SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]