The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the better and faster you’ll get. However when running my online business, fortunately I was busy enough that I did not have time to blog but wish that I did. If you’re just totally crunched for time,  Authority SEO has a blogging service available. We work in conjunction with you to get relevant and unique information on your blog so that you can get it ranked and submitted to the blog search engines which are completely different than the regular search engines.

Here are some good reasons why you should be blogging. Blogging will help establish you as a expert. We all have something we care about and have a great deal of knowledge about. You share these ideas with Authority SEO and we create blog posts around them. You have specialized knowledge about your niche business that other people don’t know, or maybe just little stories. By creating short articles, we can share this information with the world. This makes you an expert in your own industry, no matter how specialized it might be.  The more unique it is from other content, the more Google will reward that content with high placement on the search engines.

Allow comments on your blog and Authority SEO monitors them for spam. By allowing other people to comment on your blog articles, that makes them 100% unique. Best of all, other people are creating that content for you, and you don’t have to do anything.  Once again it’s free content.    Blogs help build links and anyone who knows anything about getting onto the search engine knows that natural links from other people to your Web site are critical. The more natural links you get, the more it helps you.  You can also enable “track backs” which are also a great way of linking from one blog to another.

The way blogs are set up, as soon as you publish your blog post, it automatically goes out and tells the search engines that you have new content. Blog posts show up on Google in very quickly.  Your blog post will show up at the very top for no apparent reason. We do your key word research first, then write articles to match the key words. You’ll be rewarded with much better placement than trying to “optimize” a page of content on your Web site.

Blogs are one of the most powerful tools you can use to generate targeted traffic to your Web site. If you’re skeptical try it anyway on your own, its free that way. Once you do it will see the benefits and you will then want a professional looking blog with well written posts.

Anchor text is the highlighted word or phrase that is then linked to another website or web page.  Anchor text is important from an SEO standpoint as anchor text tells search engines like Google that the highlight term is important on the website or web page the link is pointed to.

Authority SEO will automatically delete comments with anchor text in them

The overwhelming response was that bloggers delete comments that have anchor text in them.  This is also how I voted as Authority SEO removes all comments without even reading them if people put anchor text in.  If a person puts anchor text in their comment they are attempting to get SEO value from their comment instead of continuing the ongoing discussion about the post or topic in hand.

For those who are attempting to engage in the discussion with comments on people’s blogs I would highly recommend that you don’t ever put anchor text into your comments if you want your comments to be approved.

Remember a blog post unlike an article doesn’t have to long

5 Small Business Blog Post Ideas

1. Current events: you can use Google news, subscribe to RSS feeds for local news, or read the newspaper.  A good blog post can be your expert opinion on a subject in the news that relates to your business.
2. Industry trends: many people like to know what is happening.  You can build a successful readership if you are keeping people up to date with current trends in your industry.
3. Top 10 lists: top 10 lists are easy for readers to get information.  You will find lists are some of the top tweeted posts on Twitter.  This post you are reading is a top 5 list.
4. FAQ: frequently asked questions about your company or business category make great blog posts.  A blog post can simply answer a question in a paragraph or two.
5. Interview as expert: interviewing an expert takes more time though the rewards are immense.  You will get more traction for your blog with real expert opinions than any blog stating they are a guru.

Top 5 Reasons to Own a Blog for Your Business

1. Simple: it is the easiest way to create new content online.  If you can handle typing in a Word document you can handle a blog post.
2. Authentic: a blog is written from the author’s point of view.  Good blog posts are free direct advertising and offer the reader insights into the author’s knowledge base.
3. Free: you can get a blog created for free from sites like Blogger or WordPress, there are others.  Find a professional looking theme and you are off and running.  I do find for minimal expense you can set up a blog under a unique domain name with a custom template.
4. Credibility: you increase your brand my sharing your expert knowledge on your subject matter.  Readers of your blog will build trust with yourself which can lead to business down the road.
5. Online Visibility: blogs have their own search engines.  Checkout blogs under the drop down of your Google search page.  Blogs give you access to visitors who are not looking for answers from standard websites.

Check out Authority SEO clients’ blogs from our portfolio page