Zen Cart Small Business Web Design – Zen Cart Programmer

zen cart programmer website design

Zen Cart offers ecommerce small business owners an online store solution that delivers effectively the aspects that create successful online businesses.  Authority SEO has experienced developing, designing, and implementing Zen Cart online stores using the open source platform to customize each ecommerce solution. Authority SEO Offers Web Design Programmer and store customization SEO solutions Complete online store set up Zen Cart before any customization offers essential aspects like SEO for all product pages, web based admin for processing orders, complete shopping cart, multiple ways to create sales and discounts, multiple options for payment … [Read more...]

Build More Trust and Get Higher Conversions With Authority SEO

Authority SEO builds Trust

Operating a e-Commerce website begins with understanding how the buiness runs and thinking how your potential customer thinks. When people shop online they generally have a specific product or type of product in mind.  There are 2 key thoughts they have:  Trust and Price. So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don't build your own website, unless you are already a web designer, don't try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your … [Read more...]

Converting Visitors To Customers

Paying Customers

In my last post I wrote about deciding on pay per click adverstising or to spend you hard earned money on search engine optimization and search engine marketing. I explained the reason why both are needed and one of the reasons to use PPC especially in the beginning phases of your business. I suggested testing your sites conversion ability by using ppc. If you find that after spending money of PPC that your website does not convert visitors in to customers. I also discussed that there are a multitude of reasons of why a visitor doesn't spend money on your site. The first reason that may be causing issues is your price. If your price is to high a customer can click … [Read more...]

Top 10 Shopping Comparison E-commerce Websites

shopping cmparison sites

Shopping comparison websites or called "shopping portals" are websites that show comparisons of products for people to browse through to find the right merchant to buy from.  Though price is often a factor, customer reviews and other trust factors play a vital role in determining who a person will buy from. When evaluating shopping comparison websites for e-commerce it is important understand not only clicks though how though clicks convert to sales and eventually calculate a return on investment.  What you will find often that different shopping comparison sites offer different value for your products and each one has specific ways to optimize the … [Read more...]

Affiliate Marketing makes good sense and money.

affiliate marketing

E Commerce websites are always looking for solutions to cut their marketing expenses. Advertising is through traditional means is a educated gamble at best.  Does not a 1 million dollar SuperBowl commercial make you enough revenue to justify the expense? Is that full page ad in a national magazine  worth the $100,000 is costs for one month? Well it depends on you product, brand, prices, customer persona's, and many other factors. Obviously a local restaurant would not take out a $100,000 ad, or a small website selling a niche product does not need a 1 million dollar TV ad. This is where affiliate marketing comes in. Affiliate marketing is a pay on performance … [Read more...]

3 Ecommerce Website Store Trends

online store ecommerce

If you want to open an Ecommerce online store it is easier than ever.  There are many different options that allow users with no to little programming experience build an online store to sell their products.  The question comes how do you seperate yourself from your competition.  My first answer would be SEO.  If you can out rank your competition for not just major keywords though the thousands of different ways your customers are searching for your products right now you will be successful. Videos are one Ecommerce trend you could implement without any tech knowledge For the purpose of this post though we are looking at Ecommerce website store trends which are … [Read more...]

Steps You Need to Translate the Language of Ecommerce Website

ecommerce language

You are looking at the stats of your Google Analytics and you see foreign countries that have visited your ecommerce online store.  Won’t it be great if those people could read your products in their own language.  Yes, we could be myopic and think that they should just learn English.  Business is about opportunities and right now very few online stores are taking advantage of all the potential customers who speak different languages.  Especially even in the United States that has a heavily populated Hispanic population. To translate your store you have to do more than Google translator Google has a feature called Google Translator that will translate any web … [Read more...]

3 Ecommerce Website Upgrades that Increase Sales

e commerce sales

Ecommerce websites are always looking on how to increase conversions.  Sometimes a website owner can tinker with their website so much with different items that they decrease conversions.  The following are three items that have been shown to increase conversions which means you increase sales without more traffic to your website. If you haven't spent time on your conversion percentage, now is the time Increasing sales through conversion percentage is always important though it can be even more important with the holiday season approaching.  Ecommerce websites need to have everything in place months before the holiday season to make sure all the bugs are … [Read more...]

5 Ecommerce Tips You Can Implement Today

e commerce tips today implement

Every ecommerce website owner is always looking for ways to increase sales, lower costs, and make their marketing plan more effective.  Often small business owners get lost in the details of what they are already doing for their Internet marketing.  The goal of this article is to give the small business owner 5 tips that they can implement immediately that will support their overall efforts to increase profit from their website. Having your entire team understand how they can play a role in your SEO can pay huge dividends with extra links and content for your business 5 Ecommerce Tips You Can Implement Today Google Alerts: Google Alerts is a free service that … [Read more...]

Lowering Prices is Not the Only Way to Increase Conversions on Your Online Store

lowering prices online store

With every online merchant, you are constantly looking at how to improve your conversion rates.  Conversion rates are the percentage of visitors that follow through and make a purchase.  The average ecommerce website typically has a conversion rate of less than 2%.  If you use Google Adwords instead of organic search then expect an even smaller percentage of your visitors to buy.  You need to keep that number in mind when you estimate the revenue that your website can generate. You can also do the math to realize that if you could move the needle to a consistent 3% what that would do to your revenue stream.  Many online stores are always looking at how they … [Read more...]

Ecommerce Review – Ranking Your Products in Top Ten of Google – 2 Min SEO

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Why My Website Isn’t Working

So your website isn’t creating the traffic or revenue that you thought when you got into this business. There can be many different reasons a website fails to reach its potential. It could be that major issues like unclear direction for the website, some can be issues you are unaware of like broken links, or it could be that you utilize too much flash that distracts both your visitors and the search engines. The following is a look at common issues that keep your website from achieving success. If you are reading this article for the latest search engine optimization tips then you are on the wrong article. The goal of this article is to take a look at your … [Read more...]

Top 10 Ecommerce Tips

top ten e commerce tips

We all want to sell more online.  As you start to plan how to increase sales on your website, listed below are ten tips to increase ecommerce. Top 10 Ecommerce Tips 1. Invest part of your budget into more fun and easy shopping experiences.  Fun doesn't have to cost much money and can separate you from your competition. 2. Use the analytics tools to better segment your visitors to create more direct and localized marketing messages. 3. Add product videos and other media you might have on your products. 4. Remove any annoying banners that flash or force people to listen to them over and over. 5. Add video demonstrations of your products or services in … [Read more...]

Ecommerce Solutions

ecommerce tips solutions

Authority SEO is a complete solution for your ecommerce needs and goals.  Starting an online business can be overwhelming.  The goal of Authority SEO is walk you through the process and the decision making to allow you to create the right online environment which generates sales.  Authority SEO was started by successful ecommerce business owners who have gone through every process of creating an ecommerce website to generating sales by search engine optimization.  We now utilized our proven team to create your ecommerce solution without the hassels of not knowing everything that needs to happen. "LiveLeanToday.com achieved 278,296 new visitors in its first year … [Read more...]