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Posts Tagged ‘google’
Bing has Webmaster Tools like Google
Saturday, August 22, 2009
One key tool for any SEO or website is utilizing Google’s webmaster tools. Google shows you problems with a variety of possible issues with pages. Also, shows top keywords in their index and more. Now, Bing has its own set of webmaster tools. As Bing has gained more market share which is still no where near Google, it is still viable to optimize your website to better serve Bing as long as it works with your Google search engine optimization.
Bing is working hard to catch up all the features that Google’s webmaster tools offers so I would check back frequently to check for updates. Mostly likely Google and Bing will index your site differently so take advantage of this valuable resource. (http://www.bing.com/webmaster)
5 Ecommerce Tips You Can Implement Today
Saturday, August 22, 2009
Every ecommerce website owner is always looking for ways to increase sales, lower costs, and make their marketing plan more effective. Often small business owners get lost in the details of what they are already doing for their Internet marketing. The goal of this article is to give the small business owner 5 tips that they can implement immediately that will support their overall efforts to increase profit from their website.
Having your entire team understand how they can play a role in your SEO can pay huge dividends with extra links and content for your business
5 Ecommerce Tips You Can Implement Today
- Google Alerts: Google Alerts is a free service that sends email alerts anytime a keyword of your choosing is indexed by Google including blogs, news, and organic results. You can use this tool in two ways. First, you can track any reference of your company online so you know what people are saying about you. Second, you can track major keywords that your team is working on so you will know anytime Google has indexed that keyword with reference to your website.
- Keyword Research: Many companies don’t spend the time doing keyword research to discover all of the different keyword phrases people are using to search for your respected business. For every major keyword relevant to your business there are at least a thousand different keyword phrases using your major keyword that people are typing into search engines right now.
- Security: As your website grows so does your need for added security. Do you know why Apple computers have so few viruses, because 98% of people use PCs. Hackers go where the action is. When you are effective with your SEO then you will become a target for hackers, so keeping up to date with all security protocols becomes vital. Even Twitter was hacked and broke down for a few hours just a week ago.
- Coordinate: Does your entire team know what pages on your site your SEO team is focusing on and what keywords. Many important factors that will enhance your rankings can come from other parts of your team who can get high quality links from the relationships they are creating. For example, your sales team understanding that links are important can work out adding a link to your website from a new vendor which can have tremendous power, and a link like that an SEO expert has no access to.
- Promotion: Add features to your website that allow for you to easy change out promotions and upcoming events. Many websites have static header graphics and right/ left side borders. By making certain key areas editable for promotions you can promote specific sales instantly throughout your website including holiday specials as the season grows near.
Google Search Basics - Crawl, Index, and Results
Monday, July 27, 2009
Like all industries SEO and Internet marketing has its own set of terms and jargon that people use. They main seem obvious to the web veteran, for the average business owner they are not so simple. I get emails from “know it all” types stating that most of my posts are not written for the online experts. So, if you are one of the so called online experts reading this post you can stop now, as this another post to support your business owner who wants to get his business online and start web marketing.
I hear Google crawls my site; what does that mean?
As you start to learn about search engine optimization one of the first terms you hear is Crawling. Google crawling your website means that a computer program called a bot and for Google a Googlebot scans your website for information. People call these bots or computer programs spiders hence using the term crawling when they scan your website. The bots are what gathers the information Google will use for its search results.
Google in their webmaster tools with you can sign up for free will give you stats on your crawls. Google will show you issues with pages like pages that won’t load or generate errors.
Indexing the compilation of all the data Googlebots collect on websites. Google organizes the information including titles, content, meta tags, and more to determine what information is important on your website and what your website offers. Google states that their spiders have trouble with certain rich media files and dynamic pages which should be avoided when creating your website to make sure all of your information is indexed by Google.
