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Posts Tagged ‘local search’
5 Tips to Increase Exposure of Local Search
Monday, June 29, 2009
If you have typed in your industry into the Google or Yahoo search engine, you have seen the Local Search results for your competitors. Having you company listed in local search is essential to receiving the future customers who are looking for your direct business. If you don’t have your company listed, people will just find your competitors.
Local search results show above organic listings in Google’s search engine for GEO targeted searches of local businesses
As the following is a list of tips for increasing your ability to show up in the top local search results, we will not cover any more spam techniques that I feel will eventually get you caught and your company’s listing removed. I highly don’t recommend using fake phone numbers or addresses to cheat the system.
5 Tips to Increase Exposure of Local Search
- Links: as with all SEO one way inbound links still rule as it comes to the importance of your website. Google knows how many links are pointing to your domain and will use this to rank those company’s listings that have more powerful sites.
- City Keywords: if there is one city that you want to show up for then add those into your title of your company (example “Phoenix Authority SEO). Be careful with this as you don’t want to look spammy and it can hurt your ability to show in other suburbs where people could be searching for your products or services
- Reviews: Local search offers reviews of your business. Send a link to customers or business partners who can give you a favorable third party review. The number of reviews is important as well. A company with 4 starts and 100 reviews looks better than a company with 5 stars and 3 reviews.
- Location: as best as possible get your business address as close to downtown as possible. If you notice the local search results that rank the highest have geo centric location to downtown. You can get a PO box downtown to use as your business address.
- Categories: take the time to get into the right categories. Local search works like the Yellow Pages so it is vital you are in the right category for your business.
Local Small Business SEO - 3 Reasons Why You Need To
Friday, June 26, 2009
Whether you are a small business locally found in Phoenix, Arizona, Denver, CO, or Las Vegas, NV Internet marketing through search engine optimization (SEO) has the ability to deliver a wealth of new customers. Local small businesses are the last group joining the party as it relates to Online marketing. It was obvious from the start that large national or global companies would benefit from SEO consulting though there was a question if local doctor offices, lawyers, dry cleaners, dentists, and more would achieve the same rewards.
Google now uses GEO Targeting which determines the Online searcher’s physical location through their IP address
There are three reasons why local businesses can be successful with SEO and Internet marketing. They are GEO targeting, local search, and search engines are the new Yellow Pages.
3 Reason Why Local Small Business SEO
GEO targeting is the term associated with using your IP address to determine what city and state you are in. Your IP address doesn’t show your exact location unless you are hosting your own servers. It shows where your local host server is located. My IP address shows that I am located in downtown Phoenix, AZ while I am actually located in one of suburbs.
Google Local Search Rollout
Thursday, May 28, 2009
If you thought searching online was only for national or worldwide information, not any more. Google has finished its worldwide rollout of local search in its search engine. Every time your search now Google will guess to your location to give your more geo centric results.
How does Google know your location? Google uses your IP address to get a general sense of your geographical area. If you need to change your location you can click the “change location” link at the upper right hand corner of your page.
Searching online is now more and more important for local businesses to create an effective web presence.
Top 10 Ecommerce Tips
Thursday, May 28, 2009
We all want to sell more online. As you start to plan how to increase sales on your website, listed below are ten tips to increase ecommerce.
Top 10 Ecommerce Tips
1. Invest part of your budget into more fun and easy shopping experiences. Fun doesn’t have to cost much money and can separate you from your competition.
2. Use the analytics tools to better segment your visitors to create more direct and localized marketing messages.
3. Add product videos and other media you might have on your products.
4. Remove any annoying banners that flash or force people to listen to them over and over.
5. Add video demonstrations of your products or services in action.
6. Add rewards program or some source of community. You want to create an audience for your website.
7. The dollar has gained strength making foreign orders more viable. Also, USPS offers cost effective shipping methods over seas.
8. Increase local traffic through localized search engine marketing.
9. Offer prizes and rewards in your newsletters to past customers who write reviews and add you to their social sites.
10. Plan your next 6 months of newsletters. You can increase conversions with a email campaign plan than just sending out specials you might have going on.