Not Doing Fulfillment for Xsell Business Consulting

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As of June 18, 2012 Authority SEO has no longer been doing the fulfillment of internet marketing services for Xsell Business Consulting.  We are contacting you in good faith as we believe it is important that if you signed up with Xsell Business Consulting based on Authority SEO's expertise in Search Engine Marketing and Google placement managing, that you become aware we are no longer associated with Xsell Business Consulting. Authority SEO has over 12 years of Internet marketing experience and operates a successful and trustworthy business.  Any trading on the Authority SEO name, years of experience, or results that Authority SEO has created is done without … [Read more...]

SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

The cost of getting traffic to your website.

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If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Build More Trust and Get Higher Conversions With Authority SEO

Authority SEO builds Trust

Operating a e-Commerce website begins with understanding how the buiness runs and thinking how your potential customer thinks. When people shop online they generally have a specific product or type of product in mind.  There are 2 key thoughts they have:  Trust and Price. So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don't build your own website, unless you are already a web designer, don't try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your … [Read more...]

Authority SEO Turns Sushi Restaurant Website In To A Customer Driving Machine

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Authority  SEO's new client Health Fusion Sushi Restaurant had a website for their Sushi bar business but other than the owner Jim Ferreri knowing about it, there was  no one else. He came to us with the request to make it possible for customers searching for a sushi restaurant to find his restaurant. We did a search for for sushi restaurant in his city of Edgewood and his site didn't even show in the search results for that. With absolutely no search results we started working. It was a multi faceted approach. Local,  google maps, video, website work, content creation, restaurant rating website submissions, social media were just part of the work we did to his … [Read more...]

Internet Marketing One Third of All Marketing Dollars Spent by 2013

The economic downturn has reduced total dollars spent on marketing across the board, and internet marketing is no exception.  What isn't slowing down is the increase in market share internet marketing is taking away from more traditional marketing media. PriceWaterhouseCoopers in a new report estimates that internet marketing with be 36% of all marketing dollars spent by 2013.  One key factor in the increase on web marketing is the ever increasing availability of wi-fi and broadband cards allowing people to have access to internet almost every where they go. One clear sign that the change is coming toward internet advertising is from Group M, a media buying … [Read more...]

Authority SEO Launches 2 Min SEO Videos

Authority SEO wants to share our search engine optimization and internet marketing expertise with you.  We have launched a series of videos called 2 Min Seo which will be posted on Youtube and our website. You can see the first video Top Keyword Ranking Google Completition by clicking on the link. The goal is to make them short and to the point so you can gain valuable web marketing information as it relates to your business. Authority SEO is using onscreen technology for the creation of the videos so you can see exactly what our experts are talking about.  Authority SEO will guide you through what you see on the screen so you can take the information to … [Read more...]

Why is My Advertising and Marketing Failing

So your site is getting traffic though people aren’t buying. What is the problem? Think about how many times you have attempted to raise your profits by increasing the advertising or marketing even though you know that you are not getting the conversions for your efforts. The true answer to the issue may lie deeper in how your marketing strategies either work with or work against your product or service. With the rise of the Internet, competition from small firms to large corporations can be at instant access to the consumer. This high level of competition forces people that are going to be successful into smart marketing and advertising campaigns, as well as, … [Read more...]

Sample SEO Proposal

Objectives Authority SEO is an online marketing and search engine optimization company specializing in driving site specific traffic to websites.  Authority SEO takes a comprehensive approach that achieves short term and long term search traffic that converts to sales. The goal is to reach search and web traffic specific to customers who are interested in your products.  Through Search Engine Optimization (SEO) of your site, your website will generate web traffic that converts into sales. Authority SEO creates a personalized plan for each website.  Every company has its own goals, budgets, and resources.  Authority SEO works with you to maximize your … [Read more...]