SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

Two Things Your Company Should Have Online

With the present economy the way it is companies are cutting back on their marketing budgets.  One the biggest cuts is to internet marketing as most companies haven't gotten a firm grasp on the power of the web to market and increase sales. With less money to spend on marketing it is important to understand what is most important for your business.  An overall strategy for positioning and branding your company is more extensive than the information in this post, though the goal of this post is 2 things that your company should have online. Your company should have one blog.  A blog is a great way to interact with your customer on a more direct way.  The … [Read more...]