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Converting Visitors To Customers

Al Alexander — Mon, 27 Sep 2010 16:46:57 +0000

In my last post I wrote about deciding on pay per click adverstising or to spend you hard earned money on search engine optimization and search engine marketing. I explained the reason why both are needed and one of the reasons to use PPC especially in the beginning phases of your business. I suggested testing your sites conversion ability by using ppc. If you find that after spending money of PPC that your website does not convert visitors in to customers. I also discussed that there are a multitude of reasons of why a visitor doesn’t spend money on your site. The first reason that may be causing issues is your price. If your price is to high a customer can click and go to the cheaper store. It is not like brick and mortar stores, where a customer physically has to leave your store and travel to another store to check prices. Does your website look and feel secure? Are you reasurring the potential customer about giving you their personal information, that it will be safe. Is your site easy to navigate? Are your items in stock? Are your shipping prices inline with other websites. Do you have to much information on your home page. Information overload will drive a visitor away. Do you have link or links going out of your website? Links leading out of your website are not always bad but they are not a good thing to have unless absolutely avoidable. You worked so hard to get customers to your site it is not good to send them away. There can be many other issues why a visitor does not become a customer but make sure that these potential problems are not happening to your website and you will see your conversions rise.

5 Questions to Determine Your Online Marketing Strategy

Authority SEO — Wed, 24 Jun 2009 18:11:08 +0000

If you want to me successful online you need a road map. I feel the #1 reason few people are successful truly with their SEO consulting campaigns is that their is too much”shoot from the him” and over following the latest fad. For example everyone wants to know if you are on Twitter? Just ask yourself how much time have you spent on Twitter in the last month or week.?

Did you know Twitter now has .001% market share in all online searches. That is significant for an up and coming website which relates to 4.2 million searchers and 39.4 million Result Pages. That still pails in comparison to Google which is 60% of all search volume. Which did you spend more time with in the last week optimizing for Google or Twitter?

This is just one example of how without a road map and a greater understanding to what drives your online business it is easy to not reach your revenue potential.

5 Questions to Determine Your Online Marketing Strategy

Are their a certain set of customers that are more profitable?
Do you have the ability to grow sales for your most profitable customer base?
Why would a customer chose your company over a competitor?
Which set of customers are your least profitable?
Are your least profitable customers worth targeting?

You want to use these questions to fuel a discussion to determine how your company is going to focus its time and resources.

An example of the results of asking these questions from an online supplement company client. We analyzed that the most profitable products that they sell are not the most popular online. That the most popular products are sold more competitively and thus the prices were lower which means profit margins were lower. By focusing more on the more profitable products the initial web traffic decreased and so did total sales volume. For most businesses they would have overreacted to this news and changed strategies. What really happened though the company produced less total revenue, the company had a higher total net profit. Not just a higher percentage net profit; an actual higher total net income then they did the quarter before. One other key stat is that with less orders to make more money the shipping expenses also decreased which increased profit margins.

High Number of Potential Customers to Your Business

Authority SEO — Thu, 28 May 2009 16:12:47 +0000

There are 213 million searches per day with Google and Yahoo accounting for 90% of all web traffic. Though you probably won’t have all 213 million visit your website, you can achieve massive amounts of targeted visitors to find your website on a daily basis.

Authority SEO works to place your website in as many as possible keywords that will drive traffic that represents searchers looking for your specific services or products. What most businesses don’t understand is that 70% of all search engine traffic is unique search phrases.

“What that means to you is that there are thousands of different ways people are searching your business right now that you don’t even know about.”

You probably know 5-10 major keywords that would be important for your business to rank for. Authority SEO takes those keywords and creates an ongoing data base of keywords to target. Our goal is to compile and then implement consistenly your website ranking for more and more of these different keyword phrases. What drives tons of targeted is traffic is ranking for the thousands of different keywords people are searching for your business right now, and not finding you.

Authority SEO has real world results of clients who now received in just the last month of April 15,915, 27,280, and 27,325 different keyword phrases that delivered targeted traffic to their websites. That is what seperates Authority SEO from its competition it is the complete online visibity for thousands of opportunities to generate greater sales.

Contact Authority SEO about a free consultation