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Posts Tagged ‘bing’
Bing has Webmaster Tools like Google
Saturday, August 22, 2009
One key tool for any SEO or website is utilizing Google’s webmaster tools. Google shows you problems with a variety of possible issues with pages. Also, shows top keywords in their index and more. Now, Bing has its own set of webmaster tools. As Bing has gained more market share which is still no where near Google, it is still viable to optimize your website to better serve Bing as long as it works with your Google search engine optimization.
Bing is working hard to catch up all the features that Google’s webmaster tools offers so I would check back frequently to check for updates. Mostly likely Google and Bing will index your site differently so take advantage of this valuable resource. (http://www.bing.com/webmaster)
Yahoo and Microsoft Bing Announce Major Partnership
Saturday, August 22, 2009
For the first time in quite some time news on the search engine optimization landscape is important and it doesn’t have anything to do with Google. There is a new deal between Yahoo and Microsoft which runs Bing that will have significant effects on search engine optimization.
Top Points on the New Deal
- the agreement is for 10 yrs
- for next 10 years Microsoft has exclusive license to Yahoo’s search engine technology
- current affiliate partners of Yahoo will still be syndicated by Yahoo
- Yahoo search will not be powered by Bing’s search algorithm for both organic search results and paid search
- Yahoo and Microsoft will still employ their own sales team for advertising
- the combined premium search advertisers will be handled by Yahoo while the “do it yourself” advertising will be handled by Microsoft
What all of this really means is that Bing, Microsoft’s search platform, will power Yahoo search. Also, important is that now Microsoft will have access to Yahoo search technologies to enhance the present Bing offering.
How well is Bing.com Search Engine Doing
Saturday, June 13, 2009
By now you have probably seen the keyword overload commerical by Bing which is the latest search engine to challenge Google. Bing.com is created my Microsoft which uses past searches and more detailed information in the search results in hopes that people which switch from Google as the major search engine player to Bing.
So how well is Bing doing? One thing you have to keep in mind is that it is only been available for a couple weeks. Bing now ranks forth in highest visited search engines. This isn’t too bad since people have only had a week to use. The initial reviews are good as people like the search results interface.
Will Bing challenge Google; that chapter has yet to be written. The greater obstacle in over taking Google is not just making a better search engine; it is that Google is now part of American culture and has become its own verb. I bet you have said “just Google it.”