Google Page Rank updates every 3 months or so which typically doesn’t mean much to most websites. Google is always updating page-ranks of web pages and every three months you see an update to the numerical value.

What is Google PageRank?

Page Rank is the algorithm created by Larry Page the founder of Google that associates a value to every web page to demonstrate a level of importance. Google themselves states that Page-Rank is an indicator of a page’s value based on a web pages link structure. PageRank is more than just a total amount of links going from one website to another; it also looks at how important are the websites sending the links.

Google uses a real time page rank for every web page that it indexes into its search database though the ranking you may see on a certain page is only updated every 3-4 months.

One thing to keep in mind is that Google Page-Rank doesn’t directly mean you will rank for any certain keyword in the Google search engine. As things important to search engine optimization that deliver traffic like frequent content updates, directory listings like DMOZ or Yahoo, and even websites that are .edu or .gov won’t always have an effect on Page Rank.

Google states that it looks for online pages that are both reputable and relevant. What that means is that if you are looking for information on children’s clothes that a website dedicated to children’s clothes will rank higher for certain terms in the search engine over a high PageRank website that might only mention children’s clothes.

Page Rank is a good indicator though of how high the quality and the number of links that are directed to any one page.

For all of you that want to find a way to cheat the system by arbitrarily increasing your PageRank, Google can manually lower your Page Rank which it did to www.searchking.com (a black hat marketing website) to zero which it still is today. This crushed there SEO abilities.
One of the frustrations of Google Page Rank is that any one can see a websites Page-Rank and in many cases not understand why one website is ranked higher than another. No one other than Google themselves understand how PageRank really works.

As one way linking building has become important to Google for search results and PageRank, pay per post websites have sprung up to fill a demand for people looking for links. If you start to sell links from your site based on your Page Rank, the new links you are now sending out of your website will lower your Page Rank.

Google has taken on a fight to also go after blog link farms. A blog link farm would be a blog set up that sends lots of links out from the blog to certain websites. Blogs can be created fast and for free which makes them perfect for fast websites to get one way links. Google recognizes this and doesn’t give many blogs a favorable PageRank ranking. You many notice that many blogs have a page-rank of zero.

Blogs are a good idea though. You have to look at your blog like another website. If you create a good blog then you can be rewarded with good traffic and a higher Page Rank.

You may feel that Google is unfair in certain circumstances or how could they just manually lower a website’s Page Rank? You have to understand that Google is simply a for profit company that can make its own personal decisions.

If you are selling links from your website do to your PageRank, it will eventually catch up with you. Just as textlinkads.com, daily.stanford.edu, or pay-per-post which all saw their websites crushed after warnings to stop selling links.

Text Link Ads has a business model that was directly created to inflate websites ability to rank for keywords and PageRank. The idea is Text Link Ads hosts a website where you can find websites with good pageranks and in your products or services venue where you can buy links. In the beginning this was huge as a link from an important site being directed to your website instantly increased your SEO ranks and PageRank. The problem is that Google has caught on and can if they want black list any website using this service.

The one biggest way out I see about the fight between Google and sites that sell links is to stop showing a websites PageRank. The reality is for your own website if you rank for a keyword you want to then you know you are doing the right things as it relates to your website. Without Page-Rank you would not be able to know if another website had any value for you to get a link from which would crush the market for buying links which goes around the Google algorithm.

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