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Authority SEO - Search Engine Optimization Consultant

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Posts Tagged ‘blog’

5 Small Business Blog Post Ideas

posted by Authority SEO
Thursday, July 9, 2009

You have started in the world of blogosphere for your small business and the reality sets in, Now What.  Blogging is an effective tool for increase brand awareness online though it can be a daunting task as to what to write about.  A successful blog needs to have consistent posts which means multiple times a week, and the top blogs have multiple posts per day.  This can be overwhelming at first until you create a strategy for how you are marketing your blog online.

Remember a blog post unlike an article doesn’t have to long

5 Small Business Blog Post Ideas

  1. Current events: you can use Google news, subscribe to RSS feeds for local news, or read the newspaper.  A good blog post can be your expert opinion on a subject in the news that relates to your business.
  2. Industry trends: many people like to know what is happening.  You can build a successful readership if you are keeping people up to date with current trends in your industry.
  3. Top 10 lists: top 10 lists are easy for readers to get information.  You will find lists are some of the top tweeted posts on Twitter.  This post you are reading is a top 5 list.
  4. FAQ: frequently asked questions about your company or business category make great blog posts.  A blog post can simply answer a question in a paragraph or two.
  5. Interview as expert: interviewing an expert takes more time though the rewards are immense.  You will get more traction for your blog with real expert opinions than any blog stating they are a guru.

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New Custom Blog for Precision Trials

posted by Authority SEO
Wednesday, June 3, 2009

Authority SEO lauches a new custom blog for Preicision Trials.  The new blog is ClinicalResearchAZ.com.  Now, Precision Trials can engage thier future customers with latest information on the health issues that affect their lives.  Find information on birth control, osteoporosis, health issues of the uterus, and more.

The blog offers visitors to interact more with Precision Trials with article ratings, interactive comments, polls, email posts, and more.

Custom blogs offer a unique way to create online visibility that works with information in real time as blog search engines are indexing posts hourly.


With the present economy the way it is companies are cutting back on their marketing budgets.  One the biggest cuts is to internet marketing as most companies haven’t gotten a firm grasp on the power of the web to market and increase sales.

With less money to spend on marketing it is important to understand what is most important for your business.  An overall strategy for positioning and branding your company is more extensive than the information in this post, though the goal of this post is 2 things that your company should have online.

  1. Your company should have one blog.  A blog is a great way to interact with your customer on a more direct way.  The writing for the blog can be more of your expert opinion on important topics relating to your business.  Also, you can incorporate many of the popular social networks into links and features on your blog.  One important aspect of blogs is that they are index based on time so updated content is a must.  Since blog search engines index based on time if you are updated your blog on a regular basis you will get traffic.
  2. The second item your company needs is a Facebook profile.  Even if you are investing the time to update and utilize all the features of Facebook; people researching your company will find your Facebook page which can give them valuable information on the type of products and services you offer.