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The Problems with Over Doing Social Media for Your Business

Authority SEO — Wed, 17 Jun 2009 15:07:34 +0000

Twitter is all the rage. Everyone is tweeting now on who knows what from celebrities to serious news anchors. Do you remember when MySpace was the biggest thing around? The problem with social networks is they come and go so you have to keep up with what is the current one that is generating traffic.

Myspace is now laying off jobs as they are over saturated with employees expecting their rocket growth to continue.

I am not saying not to have a presence on the social networks far from it. What I am saying what will not come and go is a consistent approach to building your own successful website. If you spend too much of your resources on social media and that site goes under all that work will be lost. Even if someone some day over takes Google they still will still need to deliver to people effective websites that deliver the information people are looking for.

Top 10 Social Media Websites

Authority SEO — Thu, 11 Jun 2009 16:37:26 +0000

With the proliferation of social media sites like Facebook there importance and influence on ecommerce and overall web traffic has increased. One thing to keep in mind is that how social media content is being used is still in its infancy. For those that understand the key aspects of each social media site can take advantage of the traffic social experiences offers. Before you start dumping content into social media remember people can tell the difference right away from blatant self promotion of your business and real interaction.

Now that you are going to start social media strategies begin with how you are going to measure success. Social media websites don’t always send direct traffic to your website so success can be more subjective. Understanding how you are going to measure success will also support your strategy for how you are going to attack your social online profile.

Top 10 Social Media Sites

Youtube.com
MySpace.com
Facebook.com
Bebo.com
BlackPlanet.com
Tagged.com
Imeem.com
hi5.com
Orkut.com
Digg.com

For reference Twitter is ranked number 17th overall though has the highest growth rate in the last year. The information I got from Ranking.com which ranks millions of different websites.

Social Media Marketing Plan

Authority SEO — Wed, 10 Jun 2009 20:52:31 +0000

MARKET SUMMARY
Product Definition
Authority SEO offers a social media marketing package that includes popular social media sites like Myspace and Facebook. The goal of this package is to increase your online visibility by adding a social component to your online marketing plan.

As the social media environment changes with new websites becoming popular and others fade away. Your social media marketing plan updates so your strategy will always be up to date with the best social resources for your business.

SOCIAL MEDIA STRATEGY
Each social media site has different requirements and social services so we don’t go into depth about each one. We utilize each social media site to their fullest by posting, updating, adding content, creating friends, and so to maximize your profile for each social site.

1.    personalized profile on each site
2.    monthly updates to all social sites listed below
3.    utilize site’s features to create friends or share bookmarks; we interact with the social site based how that site was built to benefit your business

SOCIAL MEDIA SITES

The following is a list of the sites Authority SEO updates as part of our social media package.

1.    Facebook
2.    MySpace
3.    Tagged
4.    Skyrock
5.    Friendster
6.    Photobucket (optional: read below)

Photobucket is a great social media site for photos. Authority SEO will update and utilize the Photobucket features for your business on the condition that you supply the photos. On a monthly basis you supply the photos and Authority SEO adds them to Photobucket.

SEARCH ENGINE OPTIMIZATION
Search engine optimization works in a couple ways with social media. First, many of the social sites are listed in Google’s search rankings, which mean people searching for your topic could find your Facebook page as one of the results. This increases your ability to rank for more keywords.

Second, people are using each of the social media sites as well. A proper updated social media site can drive targeted traffic with in the social site which then has an opportunity to read about your business.
Third, most social sites in some form allow a link to be placed on your profile page which people can click to take direct to your website. Not having to type in your website into their browser increases the chance they will take a look at your website.

Contact Authority SEO about a free consultation