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5 Questions to Determine Your Online Marketing Strategy
Wednesday, June 24, 2009
If you want to me successful online you need a road map. I feel the #1 reason few people are successful truly with their SEO consulting campaigns is that their is too much”shoot from the him” and over following the latest fad. For example everyone wants to know if you are on Twitter? Just ask yourself how much time have you spent on Twitter in the last month or week.?
Did you know Twitter now has .001% market share in all online searches. That is significant for an up and coming website which relates to 4.2 million searchers and 39.4 million Result Pages. That still pails in comparison to Google which is 60% of all search volume. Which did you spend more time with in the last week optimizing for Google or Twitter?
This is just one example of how without a road map and a greater understanding to what drives your online business it is easy to not reach your revenue potential.
5 Questions to Determine Your Online Marketing Strategy
- Are their a certain set of customers that are more profitable?
- Do you have the ability to grow sales for your most profitable customer base?
- Why would a customer chose your company over a competitor?
- Which set of customers are your least profitable?
- Are your least profitable customers worth targeting?
You want to use these questions to fuel a discussion to determine how your company is going to focus its time and resources.
An example of the results of asking these questions from an online supplement company client. We analyzed that the most profitable products that they sell are not the most popular online. That the most popular products are sold more competitively and thus the prices were lower which means profit margins were lower. By focusing more on the more profitable products the initial web traffic decreased and so did total sales volume. For most businesses they would have overreacted to this news and changed strategies. What really happened though the company produced less total revenue, the company had a higher total net profit. Not just a higher percentage net profit; an actual higher total net income then they did the quarter before. One other key stat is that with less orders to make more money the shipping expenses also decreased which increased profit margins.
Top 4 Online Marketing Mistakes
Thursday, June 18, 2009
If you go online to read how to market your website you will find thousands of different answers. Many of answers are probably the same or close though it can be hard to determine the difference. With so much information it can be an overload. This overload of internet marketing info can lead to bad online marketing habits or mistakes that can cost you sales.
Top 4 Online Marketing Mistakes
- Patience: most people don’t give their organic SEO strategies time to work. Because they don’t get instant results they give up and prevent from ever see results from their labor. It is common for effective organic efforts today to see rewards 90 days later.
- Spray: spray marketing is just doing a variety of actions without a plan. The best idea is to organize time and budget for each aspect of online marketing you are using. Plus, it is paramount that you are tracking your results so you can correct and determine what is working.
- All about me: too many websites spend most of their marketing efforts singing their own praises. Instead you want to offer what your future customers are looking for. Offer tools, tips, education, or more so that your future customers build trust with you.
- Impulsive: often business owners spend a good amount of money to create their website only to find that they receive more traffic. Without budgeting or investigation they jump with the first thing they see and waist more money and time by not understanding what their marketing plan is and finding an effective consultant that can deliver their results.
Reduce Your Online Marketing Charge
Thursday, May 28, 2009
Have you found that your current online marketing plan is not giving a return on your investment?
There are two key concepts that allow Authority SEO to deliver results than convert to sales than achieves an exceptional long term return on your investment.
Key Concept #1
All businesses want to see their website at the top of Google search rankings. Google offers a simple way to get on the front page called Adwords which is where your business bids for placement with the highest bidder receives the top placement in the paid advertisement section. What you quickly find and probably the reason you are reading this is that Adwords though gets you traffic the cost to get that traffic costs more than the revenue you generate from the traffic. Most businesses are losing money on a monthly basis using Adwords as their online marketing strategy.