New Click Fraud Click Laundering Discovered by Microsoft

click laundering

There is a new form of click fraud that has been discovered my Microsoft.  This week Microsoft has filed two lawsuits against online advertising companies that have partaken in click laundering.  Microsoft discovered the fraud do to unusual high volume of clicks coming from two different websites.  If the fraud companies hadn't been so obvious and greedy, Microsoft stated that they could have defrauded online merchants for hundreds of thousands of dollars over time. click fraud is one of the biggest reasons why search engine optimization (SEO) typically returns a higher return on investment (ROI) then pay per click (PPC) advertising.  With PPC a websites pays … [Read more...]