Relevancy is the key term Google uses to determine which websites and pages will show up in Google search results when a web users types in a certain keyword phrase. Google claims to use of 200 factors to determine what is the best web page that will deliver the searchers the results they are looking for. One key determination is links pointing at a web page or domain. Google tracks one way links to support what websites are more important. Google does not give the same value to all links to prevent people cheating their system with worthless links in an attempt to rank higher.
Top 25 Websites on the Web
Tuesday, June 30, 2009
You many be wondering what websites get the most traffic on the web? Your first guess is probably Google and you are right. The Internet is a very vast place so there is still room for your website to get traffic. The top ranking websites are search engines which is no surprise. What is important to understand about that is the #1 websites people use are services to find a local business or ecommerce store like yours.
Photobucket receives more traffic than Twitter. Do you have a Internet marketing plan that involves photos? If not you should.
You can learn great insight into what people find important and how to create your SEO strategy by looking at the sites people visit to most. First as Google is #1, ranking is Google’s organic search is the top priority for your website’s success. You probably already knew that though here are a few other observations you may not have. Youtube is #5 and Photobucket is #23 which means that having a search engine optimization strategy for using videos and photos can allow you to get a leg up on the competition. Twitter may be all in the news right now though Youtube and Photobucket still receive more traffic.
The rankings were gathered by Ranking.com
Top 25 Websites on the Web
- google.com
- yahoo.com
- msn.com
- live.com
- youtube.com
- aol.com
- myspace.com
- facebook.com
- google.co.uk
- microsoft.com
- ebay.com
- ask.com
- wikipedia.org
- go.com
- google.ca
- blogspot.com
- casalemedia.com
- findstuff.com
- starware.com
- att.net
- cnn.com
- mywebsearch.com
- photobucket.com
- netzero.net
- amazon.com
Google One Way Links - 2 Min SEO by Authority SEO
Monday, June 29, 2009
Seo Web Design - Does Google Index Keywords on Your Website - 2 Min SEO
Tuesday, June 23, 2009
Google Launches For Charity Search Engine - All For Good
Monday, June 22, 2009
All For Good
Google has just launched a new search engine to support charitable organizations. The new search engine is at allforgood.org where just like normal Google search you place the keyword of the type of charity you are looking for and the results give you opportunities in your area. The goal of this project is to make finding and supporting charitable organizations easier for the average person.
The new community search engine also indexes serve.gov which is a project of Obama to further encourage participation in people’s communities.
An added feature to further narrow down your search is that you can search based on today, this weekend, this week, and this month. If you wanted to get involved in your community this week you will be able to do so.
All For Good also uses the popular Google Maps feature to make it easy to find your place to get involved.
5 Factors You May Not Know that Affect Your Websites Google Rankings
Friday, June 19, 2009
For every website, the goal is to rank in the top of Google search results for the keywords that are important to their business. As businesses develop strategies for increasing their rankings and overall traffic there can be factors that affect their Google search results that they don’t even think about. These more obscure factors become more important the more competitive the terms you want to rank for are.
5 Factors You May Not Now that Affect Your Google Rankings
- Poor links: you may have heard that links for poor sites don’t have the importance that high quality links do though did you know that if you are sending links to poor sites that Google can perceive your site to be part of thier ilk.
- Hosting issues: websites on not very stable hosting accounts can go down from time to time which means Google can’t spider your website. If this is a common problem Google determines your site to be unstable and can drop it in the rankings.
- Duplicate titles: a good website will always have unique titles for every page on their website. Having duplicate titles even on low ranking pages shows lack of quality for a website.
- Same anchor text: We know that effective anchor text can support your keyword rankings. If you only get links with the same anchor text then Google sees that you are attempting to manipulate search results and can punish you. It is important to change up some of your anchor text links.
- Spamming your page: You need your keyword on the page to rank for it. Spamming your page with a high percentage of the same keyword over and over will drop your rankings instead of improve them.
