Google doubles search traffic for Yahoo and Bing combined

Top Search Engines Rankings April 2010

Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%.  The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%.  Recent inclusions of other media channels in both Yahoo and Bing have led to the small increase in their respected search traffic.  Google has released new SERP that incorporates social media, forums, blogs, and more into easy to access left navigation.

comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity              Share of Searches (%)
Mar-10       Apr-10    Point Change
Apr-10 vs.
Mar-10
Total Core Search           100.0%       100.0%          N/A
Google Sites                 65.1%        64.4%         -0.7
Yahoo! Sites                 16.9%        17.7%          0.8
Microsoft Sites              11.7%        11.8%          0.1
Ask Network                   3.8%         3.7%         -0.1
———–                   —          —          —-
AOL LLC Network               2.5%         2.4%         -0.1
—————               —          —          —-

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans performed 15.5 billion searches in April, up modestly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).

comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity               Search Queries (MM)
Mar-10       Apr-10       Percent
Change
Apr-10 vs.
Mar-10
Total Core Search          15,427       15,532             1%
Google Sites               10,048       10,006             0%
Yahoo! Sites                2,605        2,752             6%
Microsoft Sites             1,802        1,829             1%
Ask Network                   593          574            -3%
———–                   —          —           —
AOL LLC                       380          371            -2%
——-                       —          —           —

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

April 2010 U.S. Detailed Search Rankings

In the April analysis of the top websites where search activity is conducted, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced considerable growth during the month with an 8% increase to 245 million searches, concluding the top 10 ranking.

comScore Expanded Search Query Report
————————————-
April 2010 vs. March 2010
————————-
Total U.S. – Home/Work/University Locations
——————————————-
Source: comScore qSearch
————————
Search Queries (MM)
——————-
Expanded Search Entity
———————-
Percent
Mar-10       Apr-10       Change
——       ——    Apr-10 vs.

Mar-10
——
Total Internet                   23,866       23,658          -1%
————–                   ——       ——         —
Google Sites                     14,252       13,996          -2%
————                     ——       ——         —
Google                       10,547       10,556           0%
——                       ——       ——         —
YouTube/All Other             3,705        3,440          -7%
—————–             —–        —–         —
Yahoo! Sites                      2,689        2,839           6%
————                      —–        —–         —
Yahoo!                        2,676        2,827           6%
——                        —–        —–         —
All Other                        13           12          -8%
———                       —          —         —
Microsoft Sites                   1,862        1,883           1%
—————                   —–        —–         —
Bing                          1,604        1,575          -2%
—-                          —–        —–         —
Microsoft/All Other             258          308          19%
——————-             —          —         —
Ask Network                         742          719          -3%
———–                         —          —         —
ASK.COM                         332          327          -2%
——-                         —          —         —
MyWebSearch.com/ All
Other                          410          392          -4%
——————–            —          —         —
craigslist, inc.                    664          685           3%
—————-                    —          —         —
eBay                                659          641          -3%
—-                                —          —         —
Facebook.com                        647          624          -4%
————                        —          —         —
AOL LLC                             594          604           2%
——-                             —          —         —
AOL Search Network              319          302          -5%
——————              —          —         —
MapQuest/All Other              275          302          10%
——————              —          —         —
Fox Interactive Media               406          312         -23%
———————               —          —         —
MySpace                         402          309         -23%
——-                         —          —         —
All Other                         4            3         -25%
———                       —          —         —
Amazon Sites                        226          245           8%
————                        —          —         —

Bing is working hard to catch up all the features that Google’s webmaster tools offers so I would check back frequently to check for updates.  Mostly likely Google and Bing will index your site differently so take advantage of this valuable resource. (http://www.bing.com/webmaster)

Top Points on the New Deal

1. the agreement is for 10 yrs
2. for next 10 years Microsoft has exclusive license to Yahoo’s search engine technology
3. current affiliate partners of Yahoo will still be syndicated by Yahoo
4. Yahoo search will not be powered by Bing’s search algorithm for both organic search results and paid search
5. Yahoo and Microsoft will still employ their own sales team for advertising
6. the combined premium search advertisers will be handled by Yahoo while the “do it yourself” advertising will be handled by Microsoft

What all of this really means is that Bing, Microsoft’s search platform, will power Yahoo search.  Also, important is that now Microsoft will have access to Yahoo search technologies to enhance the present Bing offering.

So how well is Bing doing?  One thing you have to keep in mind is that it is only been available for a couple weeks.  Bing now ranks forth in highest visited search engines.  This isn’t too bad since people have only had a week to use.  The initial reviews are good as people like the search results interface.

Will Bing challenge Google; that chapter has yet to be written.  The greater obstacle in over taking Google is not just making a better search engine; it is that Google is now part of American culture and has become its own verb.  I bet you have said “just Google it.”