After your first couple of article most business owners are like “what now do I write?”  The issue of constantly adding new content to your website can seem overwhelming.  It doesn’t have to be.

For good SEO content rely on quality before quantity

When I say “rely on quality” what I mean is that there are steps to writing better content.  It is better for your overall SEO campaign and conversion once you receive a visitor to focus on quality over just get it up so we have new content.  As your website becomes larger and you have more to do staying true to this objective becomes even more important.

Steps to Quality SEO Conent

1. Keywords: the first thing is you have to figure out what to write about.  I find the best way is to take killing yourself over article topics and use keyword discovery tools to determine what subjects your target audience is searching for.  There are numerous free keyword traffic tools and create a new article for each topic or phrase that directly related to your business.
2. Titles: your title of your content page has to have the keyword your are focusing on in the title.  Clever headlines like magazine articles look great though that isn’t how people search.  You want to use the techniques of magazine covers to get people to read it and click into your article while using the keywords that are specific to it.
3. On Page: take your article and add bold or strong, H2 or H3 tags, quotes, and alt tags to the important keywords you are focusing on for that article.  This tells your reader and the search engines what is important on that page.
4. Links: add your new content page to your intra linking strategy.  If you new content page doesn’t have other pages on your site linking to it then the search engines won’t see that it has any importance on your site.  No importance means no high rankings in search results.

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Rush Hour Traffic Podcast – Content the King of Search Ranking Success

1. Why content is king for website ranking success
2. Secret to ability for instant ranking for competitive keywords

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The two advantages of article marketing are it is free exposure.  Most article directory sites are free for you to upload your article.  If you right a compelling article people can pick it up and place on their site.  The second is adding credibility to your company or website that you are an expert.  A highly viewed article supports your ability to build online trust with your consumer.

Top 5 Tips for Successful Article Marketing

1. Solid content: your article has to be a well written article full of useful information on the subject.  Keep in mind the article has to be good enough for other person to want to place in their website.
2. No Selling: most article directories will boot your article if it is just a sales pitch for your company or your products.  The selling piece is a well written article on your subject matter.
3. Be Specific: broad topics don’t work as they don’t offer and real information.  Very specific topics that explain or give unknown information for your average consumer are very effective.
4. Unbiased: people can see through an article that sings the praises of your genre.  Right from an unbiased point of view and offer both sides if applicable.
5. Headlines: people read headlines.  They are how most people decide if they are going to give your article even a seconds look.  Take time to right keyword specific and attention grabbing headlines for your articles.

Content management systems are web based admin tools designed to make adding and changing content on your website easy and affordable.  With a simple internet connection you can log into your back office to add articles, change pages, and showcase sales or specials you are running.  With CMS you don’t have to send your items to your IT guy and wait till he gets around to you.

Top 5 Keys for Choosing the Right Content Mangement System

1. Easy to use: make sure you demo how the CMS will work.  It should be easy to use and it shouldn’t be any harder than typing in a Word document.
2. Website Control: all banners, branding, marketing, navigation, and content pages should be easily accessible and editable by you the online business owner without any need for IT programming.
3. SEO tools: for effective internet marketing and SEO you want the CMS to create search engine friendly urls (yourdomain.com/keywords) and the ability to add custom meta tags for every page on the site.
4. Business applications: the CMS platform should have the ability to integrate your business applications that seperate you from the competition
5. Flexible: as new features and products come available you want a CMS that has the ability for customization and the easy ability to add html code from new programs

If you have run out of ideas start thinking more about questions and answers.  Questions and answer sites have more than double over the last couple of years as people find them a good way they want to get information.

You don’t have to start a new question and answer site just start asking what are important questions to your business and then writing an article that answers the question.

Did you know that majority of web searches are questions?  Just think about the last time you looked for information in Google.  Did you type a question?

I bet that you can come up with a bunch of questions that would be important to your business and will give you a new fresh look to your content.

Authority SEO created a content management system which you can see at Wedding101.bridalonlinestore.com.  Now through an online admin tool any person they give access to can add articles and edit their content.  You don’t need date base access to add articles and make changes.

The other key aspect that changed was there were no links from the content back to Bridal Online Store.  That means once a person did find this information they had no ability to get back to the store.  That is loss of sales from people no longer able to look at dresses from the website.

Online search engines like Google think of themselves as web encyclopedias and rank websites that they determine to have the best and most update information on a particular subject matter.  The goal is to make your website an expert in your given field or genre of products and services.

“WorldClassNutrition.com has over 1,600 pages indexed in Google that combine for 23,000 different keywords that send targeted web traffic on a monthly basis”

1. SEO friendly content
2. Consistent content updates to your website
3. Professional writing for visitor experience
4. Your website an online expert in your field

Also, important with creating your website as an expert in the eyes of Google is that the information has to be searchable.  Authority SEO utilizes vast keyword matrix to identify the thousand of keywords people are search for your products or services and targets the content to capture the search engines to rank it high in their search results.

The best websites have the ability to have constant updates of content on their websites.  Authority SEO provides a cost effective solution to content updates that drives targeted traffic to your website.

Contact Authority SEO about a free consultation

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