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Pay Per Click Advertising To Generate Money

Al Alexander — Tue, 28 Sep 2010 14:42:05 +0000

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click.

Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not getting repeat business from your ads. Customer acquisition is a key component to AdWords for many of our clients. We have a few clients that spend nearly 1,000,000.00 per year in ppc.

So you are asking what to do. Well Authority SEO has your answer. We set up, manage, bid control, optimize, track, and write your AdWords campaign. With our expertise you AdWords campaign can achieve the goals you want at a lower cost to you.

We monitor your account for click fraud and conversions. However we also have vast experience with the other ppc advertisers, such as Bing, Yahoo, and the newest player Face book.

Facebook has started selling ads and right now you can advertise on Facebook at a lower cost per click average. As always Authority SEO recommends a multi-pronged approach towards monetizing your website or driving visitor to your website. Call today to speak with an Authority SEO revenue generating partner.

The pitfalls of in house google adwords accounts

Al Alexander — Wed, 12 May 2010 19:57:17 +0000

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing.

If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons you can lose a good employee to. Now what do you do. You can’t even log into the account and your bids are now at $10 per click because you fired the Adwords manager and now they are a disgruntled employee. Every second is money going out the window, and possibly lost customers and revenue.

There is a simple way to save money, free up a employee to do other tasks, eliminate that position, insure yourself against malicious attacks on your Adwords campaigns and increase your ROI. Authority SEO has a Pay Per Click management program that not only gets you the most out of your PPC budget but safeguards your campaign from being damaged by an unhappy employee. We analyze each and every keyword to eliminate wasted clicks, improve ads, direct ads to proper landing pages, prevent click fraud, and make you more money Contact Authority SEO today to get your PPC spending under control.

New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

Bryan Hoss — Tue, 11 May 2010 13:47:29 +0000

Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet. The AdWords Search Funnels reports give marketers with understanding into what ads visitors see during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which “upper-funnel” keywords are supporting conversions.

Until now conversions were attributed to the last click of the end user. The issue is that marketer doesn’t know how much time passed since the first time that online visitor clicked an Adwords ad or how many other advertisements were seen during the buying process. The Search Funnels report, generated from visitors’ conversion path data, will show how keywords and campaigns support each other to achieve sales and the funnel of ad clicks and impressions.

Click Fraud Reaches New Record

Authority SEO — Fri, 29 May 2009 00:47:42 +0000

On pay per click advertising 17.1% of all clickthroughs are click fraud according to Click Forensics, which has been monitoring click fraud since 2006. Click fraud on Google Adsense and Yahoo Publisher is 28.2% of all clicks. Majoring of the click fraud is achieved using automated bots and looks to be on the rise even more with the struggling economy.

Click fraud is the #1 reason why organic search engine marketing is the #1 way to market your website online.

Reduce Your Online Marketing Charge

Authority SEO — Thu, 28 May 2009 15:36:29 +0000

Have you found that your current online marketing plan is not giving a return on your investment?

There are two key concepts that allow Authority SEO to deliver results than convert to sales than achieves an exceptional long term return on your investment.

Key Concept #1

All businesses want to see their website at the top of Google search rankings. Google offers a simple way to get on the front page called Adwords which is where your business bids for placement with the highest bidder receives the top placement in the paid advertisement section. What you quickly find and probably the reason you are reading this is that Adwords though gets you traffic the cost to get that traffic costs more than the revenue you generate from the traffic. Most businesses are losing money on a monthly basis using Adwords as their online marketing strategy.

Authority SEO creates online marketing strategies to drive targeted traffic to your website through the free or organic search mediums. Organic search is the search result listings that show up in the non sponsored links area. What is important to know is that 80% of the visitors click into the organic search and skip the sponsored links or ads on the side. Just think yourself when is the last time you clicked on an advertisement when searching on Google?

For every dollar you spend in search engine optimization (SEO) you generate ten fold the profit do to the fact that you do not pay for every visitor like pay per click. Also, what people don’t know about search engine optimization is that it is not just about the major keyword that you know; it is about ranking for the major keyword and all of the thousands of keyword phrases people are using to search for your individual services or products. There are tens of thousands of different keyword phrases that people are searching for any type of business’s services or products. Authority SEO finds these different keywords people are using, and then creates proven strategies to achieve search engine rankings.

Key Concept #2

Most businesses have one idea how there marketing dollars can be spent. Use my example of a commercial. Your commercial marketing project has a fixed cost for creating the commercial and then you have the expense of airing the commercial which has costs based on where, when, and how often it is played. So, you set a budget for how much you are willing to spend to air your commercial. Every time your commercial runs you receive a certain number of sales on average. So, you know to “x” number of sales you need to run your commercial “x” amount of times. The problem with traditional marketing methods is that to get the same number of sales next month you have to pay the exact same amount money for airing your commercial to get the same number of sales. If you want more sales you have to pay more to have your commercial air more times.

Search engine optimization doesn’t work that way. Your website is a living thing that is either constantly growing or constantly decaying based on your efforts. Your online marketing campaign with Authority SEO builds every month though you pay the same budgeted amount. Which means that every month your website will receive more traffic, rank for more keywords, achieve more websites sending direct traffic, and more.

After consistent effective SEO efforts your same website marketing dollars are now returning 10 times the results and sales as they did the first month. Instead of paying more to achieve greater results, you pay the same to achieve greater results every month.

Contact Authority SEO about a free consultation