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Using Google To Grow Your Business

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As most people know there are billions of people that use Google and many of the Google products that they offer online and offline nearly everyday. Products such as internet search, maps, Google Earth, GMail, Android phones and many other useful items. Unfortunately many of you don't use these items to grow your own business and increase your web presence in this digital marketing era. Digital marketing, search engine marketing, web marketing, social media marketing or whatever name you choose to call it by is the wave of the current future and if you are not taking advantage of it you are going to get left behind.   Google Search … [Read more...]

Google+, Is It An Alternative To Facebook?

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Google Plus is Google's version of Facebook. Today, 90 million people are using it. Google + is taking off, although it is a far cry from the amount of Facebook users but give it time it only been 6 months and there is already a crowd. Google+ for Business The most important reason that one should have to get your business on Google+ is simple. Google owns Google Plus and Google products tend to rank well. What this means for you is that your search engine visibility stands to either noticeably improve or gradually decline by not including yourself. Another reason you need to be on Google + is the new “Search Plus Your World” algorithm (Search+), which uses … [Read more...]

Fastest Way to Increase Search Engine Traffic for Existing Sites

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If you have a website then how to get more traffic is a common question you are probably talking about.  What many websites don't realize is that they have tons of web visitors so close to finding their website that they don't even know about.  The following way to increase traffic is for existing sites as new sites don't haven't had the time to build up search engine rankings yet. Fastest Way to Increase Traffic is Learning What Keywords Your Site Ranks for on the Second Page of Google Search Results First to understand how to increase your traffic we have to take a look at Google.  If you type in any keyword into Google you see on the first page the top … [Read more...]

Determine Best Ranking Website Page for Google Keyword

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For those website owners who want to drive thousands and tens of thousands of new visitors to their website you have to get more than just your home page ranked in Google search results.  As a Phoenix Internet Marketing company, the biggest challenge to overcome with business owners is that an effective and financially viable website requires ranking for the thousands of different ways people are searching for your business online right now.  This means we have to get multiple pages ranked for different sets of keywords. The issue is what pages do I optimize for any given keyword.  Your primary pages may be easy as they directly relate to your products or … [Read more...]

Why You May Not Be Finding Your Website in Google Search Results

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If you have a website I bet you have typed in a keyword into Google looking for your site.  For those that didn’t find their site at all there are a slew of different reasons this can occur, competition being one of the biggest ones.  For this post we are looking at something that most website owners are not even aware of which is Google’s Primary and Secondary Index. Google places each web page that it indexes into two categories based a variety of factors to allow its search engine results page to load even faster with what it hopes to be relevant content.  The primary index is what it sounds like offering the highest quality web pages as Google sees … [Read more...]

Google’s Caffeine Gives Internet Search Results Pages a Boost

google caffeine internet search results page

Web surfers are experiencing a much different internet search engine results page thanks to Google's new Web indexing program, Caffeine.  There is no question - the impact on Internet businesses will be great going ahead.  Google claims Web search results are now 50% fresher as Caffeine enable index updates on a continuous basis rather than ever few weeks or months.  The result is an environment where more universally accessible content (video, image, audio, and reviews) is available and it is intersection with real time search in a prominent way.  The new index will force Web professionals to set up content development creation and their social media creativity … [Read more...]

Ranking On Google Search Engine For Popular Terms

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Every person who has worked on search engine optimization has been presented with this question, " I want to rank #1 for the most popular keyword in my industry, can you do that?" I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future. At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural … [Read more...]

Top Search Engine Rankings for April 2010

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comScore released search engine analysis for April 2010 which looks at how people search in sites like Google, Yahoo, and Bing.  The highlights are in the United States there were 15.5 billion core searches, with Google leading the lay controlling 64.4% of all searches performed. Google doubles search traffic for Yahoo and Bing combined Top Search Engines Rankings April 2010 Google still dominates all search traffic while Yahoo search traffic was up 0.8% to 17.7% and Microsoft, which is Bing, was up 0.1% to 11.8%.  The other top search engines Ask.com comes in at 3.7% and AOL at 2.4%.  Recent inclusions of other media channels in both Yahoo and Bing have led … [Read more...]

New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

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Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet.  The AdWords Search Funnels reports give marketers with understanding into what ads visitors see  during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which "upper-funnel" keywords are supporting conversions. Until now conversions were attributed to the last click of the end user.  The issue is that marketer doesn't know how much time passed since the first time that online visitor clicked an Adwords … [Read more...]

SEO Value of New Google Search Engine Results Page (SERP)

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If you have been searching on Google over the last week you will see new search engine results page (SERP).  Authority SEO takes a look at the search engine optimization (SEO) value to the new options people have to search online. Now, with the new SERP for Google social media has a true ecommerce value. The new Google search options have been available since January of this year though they have not been in easy to access options the way they are now.  If you don't know what is new.  Type into Google any keyword that you would want to rank for and then click the "more" button in the left hand navigation. … [Read more...]

Bing has Webmaster Tools like Google

One key tool for any SEO or website is utilizing Google’s webmaster tools.  Google shows you problems with a variety of possible issues with pages.  Also, shows top keywords in their index and more.  Now, Bing has its own set of webmaster tools.  As Bing has gained more market share which is still no where near Google, it is still viable to optimize your website to better serve Bing as long as it works with your Google search engine optimization. Bing is working hard to catch up all the features that Google’s webmaster tools offers so I would check back frequently to check for updates.  Mostly likely Google and Bing will index your site differently so … [Read more...]

5 Ecommerce Tips You Can Implement Today

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Every ecommerce website owner is always looking for ways to increase sales, lower costs, and make their marketing plan more effective.  Often small business owners get lost in the details of what they are already doing for their Internet marketing.  The goal of this article is to give the small business owner 5 tips that they can implement immediately that will support their overall efforts to increase profit from their website. Having your entire team understand how they can play a role in your SEO can pay huge dividends with extra links and content for your business 5 Ecommerce Tips You Can Implement Today Google Alerts: Google Alerts is a free service that … [Read more...]

Google Search Basics – Crawl, Index, and Results

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Like all industries SEO and Internet marketing has its own set of terms and jargon that people use.  They main seem obvious to the web veteran, for the average business owner they are not so simple.  I get emails from "know it all" types stating that most of my posts are not written for the online experts.  So, if you are one of the so called online experts reading this post you can stop now, as this another post to support your business owner who wants to get his business online and start web marketing. I hear Google crawls my site; what does that mean? As you start to learn about search engine optimization one of the first terms you hear is Crawling.  Google … [Read more...]

Top 25 Websites on the Web

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Added an update as of May 10th, 2010 - This post was originally done last year in June so almost a full year has gone by.  It can be very interesting to see how the the top websites in the world wide web have changed.  Facebook now holds the #2 position which is important as the rumor is that Facebook might become the first true challenger to Google dominance of search and Internet traffic. Most people didn't even realize that Twitter which has gotten a lot of publicity wasn't in the Top 25 Websites last year though it is this year.  With the new way Google SERP works to show Facebook and Twitter updates these two social media sites have real ecommerce … [Read more...]

Google One Way Links – 2 Min SEO by Authority SEO

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Seo Web Design – Does Google Index Keywords on Your Website – 2 Min SEO

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