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Posts Tagged ‘content’
SEO and Conent Writing - Rely on Quality
Monday, July 6, 2009
If you have started marketing your website, you have probably read about how important content it. I am not going into detail for this post, though lets say content is still vital to your site’s success. The goal of this post is to look at giving your content writing a strategy. Instead of shooting from the hip create a plan that you can follow which allows you to track that you are making progress.
After your first couple of article most business owners are like “what now do I write?” The issue of constantly adding new content to your website can seem overwhelming. It doesn’t have to be.
For good SEO content rely on quality before quantity
When I say “rely on quality” what I mean is that there are steps to writing better content. It is better for your overall SEO campaign and conversion once you receive a visitor to focus on quality over just get it up so we have new content. As your website becomes larger and you have more to do staying true to this objective becomes even more important.
Steps to Quality SEO Conent
- Keywords: the first thing is you have to figure out what to write about. I find the best way is to take killing yourself over article topics and use keyword discovery tools to determine what subjects your target audience is searching for. There are numerous free keyword traffic tools and create a new article for each topic or phrase that directly related to your business.
- Titles: your title of your content page has to have the keyword your are focusing on in the title. Clever headlines like magazine articles look great though that isn’t how people search. You want to use the techniques of magazine covers to get people to read it and click into your article while using the keywords that are specific to it.
- On Page: take your article and add bold or strong, H2 or H3 tags, quotes, and alt tags to the important keywords you are focusing on for that article. This tells your reader and the search engines what is important on that page.
- Links: add your new content page to your intra linking strategy. If you new content page doesn’t have other pages on your site linking to it then the search engines won’t see that it has any importance on your site. No importance means no high rankings in search results.
Content the King of Search Ranking Success - Rush Hour Traffic by Authority SEO
Friday, June 19, 2009
rush hour traffic podcast
Rush Hour Traffic Podcast - Content the King of Search Ranking Success
- Why content is king for website ranking success
- Secret to ability for instant ranking for competitive keywords
email Rush Hour Traffic with questions
Top 5 Tips for Successful Article Marketing
Tuesday, June 16, 2009
Article marketing is the process of adding unique articles you have written to article directories. The goal of article directory sites is a place to find high quality content for your blog or website. Your benefit would be that another person liked your article enough to place it on their own website or blog which increases your online visibility.
The two advantages of article marketing are it is free exposure. Most article directory sites are free for you to upload your article. If you right a compelling article people can pick it up and place on their site. The second is adding credibility to your company or website that you are an expert. A highly viewed article supports your ability to build online trust with your consumer.
Top 5 Tips for Successful Article Marketing
- Solid content: your article has to be a well written article full of useful information on the subject. Keep in mind the article has to be good enough for other person to want to place in their website.
- No Selling: most article directories will boot your article if it is just a sales pitch for your company or your products. The selling piece is a well written article on your subject matter.
- Be Specific: broad topics don’t work as they don’t offer and real information. Very specific topics that explain or give unknown information for your average consumer are very effective.
- Unbiased: people can see through an article that sings the praises of your genre. Right from an unbiased point of view and offer both sides if applicable.
- Headlines: people read headlines. They are how most people decide if they are going to give your article even a seconds look. Take time to right keyword specific and attention grabbing headlines for your articles.
Top 5 Keys to Choosing the Right Content Management System
Tuesday, June 16, 2009
In the beginning websites were created and new content was uploaded and changed through a manual process through FTP. Now, with the ever changing landscape of online business websites need more flexibility and scalability. With a proper content management system (CMS) any website owner has the power to create a dynamic and up to date site for their business.
Content management systems are web based admin tools designed to make adding and changing content on your website easy and affordable. With a simple internet connection you can log into your back office to add articles, change pages, and showcase sales or specials you are running. With CMS you don’t have to send your items to your IT guy and wait till he gets around to you.
Top 5 Keys for Choosing the Right Content Mangement System
- Easy to use: make sure you demo how the CMS will work. It should be easy to use and it shouldn’t be any harder than typing in a Word document.
- Website Control: all banners, branding, marketing, navigation, and content pages should be easily accessible and editable by you the online business owner without any need for IT programming.
- SEO tools: for effective internet marketing and SEO you want the CMS to create search engine friendly urls (yourdomain.com/keywords) and the ability to add custom meta tags for every page on the site.
- Business applications: the CMS platform should have the ability to integrate your business applications that seperate you from the competition
- Flexible: as new features and products come available you want a CMS that has the ability for customization and the easy ability to add html code from new programs
Need Content Ideas for Your Website - Q&A
Tuesday, June 9, 2009
If you have started the process of driving traffic to your website then you have probably run into the moment when you realize “what else can I talk about.” As you might have heard content is king online. Which means that to be successful online driving traffic you need to constantly update content. Finding new things to right about can be hard or it doesn’t have to be.
If you have run out of ideas start thinking more about questions and answers. Questions and answer sites have more than double over the last couple of years as people find them a good way they want to get information.
You don’t have to start a new question and answer site just start asking what are important questions to your business and then writing an article that answers the question.
Authority SEO Launches new Content Management System
Wednesday, June 3, 2009
Bridal Online Store had created lots of great content to support their visitors with their complete wedding planning. The issue with the content was that it wasn’t indexed by the search engines and in a format that was easy to add and edit.
Authority SEO created a content management system which you can see at Wedding101.bridalonlinestore.com. Now through an online admin tool any person they give access to can add articles and edit their content. You don’t need date base access to add articles and make changes.
The other key aspect that changed was there were no links from the content back to Bridal Online Store. That means once a person did find this information they had no ability to get back to the store. That is loss of sales from people no longer able to look at dresses from the website.
Content Management
Thursday, May 28, 2009
Content management with Authority SEO can have multiple meanings. If you are looking for web based applications to organize and publish online content than please visit our Web Development section. What Authority SEO specializes in is developing SEO friendly content that is targeted towards your specific products or services.
Online search engines like Google think of themselves as web encyclopedias and rank websites that they determine to have the best and most update information on a particular subject matter. The goal is to make your website an expert in your given field or genre of products and services.
“WorldClassNutrition.com has over 1,600 pages indexed in Google that combine for 23,000 different keywords that send targeted web traffic on a monthly basis”
- SEO friendly content
- Consistent content updates to your website
- Professional writing for visitor experience
- Your website an online expert in your field