The Problems with Over Doing Social Media for Your Business
Wednesday, June 17, 2009
Twitter is all the rage. Everyone is tweeting now on who knows what from celebrities to serious news anchors. Do you remember when MySpace was the biggest thing around? The problem with social networks is they come and go so you have to keep up with what is the current one that is generating traffic.
Myspace is now laying off jobs as they are over saturated with employees expecting their rocket growth to continue.
I am not saying not to have a presence on the social networks far from it. What I am saying what will not come and go is a consistent approach to building your own successful website. If you spend too much of your resources on social media and that site goes under all that work will be lost. Even if someone some day over takes Google they still will still need to deliver to people effective websites that deliver the information people are looking for.
How to Make Submitting to Directories Work for Your Website
Tuesday, June 16, 2009
Once you started marketing your website you probably heard right away you need to gets links. The important thing is that you need high quality links. Google and other search engines have become very effective in determining scams to manipulate their search results.
Directories, which are listing of websites, used to be a highly effective way of link building. The problem with every good idea it gets abused online. Because of this many directories hold no wait with search engines like Google.
The best part is and this works in many areas of internet marketing, where there is abuse there is opportunity. Now, most people have given up submitting to directories so you can gain an advantage if you find high quality directories which are now going to have fewer listings.
What to look for when submitting to directories
- Paid directories: most of the good directories you have to pay for (because they are good); keep in mind that a fee will eliminate all free loaders and typically leave just real success businesses
- Crawl stats: look to see the last time Google crawled the directory page that your listing will be in; if it has been a long time than most likely Google doesn’t give that page any value
- Link total: if your directory page has hundreds of websites and no inbound links than that page has no value; if you are going to pay for a directory you want fewer (not to few so it probably isn’t a good directory) and that there are one way links pointing back to your directory page
- Unique content: don’t copy and paste anything off your website; also write each directory listing a little differently. This takes more time though you will get more value from fewer directories done right than hundreds done poorly.
- No auto fillers: stay away from websites or programs that state they will automatically get you listed in directories. Auto filled information is picked up by Google and carries no weight. Also, it is possible that Google could penalize your website for using these techniques as they don’t like websites manipulating their search results.
How well is Bing.com Search Engine Doing
Saturday, June 13, 2009
By now you have probably seen the keyword overload commerical by Bing which is the latest search engine to challenge Google. Bing.com is created my Microsoft which uses past searches and more detailed information in the search results in hopes that people which switch from Google as the major search engine player to Bing.
So how well is Bing doing? One thing you have to keep in mind is that it is only been available for a couple weeks. Bing now ranks forth in highest visited search engines. This isn’t too bad since people have only had a week to use. The initial reviews are good as people like the search results interface.
Will Bing challenge Google; that chapter has yet to be written. The greater obstacle in over taking Google is not just making a better search engine; it is that Google is now part of American culture and has become its own verb. I bet you have said “just Google it.”
Ecommerce Review - Ranking Your Products in Top Ten of Google - 2 Min SEO
Wednesday, June 10, 2009
How Many Links Does My Competitors Have Pointing to their Website - 2 Min SEO
Friday, June 5, 2009
Top Keyword Ranking Google Competition - 2 min SEO
Wednesday, June 3, 2009
Will Google Friend Connect Affect My SEO Rankings
Monday, June 1, 2009
Google has just released Google Friend Connect, which is a service that allows websites to easily add social media apps directly into their sites with no IT experience. Just cut and paste the social application code you want and drop it into your website.
Directly Google Friend Connect won’t drive more traffic to your website. The goal would be to enhance the social aspects of your site which can allow visitors to interact more. You would need a fair amount of traffic already to have these features work so people have other people to interact with.
Google in the future which is only a guess on my part could find a way to involve the data from Google Friend Connect into the search algorithm. Through this service Google would know if your articles are being rated favorably or not, plus would know how many friends and users are interacting. They could use this information possibly in the future as a way of ranking different sites.
For right now go to Google Friend Connect which you can find by typing it into Google’s search bar and see if any of the social apps apply to your site.