SEO or PPC for Brand New Website

new wesite

If you are a brand new website than you have big questions on how to spend your Internet marketing budget.  The idea for this post is from one of our own clients is struggling with this issue as we speak.  The obvious answer would be both though that may not be the best strategy and the first answer would be it depends so that narrows it done.  So lets look at the different pros and cons and you can decide for yourself which is the right direction for your new website. The basic concept for which one is start first comes form the fact that your brand new website is not going to rank for the major keywords in your industry right away so you have to find a way to … [Read more...]

Pay Per Click Advertising To Generate Money

ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

The pitfalls of in house google adwords accounts

google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons … [Read more...]

New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

google sales funnel

Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet.  The AdWords Search Funnels reports give marketers with understanding into what ads visitors see  during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which "upper-funnel" keywords are supporting conversions. Until now conversions were attributed to the last click of the end user.  The issue is that marketer doesn't know how much time passed since the first time that online visitor clicked an Adwords … [Read more...]

Click Fraud Reaches New Record

On pay per click advertising 17.1% of all clickthroughs are click fraud according to Click Forensics, which has been monitoring click fraud since 2006.  Click fraud on Google Adsense and Yahoo Publisher is 28.2% of all clicks.  Majoring of the click fraud is achieved using automated bots and looks to be on the rise even more with the struggling economy. Click fraud is the #1 reason why organic search engine marketing is the #1 way to market your website online. … [Read more...]

Reduce Your Online Marketing Charge

Have you found that your current online marketing plan is not giving a return on your investment? There are two key concepts that allow Authority SEO to deliver results than convert to sales than achieves an exceptional long term return on your investment. Key Concept #1 All businesses want to see their website at the top of Google search rankings.  Google offers a simple way to get on the front page called Adwords which is where your business bids for placement with the highest bidder receives the top placement in the paid advertisement section.  What you quickly find and probably the reason you are reading this is that Adwords though gets you traffic the … [Read more...]