform online. Though now other free hosting platforms and social sites have passed them by. What is important to learn about this is saving your data from your other platforms you may be using as you never know when their turn is up. No one thought 5 years ago that Geocities would be falling.
Why My Website Isn’t Working
Thursday, May 28, 2009
So your website isn’t creating the traffic or revenue that you thought when you got into this business. There can be many different reasons a website fails to reach its potential. It could be that major issues like unclear direction for the website, some can be issues you are unaware of like broken links, or it could be that you utilize too much flash that distracts both your visitors and the search engines. The following is a look at common issues that keep your website from achieving success.
If you are reading this article for the latest search engine optimization tips then you are on the wrong article. The goal of this article is to take a look at your thought process and approach to your website that may be leading your astray. Your website is like fitness, the people who struggle with there weight are always reading the latest diet tip on the newsstand while the fit people understand that success is about a lifestyle more than any one technique.
We are going to approach this topic from the angle of starting a new website. This works fine for those who already have a website to take a break and start from the beginning of why you started your website to begin with.
Your website has to have a purpose. Right now if I asked you what the purpose of your website is could you answer quickly in a shot and to the point response? The following are examples of purposes for websites.
1. Informational: the website is designed to offer articles, videos, news, and more to inform people on a certain topic or topics.
2. Ecommerce: the website offers services or products for sale
3. Lead Generation: the website’s goal is to capture future customers for another purpose
Web Development
Thursday, May 28, 2009
Web development for this day and age has become complicated. With the rise of the internet has come hundreds of different ways to make a website. Authority SEO was founded by successful web business owners who have gone through years of different online fads and successes which has created a team capable of developing customized solutions for any business.
“Analysis of LiveLeanToday.com’s sales funnel showed potential customs leaving the site on a questionnaire. Changing the sign up process increased conversions by 200%”
Many web development companies have a certain program or solution that they attempt to fit for everyone. Authority SEO utilizes it vast resources of proven web developers to offers customizable and scalable solutions for any size business. Also, because Authority SEO is also a web business owner we know all of the little things needed to have a fully fucntional website, and the best part is we specilized in search engine optimization so your website will generate traffic. Too many people have spent too much money with companies who knew how to do one thing and they are left with an expense website that gets no traffic.
Authority SEO Web Development
- Innovation
- Planning
- Analysis
- Design
- Implementation
- Promote - Search Engine Ready
Authority SEO works with you to find the right solution from any combination of different content management systems, shopping carts, blogs, social media, and more.
Contact Authority SEO about a free consultation