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Posts Tagged ‘internet marketing’
3 Biggest Myths About Websites and Internet Marketing
You have heard of vast fortunes being made online and you want to get into the ball game. You may already have a business and want to market your products and services on the web, or you want to start a new web based company because you believe that using the Internet is the route to fast cash.
Yes, I too have read about the people who started Google, Yahoo, Youtube, and more which have turned their great ideas into real fortunes. Did you know that 95% of all people attempting to make money online are not profitable. Even large sites like MySpace are having a serious time of finding a way to generate revenue from their millions of visitors.
Everyone thinks Twitter is an over night sensation. Twitter was started in 2001, and it has taken 8 years for Twitter to explode into the mainstream.
The purpose of this post is not doom and gloom, but to misspell certain myths, lies, and misconceptions of owning a web based business and Internet marketing. When you are armed with the right expectations and mind set before starting off on your online journey, you will greatly increase your chance of success. I believe that most good ideas fail before the website was ever created from unreal expectations. Once the new websites results don’t match up to the instant riches, what was a good idea gets abandoned.
3 Biggest Myths About Websites and Internet Marketing
- Gurus: it seems everyone is a “guru” of some kind online now days. Be careful before spending money with websites that may have really cool names. You want to get past the flash of the name and look at the real credibility. Does the “guru” offer real case studies of his/ her work? Do you know exactly what you are buying before you hand over your credit card? Guru websites use hype to feed your compulsion to act now to get your results.
- Fast Fortune: people see the meteoric rise of websites like Twitter and think that success happens over night with websites. Did you know Twitter has been around since 2001? The “if I build it, they will come” mentality. The reality is that Internet marketing is about a consistent approach on a daily basis to increase online visibility. Google has features in its algorithm called the “Google Sandbox” that keeps new websites from ranking for competitive keywords.
- Sit back and watch the money: lets face it every business needs support if they are going to be successful online. Your role is to be an expert in your genre of products and services not in search engine optimization. The #1 trap businesses fall into is finding the “all in one” programs. The programs claim for just a nominal fee you will get all the traffic and sales you want. All you have to do is pay and sit back and do nothing. These programs make money for themselves because they feed this idea that Internet marketing doesn’t take work. Most websites are abandoned because business owners don’t understand how much work it takes to be successful online.
Top 4 Online Marketing Mistakes
If you go online to read how to market your website you will find thousands of different answers. Many of answers are probably the same or close though it can be hard to determine the difference. With so much information it can be an overload. This overload of internet marketing info can lead to bad online marketing habits or mistakes that can cost you sales.
Top 4 Online Marketing Mistakes
- Patience: most people don’t give their organic SEO strategies time to work. Because they don’t get instant results they give up and prevent from ever see results from their labor. It is common for effective organic efforts today to see rewards 90 days later.
- Spray: spray marketing is just doing a variety of actions without a plan. The best idea is to organize time and budget for each aspect of online marketing you are using. Plus, it is paramount that you are tracking your results so you can correct and determine what is working.
- All about me: too many websites spend most of their marketing efforts singing their own praises. Instead you want to offer what your future customers are looking for. Offer tools, tips, education, or more so that your future customers build trust with you.
- Impulsive: often business owners spend a good amount of money to create their website only to find that they receive more traffic. Without budgeting or investigation they jump with the first thing they see and waist more money and time by not understanding what their marketing plan is and finding an effective consultant that can deliver their results.
Internet Marketing One Third of All Marketing Dollars Spent by 2013
The economic downturn has reduced total dollars spent on marketing across the board, and internet marketing is no exception. What isn’t slowing down is the increase in market share internet marketing is taking away from more traditional marketing media.
PriceWaterhouseCoopers in a new report estimates that internet marketing with be 36% of all marketing dollars spent by 2013. One key factor in the increase on web marketing is the ever increasing availability of wi-fi and broadband cards allowing people to have access to internet almost every where they go.
One clear sign that the change is coming toward internet advertising is from Group M, a media buying agency in UK, who states that online advertising will outspend tv advertising in 2009.





















